Business Wire
NOVEMBER 2, 2020
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to action.
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ReimaginePR
NOVEMBER 1, 2020
Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function. By the end of this video, you will know how to work Zoom along with all of its most important features.
Prowly
NOVEMBER 4, 2020
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Business Wire
NOVEMBER 3, 2020
For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. People are distracted, and now we’re at the end of a contentious election cycle where emotions are running high. As communicators, how do you navigate election season and beyond, and what are the best strategies to get your message in front of your target audience?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
NOVEMBER 4, 2020
The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey. Gen Zers, according to Bo Finnerman, a partner in McKinsey’s Miami office, are today’s lead influencers. Although he didn’t expect them […].
Prowly
NOVEMBER 2, 2020
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […]. The post How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About appeared first on Prowly Magazine.
Agility PR Solutions
NOVEMBER 1, 2020
We have all had bad bosses—some of us really, really bad bosses. Mistakenly, when a bad boss departs, most of us feel relieved and then get back to work. The mistake is that we waste the leadership education that a bad boss brings. The collective experience of a bad boss is filled with fantastic leadership lessons […]. The post Really bad bosses: 6 hard-learned leadership lessons to remember appeared first on Agility PR Solutions.
Cision
NOVEMBER 2, 2020
En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
NOVEMBER 2, 2020
New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. Parallel to those advancements, though, there’s been a shift in what consumers want their needs met and problems solved and how they want those solutions communicated.
Prowly
NOVEMBER 1, 2020
It shouldn’t come as a surprise that public relations (PR) is important if you want to build and maintain a positive brand image in the market. The power of PR is such that it can make or break your business. Positive PR not only helps you attract and acquire new customers but can also help […]. The post How to Build a Simple PR Strategy For Your Brand?
Agility PR Solutions
NOVEMBER 4, 2020
I love talking to my clients. It’s why I do what I do: I get to work with great people, who are at interesting companies, doing genuinely innovative things, and have compelling stories that we get to help share with the world. When my phone rings or an email comes in from a client contact […]. The post Feeling the loss of your PR agency? Why you can (and should) still go home again appeared first on Agility PR Solutions.
Cision
NOVEMBER 2, 2020
Highlights and key takeaways from this year's entirely virtual PRSA ICON conference.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Sword and the Script
NOVEMBER 3, 2020
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium. The growth presents both an opportunity and a challenge for PR.
Prowly
NOVEMBER 3, 2020
When it comes to sharing your vehicle news, finding the right automotive journalists is crucial to helping you secure the maximum amount of coverage possible. The automotive world is a specialist subject, so ensuring you are sharing your news with the right people will help to guarantee that you are reaching the trendsetters and maximizing […].
ReimaginePR
NOVEMBER 4, 2020
These Zoom Interview Tips will make you smile with confidence too! Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away. Here’s what you need to know — from what equipment to use to where to look to how to create a great background — so that your Zoom interviews are a crashing success.
Cision
NOVEMBER 3, 2020
How the public is consuming and engaging with election information on social media, according to our friends at Falcon.io.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
NOVEMBER 2, 2020
Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR crisis have a wealth of insight that PR pros can borrow. Looking at […]. The post PR crisis playbook: Lessons learned from recent crises appeared first on Agility PR Solutions.
Muck Rack
NOVEMBER 2, 2020
How to put your social listening skills to use on Election Day
Stuart Bruce
NOVEMBER 4, 2020
The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Cision
NOVEMBER 6, 2020
Jon Carras promoted at CBS News, Shannon Barbour joins Bustle, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
NOVEMBER 6, 2020
Excellent PR is central to the success of all aspiring businesses. Getting a PR boost is like gold dust to any company wanting to attract more clients or make more sales, but what many do not realize is that it’s eminently possible to do so using your own website. The Internet is a powerful PR […]. The post How to make your website a powerful PR tool appeared first on Agility PR Solutions.
Muck Rack
NOVEMBER 3, 2020
How Life Time uses Muck Rack to achieve PR goals
Prowly
NOVEMBER 3, 2020
Traditional PR is dying - we have heard this in the media for several years. The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders. The post How to Create an Online Newsroom – Best Practices appeared first on Prowly Magazine.
Cision
NOVEMBER 4, 2020
Alex Wood promoted at Forbes, Savana Dunning joins Newport Daily News, and more.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
NOVEMBER 1, 2020
The funeral dirge has played for Quibi, the streaming video site intended for short attention spans (what TikTok?) and to fill little bits of downtime in people’s lives, like time spent waiting on line at the DMV. OK, maybe shorter moments, like waiting for your latte at Starbucks. Barely six months after its launch, the […]. The post Goodbye, Quibi, we hardly knew you—here’s how the brand failed appeared first on Agility PR Solutions.
HMA Public Relations
NOVEMBER 4, 2020
As the results of the election remain uncertain, Abbie reflects on how this can be a challenging time for people and businesses. Read more. The post The Morning After appeared first on HMA Public Relations.
Awario
NOVEMBER 3, 2020
Last month social media platforms focused on introducing useful features to strengthen communities, allow social media creators to monetize their work, and make the user experience on their platforms even better!
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