Sat.Jul 06, 2024 - Fri.Jul 12, 2024

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3 Ways to Give Your Brand a Personality

Remote PR Jobs

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.

Brand 245
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Don’t Let Good Media coverage go to waste! Get More Mileage Out of Your PR Wins

The Resolution Blog

Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every last drop out of each great piece of coverage that goes live. So I was thrilled to be joined by the brilliant Sarah Kissko-Hersh in a recent webinar, where she […] The post Don’t Let Good Media coverage go to waste!

Media 177
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Road Trip Must-Haves

PR for Anyone

Planning a road trip can be exhilarating yet daunting. Whether you’re venturing out for a quick weekend getaway or embarking on a cross-country journey, having the right tools and gadgets can make all the difference. Lifestyle expert Christina Daves recently shared her top road trip essentials on Good Day DC, and we’re here to dive deeper into each of her recommendations.

Travel 130
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Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New research examines DEI progress and today’s challenges

Agility PR Solutions

It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm Bridge Partners finds most leaders undeterred in their DEI missions—nearly three-quarters (72 percent) of C-suite […] The post Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New res

Trends 120
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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LinkedIn Insights from Social Media Marketing World 2024: 3 Secrets to Increasing Your LinkedIn Engagement

MaccaPR

Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a job-hunting tool? There are 1 billion users on LinkedIn, 65 million of whom are business decision makers. There are 60 million companies on LinkedIn. 40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform.

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Building Your Brand as a Company Founder: An Executive Visibility Blueprint 

Stern + Associates

If you’re a successful company founder, chances are you have deep industry insights. But does your target audience really know that? Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. That’s where executive visibility strategy comes in. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought lead

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7 essential tips to generate leads with interactive content

Agility PR Solutions

With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market to customers. This means that generating leads still requires creativity and innovation—and one […] The post 7 essential tips to generate leads with interactive content appeared first on Agility PR Solutions.

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5 free PR tools for cohesive and effective teams

Presspage

In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. Let’s get into it. What are PR tools? PR tools are software that help you maximize your public relations efforts and ultimately grow your brand.

Tools 97
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Media pitching with Jason Mudd | On Top of PR podcast

Axia PR

In this solocast episode of On Top of PR, host Jason Mudd shares the key elements to successfully pitching stories to journalists.

Pitching 119
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Case Study: Preqin

Notified

“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!

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Beyond damage control: 8 proactive approaches to reputation crisis management

Agility PR Solutions

As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your clients maintain a positive public image. And one of the most effective […] The post Beyond damage control: 8 proactive approaches to reputation crisis management appeared first on Agility PR Solutions.

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5 Tips for a Successful TV Interview

Bianchi Biz Blog

Lights. Camera. Action. You’ve been asked to participate in a media interview, but this time it’ll be on camera. How does one prepare for an on-camera situation? Well, we have 5 tips that will help you shine and make you feel camera ready in no time. 1. Prepare for the interview. Know the three to four key messages you want to deliver and make sure you can deliver them succinctly.

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Self-Discovery in Leadership: The Importance of Locating Yourself

Inbound PR

In the world of leadership, where the ability to inspire, motivate, and guide others is paramount, the skill of leading with consciousness and intentionality becomes a defining attribute that distinguishes exceptional leaders from the rest. I face this every day with my own team and the challenges we face. As the demands on leaders grow increasingly complex due to the fast-paced business environment. we live in, the need for a deeper understanding of oneself becomes crucial, enabling leaders to

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#MediaMonday – Ali Dugaw

HMA Public Relations

Catch up with Ali Dugaw in our updated #MediaMonday feature! Ali discusses her media journey as Gluten Free Travel Girl, shares her favorite gluten-free spots in Arizona, and gives us some exciting personal updates. Don't miss it!

Travel 95
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Upskilling is a huge priority—but by which methods? Managers aren’t skilled enough in new tech to train, employees wonder if it’s on them to learn

Agility PR Solutions

Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research from learning tech firm D2L. To improve or retain their own value […] The post Upskilling is a huge priority—but by which methods?

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Enhancing Security: The Vital Role of PR in the Defense Tech Industry

5W PR

The defense technology industry is at the cutting edge of innovation. This is an industry that”s safeguarding nations through the development of increasingly sophisticated weaponry and defense systems. Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy.

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Gail Heimann’s retirement is a big loss for the PR industry

Steve Barrett on PR

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Can Product Packages Deliver Your Message?

HMA Public Relations

Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!

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Smart strategic tips for building a strong online brand presence

Agility PR Solutions

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the cornerstone for building trust and loyalty. Defining the brand identity Before setting out on a journey to […] The post Smart strategic tips for building a strong online brand presence appeared first on Agility PR Solutions.

Brand 109
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Navigating the New Media Landscape: The Importance of Media Training in the Age of AI

5W PR

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. In this dynamic environment, effective communication has never been more critical. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

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Navigating Crisis Communications: Aligning IR and PR Teams

Notified

At last month’s NIRI Annual Conference , Adam Christensen , Chief Marketing Officer at Notified, led an engaging discussion on the evolving responsibilities of investor relations pros.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Overheard in Nashville: 8 PRos on Tips for Getting Started in PR

OnePitch

PR is an industry where much is learned by doing the actual hands on work that it takes to be successful in this industry. That doesn't mean you shouldn't pursue a PR degree, it just means that once you actually get started in this field, you're likely to learn a lot quickly! PR is also a team sport, and having folks in your professional circle who can guide and advise you can go a long way when you're starting out in communications.

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5 ways to take your in-store PR strategy to the next level In 2024

Agility PR Solutions

For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their brick-and-mortar store as a last thought when it comes to business promotion. We […] The post 5 ways to take your in-store PR strategy to the next level In 2024 appeared first on Agility PR Solutions.

Strategy 109
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Got an Unexpected Call from a Reporter? Don’t Panic – Do This Instead

Garrett Public Relations

Have you ever gotten an unexpected call or email from a reporter? What did you do first? If you answered, “Panic!” – you’re not unlike many clients I’ve encountered. Reputation management is all about proactively handling media requests, whether or not they were anticipated. Why is our first response to […] The post Got an Unexpected Call from a Reporter?

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Common Red Flags In PR Job Background Checks And How To Address Them

Culpwrit

By Christian Moore Landing your ideal position in public relations demands more than an impressive résumé and dynamic interview skills; it also hinges on acing the background check. With the market as competitive as it is, aspiring PR professionals need to recognize potential pitfalls in this pivotal stage and adeptly address them if they’re… Continue reading Common Red Flags In PR Job Background Checks And How To Address Them The post Common Red Flags In PR Job Background Checks And How T

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Coffee with a Journalist: Rebecca Pifer, Healthcare Dive

OnePitch

This week on the show, we have Rebecca Pifer, senior reporter at Healthcare Dive. Rebecca covers the business of healthcare with a focus on health insurers and public policy.

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4 marketing data management strategies for your business

Agility PR Solutions

All modern businesses thrive on data. For a business operation to be successful, in fact, it needs to have at its disposal sufficient quantities of relevant data. But by itself, this isn’t enough. The data has to be managed and understood, otherwise its usefulness can be very limited. PR and communications, in particular, need organized […] The post 4 marketing data management strategies for your business appeared first on Agility PR Solutions.

Data 109
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Reacting To Controversial Topics

Landis PR

This week’s blog is written by Abbie S. Fink, President of HMA Public Relations , our Arizona Public Relations Global Network partner. Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. For the original blog post, please visit here.