Cision

MARCH 25, 2021

Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline.

Writing 360

Writing Blogging Media 360

Business Wire

MARCH 24, 2021

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 306

Survey Media Blogging Industry 306

The Resolution Blog

MARCH 22, 2021

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […]. The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook.

Tools 245

Tools Media Data Blogging 245

Agility PR Solutions

MARCH 24, 2021

The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical skills, and increasingly partnered with outside creative agencies and freelancers, according to new research from marketing resource […].

Resources 204

Resources Creativity Agency Marketing 204

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

MARCH 24, 2021

Social media has changed. Here's what it means for PR and marketing.

Social Media 295

Social Media Media Marketing Blogging 295

Muck Rack

MARCH 23, 2021

How to help busy journalists cover your story

How To 203

How To 203

Ronn Torossian

MARCH 26, 2021

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. American financial author and podcaster James Altucher seemed to sum […].

Privacy 195

Privacy Financial Data Consumer 195

Onclusive

MARCH 26, 2021

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition,

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

Steve Barrett on PR

MARCH 26, 2021

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

Branding 183

Branding Brand Blogging 183

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

MARCH 24, 2021

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential. The goal is to find something that will win […].

Social Media 179

Social Media Media Trends Branding 179

Ronn Torossian

MARCH 22, 2021

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering Facebook marketing because it’s one of the biggest places where audiences connect with both big and […]. The post Facebook Marketing Tips appeared first on.

Facebook 195

Facebook Marketing Social Media Company 195

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Measurement Report Data 195

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. It contains a series of reflections from 20 practitioners around the world.

Ethics 178

Ethics Publicity Enterprise Groups 178

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Agility PR Solutions

MARCH 23, 2021

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions.

Communications 167

Communications Branding Brand Trends 167

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

Technology 195

Technology Industry Healthcare Social Media 195

Axia PR

MARCH 23, 2021

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Reputation 164

Reputation Publicity How To Media Relations 164

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports. The reports integration is the latest in a string of recent major releases including an industry-leading Media Contact Database and Podcast Monitoring. .

Analytics 154

Analytics Google Radio Web 154

Agility PR Solutions

MARCH 21, 2021

The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit. When you reach out to brands, it can […]. The post 5 essential sections to include in your influencer media kit appeared first on Agility PR Solutions.

Media 167

Media Instagram Social Media Facebook 167

Muck Rack

MARCH 22, 2021

Download the ebook: '7 immediate actions to take from Muck Rack's State of Journalism 2021 survey'

eBook 150

eBook Journalism Survey 150

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change.

Chemicals 148

Chemicals Retail Facebook Local 148

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stuart Bruce

MARCH 23, 2021

The Davos Communications Awards recognise exceptional professional work by public relations and communications professionals from around the globe. I’m honoured to be the chair of … © Stuart Bruce - Davos Communications Awards celebrate excellent global PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Communications 148

Communications Publicity 148

Agility PR Solutions

MARCH 25, 2021

Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to yellow all within minutes, gone as quickly as you could […]. The post How smart design in the workplace propels forward-minded thinking appeared first on Agility PR Solutions.

Trends 158

Trends Publicity 158

Communications Conversations

MARCH 24, 2021

For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? SNACKABLE CONTENT! It’s all about snackable content, right? Your videos need to be 10 seconds or fewer. Your blog posts should be 500-700 words. No more. Your social posts should be short so people can “snack” on them.

Video 140

Video YouTube Trends Social Media 140

Muck Rack

MARCH 26, 2021

Discord, the $10 billion dollar social media app that PR pros shouldn’t sleep on

Social Media 135

Social Media Media 135

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Awario

MARCH 22, 2021

How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign.

LinkedIn 126

LinkedIn Video Marketing How To 126

Agility PR Solutions

MARCH 24, 2021

For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the challenge of not only concentrating on your daily to-do lists, but also balancing […].

Meeting 158

Meeting Company Publicity 158

Contently - Strategy

MARCH 22, 2021

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. Our story starts in 1993. The Fox News propaganda machine was still just a twinkle in Rupert Murdoch’s eyes.

Television 122

Television Content Marketing Sports Marketing 122