Business Wire
MARCH 2, 2020
Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media.
ImPRessions - Crenshaw Communications
MARCH 3, 2020
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Today’s news cycle is ultra-fast, and the number of unfolding stories, like the presidential primaries or the spread of Covid-19 Coronavirus, is almost dizzyin
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
MARCH 2, 2020
In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. Amazon changed the way people bought and read books, and then pretty much […]. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on.
Cision
MARCH 5, 2020
Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!
Advertisement
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
MARCH 6, 2020
As the number of confirmed cases of the novel coronavirus (COVID-19) increase across the country, businesses of all sizes face potential disruptions in the weeks ahead. Health officials are still gauging how widespread the virus might become in the United States. (As of March 6, the Centers for Disease Control and Prevention reported 12 virus-related deaths in the United States.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MARCH 5, 2020
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough to be “clever” or “original” or “helpful.” People need to actually respond – to react, comment […]. The post Use Digital PR to Give Brands Identity appeared first on.
Cision
MARCH 4, 2020
Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.
ImPRessions - Crenshaw Communications
MARCH 6, 2020
Image by S K from Pixabay. The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them.
Prakkypedia
MARCH 1, 2020
“Hello, have we met?”. It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to. Many of the followers of this blog may be into the throes of networking in 2020 too, so I thought it timely to revisit my advice on networking.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
MARCH 4, 2020
On December 31, all eyes turned to Wuhan, China where the first case of a new Coronavirus was officially reported. One month later, the virus had seemingly spread to 18 countries where people began showing signs of infection, giving cause for the World Health Organization (WHO) to officially declare a Public Health Emergency of International […].
Cision
MARCH 3, 2020
The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.
ImPRessions - Crenshaw Communications
MARCH 2, 2020
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Today’s news cycle is ultra-fast, and the number of unfolding stories, like the presidential primaries or the spread of Covid-19 Coronavirus, is almost dizzying.
NewsWhip
MARCH 2, 2020
We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. New year, new rankings. As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MARCH 1, 2020
It’s easy for business owners and digital marketers to get so caught up in the big picture that they fail to pay attention to the small details that weave into the larger fabric. Perhaps this is most evident in the way in which brand leaders treat individual words. Though any successful marketer will assure you […]. The post 5 reasons why word choice matters in content marketing appeared first on Agility PR Solutions.
Cision
MARCH 5, 2020
Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!
Steve Barrett on PR
MARCH 6, 2020
A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving modern media.
PR for Anyone
MARCH 6, 2020
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about what’s going on in the news right now, which is Coronavirus. This is encompassing all news, all categories, all everything. So what can you do that relates to your business to tie it back to […].
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MARCH 5, 2020
If they pass, two pending pieces of legislation will have a profound impact on the PR industry: California Assembly Bill 5 (AB5), which extends employee classification status to gig workers, and the federal H.R. 2474 (PROAct), which amends the National Labor Relations Act and related labor laws to extend protections to union workers. These bills, […].
Cision
MARCH 5, 2020
This year’s theme for International Women’s Day, March 8, is #EachforEqual and we have some ideas for how you can celebrate, promote your initiatives, and be an ally.
Ishmael's Corner
MARCH 1, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. Of course they do. If a prospective client is going to engage with a PR firm for support across multiple markets, it expects the account team members to play nice with each other regardless of location.
Critical Mention
MARCH 6, 2020
Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. While PR, communications and marketing professionals may be comfortable speaking in public, the same is not always true of executives. Indeed, while some members of the C-suite are fantastic public speakers, others are far less comfortable.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MARCH 2, 2020
In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., not Gen Z), while new ones emerge regularly with more youthful appeal. New research fromprofessional marketing video firm Animoto sizes up the state of social media as […].
Cision
MARCH 5, 2020
William Girling is the new Editor-in-Chief at Business Chief ANZ, ITV appointed Laura Hills as Deputy Head of Showbiz at Loose Women, and changes in the Digital Team at Tesco Real Food.
The Stalwart Blog
MARCH 5, 2020
Interview with Joanie Connell, Ph.D., Flexible Work Solutions. Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. We’re talking with experts who deal with all sorts of different crises and conflict situations, both in and out of the workplace. And I got to meet Joanie Connell just about, I would say, a couple of months ago.
5W PR
MARCH 6, 2020
Technological advancements have made a world of difference for the modern-day traveler. Once bulky and difficult to read, maps are now in the palms of their hands, and still this isn’t enough. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. With this knowledge, it only makes sense that new technologies are being dreamt-up and created daily, supporting those looking to travel, helping them plan, s
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MARCH 4, 2020
The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.” Get more information about the book here. Although they see me as an entrepreneur today, people don’t often realize that I spent 14-plus years working for other people at other companies before starting my […]. The post Beverly Hills Boss—how PR pros benefit from learning on the job appeared first on Agility PR Solutions.
Cision
MARCH 3, 2020
Rachel Savage covers LGBT+ issues for the Thomson Reuters Foundation and Openly, and as LGBT+ History Month ends, Cision UK spoke to her about the beat she covers year-round.
PR in High Definition
MARCH 4, 2020
In the run up to International Women’s Day, it was only too fitting that a few of us Fireflies attended an event hosted by Women of Wearables , a leading global organisation supporting women and diversity, to find out what it’s really like being a woman starting her own tech business. Four formidable female founders, all in the health- and wellbeing-tech space, took part in a very honest and open panel discussion to share their personal experiences: Kim from @Clementineappuk.
Expert insights. Personalized for you.
303 
Let's personalize your content