Business Wire
MARCH 24, 2021
Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.
Cision
MARCH 25, 2021
Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline.
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The Resolution Blog
MARCH 22, 2021
CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […]. The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook.
Ronn Torossian
MARCH 26, 2021
After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. American financial author and podcaster James Altucher seemed to sum […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
MARCH 25, 2021
Overseeing investor relations for a U.S.-listed public company requires you to be responsible for disclosing financial results to stock exchanges, media outlets, analysts and consumers every quarter. This means distributing an eight-page news release (or longer!) while also filing that same information into the SEC’s EDGAR database as an 8-K or 6-K filing.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MARCH 24, 2021
Social media has changed. Here's what it means for PR and marketing.
Ronn Torossian
MARCH 22, 2021
The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering Facebook marketing because it’s one of the biggest places where audiences connect with both big and […]. The post Facebook Marketing Tips appeared first on.
Agility PR Solutions
MARCH 24, 2021
The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical skills, and increasingly partnered with outside creative agencies and freelancers, according to new research from marketing resource […].
Onclusive
MARCH 23, 2021
In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
MARCH 26, 2021
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
Stephen Waddington
MARCH 24, 2021
Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. It contains a series of reflections from 20 practitioners around the world.
Agility PR Solutions
MARCH 24, 2021
One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential. The goal is to find something that will win […].
Onclusive
MARCH 22, 2021
Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
MARCH 26, 2021
The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit
Critical Mention
MARCH 23, 2021
NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports. The reports integration is the latest in a string of recent major releases including an industry-leading Media Contact Database and Podcast Monitoring. .
Agility PR Solutions
MARCH 23, 2021
Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions.
NewsWhip
MARCH 24, 2021
In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stuart Bruce
MARCH 23, 2021
The Davos Communications Awards recognise exceptional professional work by public relations and communications professionals from around the globe. I’m honoured to be the chair of … © Stuart Bruce - Davos Communications Awards celebrate excellent global PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Communications Conversations
MARCH 24, 2021
For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? SNACKABLE CONTENT! It’s all about snackable content, right? Your videos need to be 10 seconds or fewer. Your blog posts should be 500-700 words. No more. Your social posts should be short so people can “snack” on them.
Agility PR Solutions
MARCH 21, 2021
The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit. When you reach out to brands, it can […]. The post 5 essential sections to include in your influencer media kit appeared first on Agility PR Solutions.
Cision
MARCH 23, 2021
Joseph Keith appointed Deputy Editor at the Yorkshire Evening Post; Hannah Uttley is now Deputy Business News Editor at The Telegraph; Reporter additions at The Sun.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
MARCH 23, 2021
Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.
Awario
MARCH 22, 2021
How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign.
Agility PR Solutions
MARCH 25, 2021
Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to yellow all within minutes, gone as quickly as you could […]. The post How smart design in the workplace propels forward-minded thinking appeared first on Agility PR Solutions.
Cision
MARCH 25, 2021
Peony Hirwani joins The Independent's Asia team; Phil Bramley named Editor of the Derbyshire Times; Euronews Anchor Rosie Wright to join GB News breakfast team.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
MARCH 23, 2021
Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%.
Muck Rack
MARCH 23, 2021
How to help busy journalists cover your story
Agility PR Solutions
MARCH 24, 2021
For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the challenge of not only concentrating on your daily to-do lists, but also balancing […].
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