Mindful Marketing
FEBRUARY 23, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.
Ronn Torossian
FEBRUARY 25, 2019
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While some seasoned professionals are hesitant to fully embrace this entity they don’t have much expertise on, others are heralding AI as the secret […].
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ImPRessions - Crenshaw Communications
FEBRUARY 27, 2019
Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. But does a startup business always need to hire a PR agency?
Deirdre Breakenridge
FEBRUARY 26, 2019
Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Modern Communicators are navigating a new communications landscape.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Melissa Agnes
FEBRUARY 28, 2019
A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
FEBRUARY 26, 2019
For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” so we need to get a jump on their expectations, and that means moving fast.
Prowly
FEBRUARY 26, 2019
When you ask whether the press release still matters in 2019, let me ask you instead—does your narration matter? The post Is The Press Release Still Relevant Today? appeared first on Prowly Magazine.
The Resolution Blog
FEBRUARY 25, 2019
We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Bus
Agility PR Solutions
FEBRUARY 24, 2019
It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. Studies point to several factors impacting women’s rise to the C-suite, including work-life considerations […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
FEBRUARY 28, 2019
When I question PR practitioners about their pitching habits, they often respond in the same way. It goes like this: After I ask “Why do you introduce yourself in the first sentence?” or “Why are you including everyone’s job title?” in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. This reminds me of an old story I once heard about a newly-married couple.
Shift Communications
FEBRUARY 25, 2019
It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story of powerful families playing a deadly game in the hopes of taking control of the Seven Kingdoms of Westeros.
Ishmael's Corner
FEBRUARY 24, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since.more.
Communications Conversations
MARCH 1, 2019
When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer. And, there’s a lot to talk about there.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
FEBRUARY 26, 2019
If your boss asks you to deliver spontaneous remarks at a work event, will you be ready? As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage.
ZudePR
FEBRUARY 26, 2019
RESET, as it looks on Amazon UK today (insert “Early Retirement Plan” after “Unconventional” for the full book title). Was it really six months ago to th is day that I self-published my first book? My target was to become one of the just-one-per-cent of authors that sells more than 1,000 copies in their book’s lifetime.
Agility PR Solutions
FEBRUARY 27, 2019
Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media landscape. It’s time the market research community takes a new approach to measuring ad effectiveness, beyond […].
Sword and the Script
FEBRUARY 26, 2019
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
FEBRUARY 26, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!
Axia PR
FEBRUARY 26, 2019
Prepare your company for every type of crisis. What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines.
Agility PR Solutions
FEBRUARY 25, 2019
Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. employees from ages 25-80 how diverse their […].
PRSay
FEBRUARY 25, 2019
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
FEBRUARY 26, 2019
Had coffee with a relatively new friend last week. This friend had recently accepted a senior position with a health care company in town. Not surprisingly, we talked about her new role and the process she went through to find it. She talked a lot about her focus on finding a position that would allow her to do meaningful work. Work that truly makes a difference in people’s lives.
Muck Rack
FEBRUARY 28, 2019
Day in the life: Get to know Laura Markofsky, vice president, MSL
Agility PR Solutions
FEBRUARY 26, 2019
When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take a look at who you need on […]. The post How to build a PR crisis-management team—before crisis strikes appeared first on Agility PR Solutions.
5W PR
FEBRUARY 25, 2019
Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire. While they can be labor-intensive, case studies can do a lot to reach other prospective clients.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR in High Definition
FEBRUARY 28, 2019
Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January. Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully.
HMA Public Relations
FEBRUARY 25, 2019
Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell […]. The post #MediaMonday – Kim Quintero appeared first on HMA Public Relations.
Agility PR Solutions
FEBRUARY 24, 2019
Publicists are known for the saying, “All publicity is good publicity.” Well…I disagree. I would, instead, say, “All publicity has the potential to begood publicity.” That’s why PR professionals prepare crisis communication plans. Take Jussie Smollett for example. He’s all over the news right now. Jussie just entered an exclusive category of celebrity which includes names […].
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