Remote PR Jobs
JULY 11, 2024
In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.
PRSay
JULY 12, 2024
As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.
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The Resolution Blog
JULY 11, 2024
Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every last drop out of each great piece of coverage that goes live. So I was thrilled to be joined by the brilliant Sarah Kissko-Hersh in a recent webinar, where she […] The post Don’t Let Good Media coverage go to waste!
Sword and the Script
JULY 9, 2024
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. The first tip I offer is to avoid dwelling on what we can’t control – like the economics of news – and focus on the things we can.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Axia PR
JULY 9, 2024
As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
MaccaPR
JULY 8, 2024
Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a job-hunting tool? There are 1 billion users on LinkedIn, 65 million of whom are business decision makers. There are 60 million companies on LinkedIn. 40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform.
Agility PR Solutions
JULY 10, 2024
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm Bridge Partners finds most leaders undeterred in their DEI missions—nearly three-quarters (72 percent) of C-suite […] The post Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New res
Axia PR
JULY 9, 2024
In this solocast episode of On Top of PR, host Jason Mudd shares the key elements to successfully pitching stories to journalists.
Buzzstream
JULY 10, 2024
I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.) Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though it was perhaps a little of both. So, I was determined to learn everything I could about them.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Wadds Inc.
JULY 8, 2024
A recent conversation between crisis communications experts Dr. W. Timothy Coombs and Rod Cartwright addressed contemporary aspects of theory and practice. Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). The theory has influenced crisis management planning and response over the past decade and inspired a generation of researchers to test and build on the work empirically.
Agility PR Solutions
JULY 8, 2024
With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market to customers. This means that generating leads still requires creativity and innovation—and one […] The post 7 essential tips to generate leads with interactive content appeared first on Agility PR Solutions.
Notified
JULY 8, 2024
At last month’s NIRI Annual Conference , Adam Christensen , Chief Marketing Officer at Notified, led an engaging discussion on the evolving responsibilities of investor relations pros.
Stern + Associates
JULY 8, 2024
If you’re a successful company founder, chances are you have deep industry insights. But does your target audience really know that? Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. That’s where executive visibility strategy comes in. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought lead
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buzzstream
JULY 10, 2024
I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. James immediately struck me as not only an approachable guy but someone who really, really knew his stuff. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.
Agility PR Solutions
JULY 7, 2024
As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your clients maintain a positive public image. And one of the most effective […] The post Beyond damage control: 8 proactive approaches to reputation crisis management appeared first on Agility PR Solutions.
Notified
JULY 9, 2024
“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!
HMA Public Relations
JULY 8, 2024
Catch up with Ali Dugaw in our updated #MediaMonday feature! Ali discusses her media journey as Gluten Free Travel Girl, shares her favorite gluten-free spots in Arizona, and gives us some exciting personal updates. Don't miss it!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Presspage
JULY 8, 2024
In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. Let’s get into it. What are PR tools? PR tools are software that help you maximize your public relations efforts and ultimately grow your brand.
Agility PR Solutions
JULY 7, 2024
Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research from learning tech firm D2L. To improve or retain their own value […] The post Upskilling is a huge priority—but by which methods?
Bianchi Biz Blog
JULY 8, 2024
Lights. Camera. Action. You’ve been asked to participate in a media interview, but this time it’ll be on camera. How does one prepare for an on-camera situation? Well, we have 5 tips that will help you shine and make you feel camera ready in no time. 1. Prepare for the interview. Know the three to four key messages you want to deliver and make sure you can deliver them succinctly.
Inbound PR
JULY 7, 2024
In the world of leadership, where the ability to inspire, motivate, and guide others is paramount, the skill of leading with consciousness and intentionality becomes a defining attribute that distinguishes exceptional leaders from the rest. I face this every day with my own team and the challenges we face. As the demands on leaders grow increasingly complex due to the fast-paced business environment. we live in, the need for a deeper understanding of oneself becomes crucial, enabling leaders to
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
JULY 11, 2024
Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!
Agility PR Solutions
JULY 11, 2024
In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the cornerstone for building trust and loyalty. Defining the brand identity Before setting out on a journey to […] The post Smart strategic tips for building a strong online brand presence appeared first on Agility PR Solutions.
OnePitch
JULY 11, 2024
PR is an industry where much is learned by doing the actual hands on work that it takes to be successful in this industry. That doesn't mean you shouldn't pursue a PR degree, it just means that once you actually get started in this field, you're likely to learn a lot quickly! PR is also a team sport, and having folks in your professional circle who can guide and advise you can go a long way when you're starting out in communications.
5W PR
JULY 12, 2024
The defense technology industry is at the cutting edge of innovation. This is an industry that”s safeguarding nations through the development of increasingly sophisticated weaponry and defense systems. Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
JULY 11, 2024
In a fractured social media landscape, successful publishers are harnessing the power of meeting their audiences where they are, whether that’s established news platforms such as X or emerging ones such as TikTok. On Instagram, from short-from video reporting with Reels, to posts that summarize a news story and often encourage users to click on the “link in bio,” they know it’s an important part of their digital strategy.
Agility PR Solutions
JULY 10, 2024
For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their brick-and-mortar store as a last thought when it comes to business promotion. We […] The post 5 ways to take your in-store PR strategy to the next level In 2024 appeared first on Agility PR Solutions.
OnePitch
JULY 9, 2024
This week on the show, we have Rebecca Pifer, senior reporter at Healthcare Dive. Rebecca covers the business of healthcare with a focus on health insurers and public policy.
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