Cision

SEPTEMBER 16, 2020

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election.

Analysis 318

Analysis Media Blogging 318

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […]. The post Creating Unified Brand Strategies appeared first on.

Strategy 248

Strategy Branding Brand Marketing 248

Prowly

SEPTEMBER 13, 2020

There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. Why is it […]. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

Examples 248

Examples Technology Branding Brand 248

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. .

Interviews 208

Interviews Media Construction B2B 208

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

SEPTEMBER 15, 2020

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.

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Prowly

SEPTEMBER 14, 2020

A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively. As a world capital of finance, media, advertising, culture and just about anything else you can think of, London […].

Agency 197

Agency Advertising Advertising Communications 197

Ronn Torossian

SEPTEMBER 14, 2020

When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out. First, the fast-food breakfast market is already extremely competitive, with most nationwide and many regional fast food brands already offering breakfast menus, so the market is fully saturated. […].

Marketing 195

Marketing Branding Brand Strategy 195

Agility PR Solutions

SEPTEMBER 13, 2020

There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their businesses exist. The one item that every business group needs more of are new, innovative ideas. […].

Corporate 189

Corporate Employee Groups Marketing 189

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. AT&T’s media relations director sat behind a mahogany desk the size of a small aircraft carrier.

eBook 187

eBook Policies Government Engineering 187

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ishmael's Corner

SEPTEMBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The PR Council recently conducted a webinar with Thom Roose, a 20-year procurement veteran who has worked for some of the biggest names – and buyers – in business, IBM, Accenture and Proctor & Gamble. Roose made the point that Procurement wants to move away from the traditional time and materials (T&M) billing model.

Storytelling 187

Storytelling Communications Publicity Industry 187

Cision

SEPTEMBER 17, 2020

These news sites offer diverse voices telling the stories of millions of Hispanics in the U.S. and throughout the continent. They provide coverage in English, Spanish, or both.

Blogging 178

Blogging Media 178

Flack's Revenge

SEPTEMBER 15, 2020

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . This has been happening for some time. E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one.

B2B 177

B2B Case Study Enterprise Resources 177

Agility PR Solutions

SEPTEMBER 17, 2020

How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists of—goals, values, and practices—must be effectively transmitted according to best practices if employees are […].

International 173

International Internal Strategy Communications 173

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Board nominee position : Director, Mid-Atlantic District. Alma mater : University of South Carolina. Number of years as a PRSA member : 16.

Meeting 157

Meeting Leadership Community System 157

Cision

SEPTEMBER 17, 2020

STYLIST announces multiple updates to editorial team; Emily Shackleton to join Metro.co.uk; Charlie Gowans-Eglinton has been appointed Acting Fashion Editor at The Times.

Fashion 160

Fashion Media Blogging 160

Stephen Waddington

SEPTEMBER 16, 2020

I’ve joined the management team at Story Comms as a non executive. It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. Story is a corporate punk. The team has a great attitude, confidence and a fierce drive to grow out of the crisis. Founder Amanda Lowe arrived at our first meeting straight from a boxing workout. I knew we were going to get along.

B2B 151

B2B Banking Corporate Crisis 151

Agility PR Solutions

SEPTEMBER 17, 2020

The world of PR is fast-paced and traffic-heavy. When you do manage to get coverage, there’s a chance that a huge amount of traffic will rush to your website, and your digital infrastructure must be prepared to handle that load before you engage in PR, releasing press briefs to journalists and talking to media heads […]. The post How to prepare your website for a PR scoop appeared first on Agility PR Solutions.

How To 167

How To Media Brand Branding 167

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals.

B2B 145

B2B Marketing Survey Creativity 145

Muck Rack

SEPTEMBER 17, 2020

7 tips for keeping effective media lists

Media 144

Media 144

Cision

SEPTEMBER 18, 2020

Jeong Park joins The Sacramento Bee, Priska Neely to lead NPR’s Gulf States Newsroom, and more.

Media 120

Media Blogging 120

Agility PR Solutions

SEPTEMBER 17, 2020

A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the following tips are some of the […]. The post 5 tips to strengthen your PR team for maximum results appeared first on Agility PR Solutions.

Reputation 158

Reputation Strategy Publicity 158

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

SEPTEMBER 15, 2020

Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with focus, cohesion and consistency. For example, a business identifies its key messages and then strives to incorporate those same messages across all their marketing and communications materials.

Storytelling 123

Storytelling Survey Employee Examples 123

Muck Rack

SEPTEMBER 16, 2020

7 of the best U.S.

Report 122

Report 122

Cision

SEPTEMBER 16, 2020

Angel Jennings promoted at the LA Times, Kurt Steeler picks an extra assignment at The New York Times, and more.

Media 120

Media Blogging 120

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. Blockchain-powered ethical data marketplace Measure Protocol explores this impact in an eye-opening new study on market research data quality, Is trust the solution to dirty data?

Data 158

Data Study Ethics Resources 158

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Awario

SEPTEMBER 16, 2020

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article.

Instagram 113

Instagram How To 113

Muck Rack

SEPTEMBER 18, 2020

Webinar and download: a PR guide to journalists’ biggest pet peeves

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121

Cision

SEPTEMBER 15, 2020

Dominic Murray is appointed Managing Director of the Radio Times; Ryan Smith to become Editor of Belfast Live; Alastair Reid will be Digital Editor at The Big Issue.

Radio 120

Radio Media Blogging 120