Cision

MARCH 25, 2021

Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline.

Writing 360

Writing Blogging Media 360

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale.

Social Media 344

Social Media Strategy Media LinkedIn 344

Business Wire

MARCH 24, 2021

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 309

Survey Media Blogging Industry 309

The Resolution Blog

MARCH 22, 2021

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […]. The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook.

Tools 245

Tools Media Data Blogging 245

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Cision

MARCH 24, 2021

Social media has changed. Here's what it means for PR and marketing.

Social Media 295

Social Media Media Marketing Blogging 295

Business Wire

MARCH 25, 2021

Overseeing investor relations for a U.S.-listed public company requires you to be responsible for disclosing financial results to stock exchanges, media outlets, analysts and consumers every quarter. This means distributing an eight-page news release (or longer!) while also filing that same information into the SEC’s EDGAR database as an 8-K or 6-K filing.

Financial 210

Financial Blogging Consumer Company 210

Muck Rack

MARCH 23, 2021

How to help busy journalists cover your story

How To 203

How To 203

Ronn Torossian

MARCH 26, 2021

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. American financial author and podcaster James Altucher seemed to sum […].

Privacy 195

Privacy Financial Data Consumer 195

Onclusive

MARCH 26, 2021

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition,

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Steve Barrett on PR

MARCH 26, 2021

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

Brand 183

Brand Branding Blogging 183

Agility PR Solutions

MARCH 24, 2021

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential. The goal is to find something that will win […].

Social Media 176

Social Media Media Trends Brand 176

Ronn Torossian

MARCH 22, 2021

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering Facebook marketing because it’s one of the biggest places where audiences connect with both big and […]. The post Facebook Marketing Tips appeared first on.

Facebook 195

Facebook Marketing Social Media Company 195

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Agility PR Solutions

MARCH 23, 2021

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions.

Communications 164

Communications Brand Branding Trends 164

Axia PR

MARCH 23, 2021

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Reputation 164

Reputation Publicity How To Media Relations 164

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

Technology 195

Technology Industry Healthcare Social Media 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports. The reports integration is the latest in a string of recent major releases including an industry-leading Media Contact Database and Podcast Monitoring. .

Analytics 154

Analytics Google Radio Web 154

Agility PR Solutions

MARCH 21, 2021

The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit. When you reach out to brands, it can […]. The post 5 essential sections to include in your influencer media kit appeared first on Agility PR Solutions.

Media 164

Media Instagram Social Media Facebook 164

Muck Rack

MARCH 22, 2021

Download the ebook: '7 immediate actions to take from Muck Rack's State of Journalism 2021 survey'

eBook 150

eBook Journalism Survey 150

Stuart Bruce

MARCH 23, 2021

The Davos Communications Awards recognise exceptional professional work by public relations and communications professionals from around the globe. I’m honoured to be the chair of … © Stuart Bruce - Davos Communications Awards celebrate excellent global PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Communications 148

Communications Publicity 148

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%.

Brand 146

Brand Branding Marketing B2B 146

Agility PR Solutions

MARCH 25, 2021

Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to yellow all within minutes, gone as quickly as you could […]. The post How smart design in the workplace propels forward-minded thinking appeared first on Agility PR Solutions.

Trends 157

Trends Publicity 157

Muck Rack

MARCH 26, 2021

Discord, the $10 billion dollar social media app that PR pros shouldn’t sleep on

Social Media 135

Social Media Media 135

Awario

MARCH 22, 2021

How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign.

LinkedIn 126

LinkedIn Video Marketing How To 126

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

MARCH 26, 2021

Tim Chan joins Billboard, Mary Margaret named EIC at Entertainment Weekly, and more.

Media 120

Media Blogging 120

Agility PR Solutions

MARCH 24, 2021

For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the challenge of not only concentrating on your daily to-do lists, but also balancing […].

Meeting 156

Meeting Company Publicity 156

PR in High Definition

MARCH 24, 2021

The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. Airbnb’s founder, Brian Chesky, explained that despite taking performance marketing down to zero, the company still had 95% of the same traffic from the year before.

Reputation 108

Reputation Brand Branding Marketing 108