Axia PR
AUGUST 15, 2019
Rethink media relations’ role in your communication strategy. Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising. It’s time to rethink media relations and understand its role in your overall communication strategy.
Culpwrit
AUGUST 12, 2019
By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible. It doesn’t take a large up-front investment to start a PR business, but […].
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Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.
Business Wire
AUGUST 16, 2019
Today’s biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique challenges very few other industries face.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Deirdre Breakenridge
AUGUST 12, 2019
I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 16, 2019
It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability.
Flack's Revenge
AUGUST 14, 2019
This post is by David H. Lasker, Founder and CEO of News Exposure. . Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees who steered your brand toward its good standing feel more invested. They may be increasingly productive as a result, further perpetuating the cycle of success.
Prowly
AUGUST 13, 2019
Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help. The post How To Write a Press Release to Get Press Coverage For Your New Business (with Examples) appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
AUGUST 12, 2019
Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. It isn’t as simple as ‘get your brand in the news’ as much as it is about identifying and focusing on key differentiators. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Garrett Public Relations
AUGUST 16, 2019
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […]. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington
Agility PR Solutions
AUGUST 11, 2019
Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest entrepreneur of all time. Forbes.com named Jeff Bezos a pioneer in the internet […].
Prowly
AUGUST 13, 2019
Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help. The post How To Write a New Business Opening Press Release to Get Press Coverage appeared first on Prowly Magazine.
PR for Anyone
AUGUST 16, 2019
Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk to the productpreneurs out there. Because we’re always looking to get exposure for our products. But sometimes it’s hard when you’re just pitching a single product.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Communications Conversations
AUGUST 15, 2019
Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these.
Agility PR Solutions
AUGUST 14, 2019
Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. But even as social permeates every aspect of our lives, businesses still struggle to realize its power, according to new research from social media analytics, […]. The post Social media is having a bigger impact on bottom lines appeared first on Agility PR Solutions.
Steve Barrett on PR
AUGUST 16, 2019
As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than previously thought.
PRSay
AUGUST 15, 2019
Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce. They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bul
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
AUGUST 12, 2019
We’ve all witnessed this scene in any number of public spaces, right? People using smartphones on a train platform. Not uncommon at all in 2019. In fact, I might say this is the new norm. Here’s a specific scenario. Let me know if it sounds familiar to you parents out there. You’re in the car for a family road trip. The kids are in the back.
Agility PR Solutions
AUGUST 13, 2019
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. The most successful CSR initiatives are authentic, […].
NewsWhip
AUGUST 15, 2019
[…]. The post How viral publishers like UNILAD and LADbible engage audiences on Facebook appeared first on NewsWhip.
Stephen Waddington
AUGUST 11, 2019
Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. It spotlights the need for urgent legislation to govern political campaigning. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It’s one of the greatest marketing and public relations campaigns of my lifetime.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ishmael's Corner
AUGUST 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly).
Agility PR Solutions
AUGUST 15, 2019
Alex, are you listening? Yes, voice is becoming a serious marketing strategy—but that voice is most likely to be Amazon’s. New research from B2B ratings and reviews platform Clutch reveals that nearly half of people (48 percent) currently own a digital assistant, and the most popular brand is Amazon’s Echo. Eighty-five percent of people (85 […].
NewsWhip
AUGUST 13, 2019
[…]. The post The Sanders and Warren effect: 2020 and corporate critiques appeared first on NewsWhip.
Stephen Waddington
AUGUST 13, 2019
Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
AUGUST 16, 2019
Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This simply isn’t the case: the YouTube algorithm can be understood, and used to benefit your marketing goals. In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience.
Agility PR Solutions
AUGUST 15, 2019
In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing. In its 2019 […].
Muck Rack
AUGUST 14, 2019
Top publications and articles for July, according to journalists
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