The Resolution Blog
NOVEMBER 16, 2020
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think. The post A super-simple explanation of how your PR is boosting your client’s results on Google appeared first on PR Resolution — by CoverageBook.
Cision
NOVEMBER 19, 2020
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.
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ImPRessions - Crenshaw Communications
NOVEMBER 19, 2020
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals.
Ronn Torossian
NOVEMBER 16, 2020
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when all of this is behind us, and we are marching forward into a world free from […]. The post PR Messaging Shifts in a Post Pandemic World appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
NOVEMBER 19, 2020
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]. The post 6 Tactics to Increase Brand Awareness For Your Small Business appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
NOVEMBER 18, 2020
Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. . Tech culture is well-known for its overuse of buzzwords.
Ronn Torossian
NOVEMBER 17, 2020
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important.
Prowly
NOVEMBER 15, 2020
Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might still be using good old Excel for press contact management. There’s nothing wrong with that, except… it […].
Agility PR Solutions
NOVEMBER 16, 2020
Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost your digital growth and ensure that you will be able […]. The post 6 tips for managing an effective digital growth strategy appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
NOVEMBER 20, 2020
“ Comprar, comprar y comprar.”. This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “ Multicultural Economy Report ,” the $1.5 trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000.
Steve Barrett on PR
NOVEMBER 20, 2020
In such a polarized environment, smart communications counsel is required more than ever before – but it has to be extremely nuanced and take account of all viewpoints and stakeholders.
Prowly
NOVEMBER 17, 2020
A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]. The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.
Cision
NOVEMBER 17, 2020
In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
NOVEMBER 18, 2020
Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a number of practical applications that can improve your business or […]. The post 4 ways PR can augment your brand beyond media coverage appeared first on Agility PR Solutions.
PRSay
NOVEMBER 19, 2020
Ten years ago, when I was a junior reporter in France, I was assigned to cover the then-burgeoning field of social entrepreneurship. I wrote stories for a radio show about a new kind of business people, whose goal wasn’t just to make money but also to improve society. Whenever I went to my editor with a new story idea, she would ask, “How is this company changing the world?”.
Muck Rack
NOVEMBER 20, 2020
Bring your PR pros into the media pitching process earlier for greater success
Critical Mention
NOVEMBER 20, 2020
Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
NOVEMBER 18, 2020
Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them. One way to do that is to […]. The post Using the power of PR to boost your digital marketing efforts appeared first on Agility PR Solutions.
Cision
NOVEMBER 19, 2020
It's holiday time, and you've got to fill the news site. We've got some releases that will help.
ReimaginePR
NOVEMBER 17, 2020
an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. But here’s the hard truth. Most brand storytelling sucks. And usually, it falls into one of seven reasons, or, as I call them, the 7 Deadly Sins of Brand Storytelling.
Muck Rack
NOVEMBER 19, 2020
New Muck Rack survey: 31% of tech journalists are less likely to respond to pitches than the same time last year
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
NOVEMBER 16, 2020
Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new research from Boston Consulting Group (BCG). BCG’s new report, Flipping the Odds of Digital […].
PRSay
NOVEMBER 17, 2020
Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Felicia Blow, APR. Location : Franklin, Va. Current job title : Associate Vice President for Development/Director, Hampton University’s $150 Million Comprehensive Campaign. Board nominee position : Chair-elect. Alma mater(s) : Hampton University; Strayer University; Old Dominion University.
Contently - Strategy
NOVEMBER 19, 2020
If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Maybe you sponsored a virtual event and still have no idea what the hell it means for someone to “visit your virtual booth.” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over
Culpwrit
NOVEMBER 17, 2020
The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns. Now that businesses are attempting to figure out the “new normal,” the […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
NOVEMBER 19, 2020
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive. COVID-19 and the recession have already rained adverse effects on millions of […]. The post Adjusting sails is paramount—is your brand prepared to pivot?
Cision
NOVEMBER 20, 2020
Melvin Backman, Madeline Leung Coleman, Emily Heller join Vulture, Anton Troianovski promoted at The Times, and more.
HMA Public Relations
NOVEMBER 20, 2020
Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.
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