Business Wire
JANUARY 6, 2020
Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible.
Cision
JANUARY 7, 2020
Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.
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Agility PR Solutions
JANUARY 9, 2020
Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. Crisis and reputation management continues to evolve as the media battle for online click and social media […].
Stuart Bruce
JANUARY 9, 2020
These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Deirdre Breakenridge
JANUARY 6, 2020
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. The question quickly became, “should it be another blog post contest?” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they lear
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JANUARY 6, 2020
As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […]. The post Notable Sports PR Misfires in 2019 appeared first on.
Onclusive
JANUARY 6, 2020
This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants.
Muck Rack
JANUARY 10, 2020
Bad business writing isn’t just annoying -- it’s expensive
ImPRessions - Crenshaw Communications
JANUARY 9, 2020
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JANUARY 9, 2020
Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning and understanding how customers think, feel and behave are still key things marketers want to know in their all-important research. SO, WHAT’S THE PROBLEM? In its second annual survey of 168 […].
PRSay
JANUARY 9, 2020
As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. At the risk of sounding old, 2010 seemed like just yesterday. Yet, in reflection, so much has changed. Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today.
Cision
JANUARY 9, 2020
How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights?
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. A varied threat landscape has driven extensive cybersec media coverage.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
JANUARY 10, 2020
Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment of Overstock, who identified that some of its strongest brand messaging was in the form of earned media.
Steve Barrett on PR
JANUARY 10, 2020
Harold Burson's contribution to the PR industry was immeasurable in so many ways, but most of all he was a genuinely nice person and a great mentor who inspired thousands of PR pros around the world.
Cision
JANUARY 9, 2020
Our favorite office culture moments from offices around the globe, in 2019.
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. A varied threat landscape has driven extensive cybersec media coverage.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JANUARY 7, 2020
Rear Admiral Charles “Charlie” Brown , the U.S. Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). With more than 20 years of service as a public affairs officer, Admiral Brown has led countless successful communication campaigns, earning a Silver Anvil Award, an Award of Excellence from PRSA, a Thomas Jefferson award from the Department of Defense, and numerous Rear Admiral Thompson Aw
5W PR
JANUARY 4, 2020
Rebranding is a challenging and exciting point in a brand’s lifetime. It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.
Cision
JANUARY 8, 2020
What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!
Agility PR Solutions
JANUARY 6, 2020
Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally. “These new benchmarks reveal some interesting things. First, reports […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
JANUARY 6, 2020
Does your media pitch sound like a bad country song?
5W PR
JANUARY 10, 2020
Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. The event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies. With so much to see and take in, we’ve rounded up some products on display at the showcase for every room in your house. Front of the House.
PR for Anyone
JANUARY 10, 2020
Hey everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Hollywood! From January to March, it’s Award Season. What can you do to tie your business into all these amazing movies and actors and actresses and the awards programs themselves? Maybe you are a nutritionist […].
Agility PR Solutions
JANUARY 5, 2020
Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read? It’s a pressing question and one that any journalist can tell you significantly shapes how they structure their writing. The […]. The post The Headline Effect: Why your titles matter in public relations appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JANUARY 10, 2020
Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more.
Stuart Bruce
JANUARY 6, 2020
As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.
Contently - Strategy
JANUARY 7, 2020
I hate the lightbulb icon as a symbol for ideas. It’s too binary: First you need an idea, then (eureka!) you have the answer. That’s not how great marketing happens. It happens not in theory but in reality, through constant testing and iterating. The days of Don Draper concocting a single campaign are so last quarter/year/decade/century.
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