PR News
JANUARY 10, 2019
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued.
Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. I also share my views (not necessarily the agency’s ) and pose additional questions. Finally, I include links to other stories I’ve seen on the topic.
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Deirdre Breakenridge
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.
ImPRessions - Crenshaw Communications
JANUARY 11, 2019
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
JANUARY 8, 2019
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JANUARY 8, 2019
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. Instead, you need to create an environment that uses current positive stories to trigger new positive stories, so your brand stays in front of your audience and connected to […]. The post 3 Steps to Perpetually Positive Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.
Buzzstream
JANUARY 9, 2019
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships.
Prowly
JANUARY 9, 2019
World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram. The post 92/48/36: World Leaders on Instagram appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JANUARY 8, 2019
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. This comprehensive list forecasts how geopolitical uncertainty, the […].
Muck Rack
JANUARY 8, 2019
Are press embargoes still relevant in today's news cycle?
Contently - Strategy
JANUARY 9, 2019
Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more. The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing.
Critical Mention
JANUARY 9, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JANUARY 6, 2019
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis that we learned in 2018. […]. The post 2019 lesson plans—what these three PR crises taught us last year appeared first on Agility PR Solutions.
Muck Rack
JANUARY 10, 2019
Day in the life: Get to know Grace Lynch, senior account executive, InkHouse
Contently - Strategy
JANUARY 9, 2019
Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite.
Stephen Waddington
JANUARY 10, 2019
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 9, 2019
ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways? New research from consumer insights firm Toluna and content analysis provider Unmetric reveals interesting insights into how consumers react when brands weigh in on social or political topics—and measures the […].
Muck Rack
JANUARY 7, 2019
Straight talk about public relations: Get to know agency founder and author Rob Wynne
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons.
Stephen Waddington
JANUARY 9, 2019
An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian. He founded the Electronic Frontier Foundation (EFF) in 1990, a non-profit group that defends civil liberties on the internet.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 9, 2019
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. But you do need to improve your site and digital marketing efforts for […]. The post Consumers are looking for authenticity—here’s how to get it appeared first on Agility PR Solutions.
5W PR
JANUARY 10, 2019
In this week’s 5W Spotlight, we sat down with Justin Chinich, Senior Account Executive of B2B Tech, to discuss his journey into the PR industry. His advice for young PR professionals? “Don’t be afraid to go beyond the boundaries of your comfort zone.” Read the full interview below! What inspired you to get into PR? In college, I was lucky to be a part of a two-week trip to London, where we toured major PR agencies and met with their CEOs to learn more about what a career in PR was like.
Axia PR
JANUARY 11, 2019
How to get more leads and increase conversion through blogging. Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.
Stephen Waddington
JANUARY 6, 2019
Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JANUARY 7, 2019
Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create? This is why audience […]. The post The beginner’s guide to segmenting audiences for better PR results appeared first on Agility PR Solutions.
5W PR
JANUARY 8, 2019
By Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.
Critical Mention
JANUARY 8, 2019
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. So, how do you help your company stand out in a hyper-competitive environment?
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