Agility PR Solutions
JANUARY 2, 2019
New research from mobile forum app Tapatalk suggests consumers are growing frustrated with the inability to find trusted information on mainstream social media—and 4 in 5 survey respondents (80 percent) stated that they would trust responses on a specialized forum more than those on Facebook, while nearly as many (72 percent) said forums are more […].
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Ronn Torossian
JANUARY 3, 2019
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […]. The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in at the top . If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
DECEMBER 29, 2018
Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area. The post PR and Marketing: The Skills Experts Wish to Succeed in 2019 appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JANUARY 3, 2019
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis revealed fresh consumer insights about the importance of incorporating activation-driving media into marketing strategies. […].
Garrett Public Relations
DECEMBER 30, 2018
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these […]. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Prowly
DECEMBER 31, 2018
Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up! The post Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 appeared first on Prowly Magazine.
Critical Mention
JANUARY 3, 2019
From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable fo
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JANUARY 2, 2019
As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels like there’s so many deadlines and demanding clients that take up all our […].
Communications Conversations
JANUARY 2, 2019
I’ve never really liked the term “personal brand.” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one. In fact, I might argue one’s “personal brand” has never been more important.
Prowly
JANUARY 4, 2019
Looking for some bad press release example? Here are some real press release fails that should have never reached the people they did. The post 6 Really Bad Press Release Examples That You Should Be Ashamed For appeared first on Prowly Magazine.
Shift Communications
JANUARY 2, 2019
Where will Public Relations take us in 2019? Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Now the questions include: What can I do to manage and enhance the reputation of my company?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JANUARY 1, 2019
After a strong commitment to giving in 2017, the American public was less inclined to give back with their time and money this holiday season, according to Ketchum‘s second annual Disaster Relief Holiday Giving Study. The number of Americans planning to donate has decreased 18 percent, and those specifically planning to donate to disaster relief has decreased […].
Stephen Waddington
JANUARY 3, 2019
Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake. The story of the rise of foodbanks is told in Ken Loach and Paul Laverty’s film. I, Daniel Blake. It's a powerful comment on austerity and modern Britain. The film shot in Newcastle in 2016 premiers on UK TV on Saturday evening on BBC2 at 9.45pm. If you’ve not seen the film before mark-up your diary.
Axia PR
JANUARY 2, 2019
How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.
Steve Barrett on PR
JANUARY 4, 2019
Apologizing for public gaffes with self-effacing humor can work wonders.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 1, 2019
Thousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world. The critical factor to success is lifelong learning, and now is as good of a […]. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions.
Shift Communications
JANUARY 4, 2019
From a young age, I knew I wanted a career where I could provide help, support and guidance to others. What that career would be I was unsure of until after graduating college. However, I knew I wanted it to be in the healthcare industry in one form or another. My first job out of college was at an ear, nose and throat doctor’s office where I learned my fair share about hearing aids, patients, health issues and basic career skills.
5W PR
JANUARY 2, 2019
Effective public relations is both an art and a science. It’s a combination of understanding your audience, the proper execution of a carefully designed plan, and the ability to adjust your message and approach on the fly as needed. Most of this work is done before the campaign is launched. Too often, though, people and brands try to react to a situation, rather than planning for and responding to likely scenarios.
Prohibition
DECEMBER 30, 2018
With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? LinkedIn reports to have 500 million members, 61 million senior-level influencers, and 40 million decision-makers using the platform.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 3, 2019
Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business. Why content matters When the internet became popular, new media […]. The post Comms in 2019—how content marketing can grow your business appeared first on Agility PR Solutions.
Sword and the Script
JANUARY 1, 2019
This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up every week – consistently – though some posts do better (thank you for reading) than others. As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful.
5W PR
JANUARY 1, 2019
Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet.
Karen Freberg
JANUARY 2, 2019
With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!), announcements related to personal and professional milestones and exciting new chapters. Well, I do have some news I would like to share w/ you all as well!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JANUARY 3, 2019
New research from customer experiences firm Zendesk reveals generational differences in customer support channel preferences, with lots of channels other than email and phone continuing to gain popularity—especially among Millennials and Gen Z, who have distinct preferences and expectations compared to Gen X and Baby Boomers. According to this study, 67 percent of U.S. respondents […].
Axia PR
JANUARY 4, 2019
Why your company should utilize inbound marketing. The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.
Muck Rack
JANUARY 2, 2019
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