Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. “As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,&

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Ronn Torossian

MARCH 16, 2020

Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for brands to connect with the target audience in a new and creative manner. Engaging an audience and having it participate in a […].

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Marketing Creativity Brand Branding 195

Cision

MARCH 17, 2020

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

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Communications Brand Branding Industry 330

Business Wire

MARCH 17, 2020

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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ImPRessions - Crenshaw Communications

MARCH 18, 2020

Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special. But as the days stretch into weeks, remote work may be tougher than expected. Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, it will quickly become a new normal.

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Cision

MARCH 20, 2020

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

Communications 371

Communications Marketing Industry Branding 371

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. And it’s everyone’s first experience with the new concept of social distancing. Combined, these factors are changing our communication habits. .

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Agility PR Solutions

MARCH 17, 2020

More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm. In the new study, COVID-19: How Businesses Are Handling the Crisis, 300 communication executives and senior leaders were surveyed to find […].

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Crisis Survey Study Communications 209

Prowly

MARCH 17, 2020

Are you interested in utilizing the power of remote teams to boost your business? The post Security Best Practices for Your Remote Team appeared first on Prowly Magazine.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Garrett Public Relations

MARCH 18, 2020

As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories? As fellow public […]. The post Media Pitching in the Age of Coronavirus – Should We?

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PRSay

MARCH 16, 2020

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria.

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Crisis Communications Publicity Resources 218

ImPRessions - Crenshaw Communications

MARCH 18, 2020

For many of us in public relations , the idea of working from home may sound like an ideal situation — until we realize its drawbacks. If you’re not used to the WFH life, it can be tougher than expected. Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, it will quickly become a new normal.

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How To Conference Instagram Training 156

The Resolution Blog

MARCH 16, 2020

If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone. While attribution is a common part of PR and marketing, it can be a tricky concept to get your head around – especially because there seem to be so many buzzwords attached to it. […]. The post Attribution in a PR Context – What All the Confusing Terms Mean appeared first on PR Resolution — by CoverageBook.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

MARCH 16, 2020

As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T. Garland Stansell, the newly elected Chair of the Public Relations Society of America. As the very […]. The post Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators appeared first on Agility PR Solutions.

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PRSay

MARCH 19, 2020

Businesses and institutions around the world will be responding and adapting to the human, operational and economic effects of the novel coronavirus (COVID-19) pandemic for months, if not years, to come. As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Plan for the worst. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios.

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Crisis Management Crisis Crisis Communications Employee 214

Cision

MARCH 17, 2020

In partnership with PRWeek, we hosted a series of events in cities around the world to discuss 2020 trends in the media and PR.

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PR for Anyone

MARCH 20, 2020

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about crisis PR – kind of where we are right now. Everything is spiraling and people are scared. And they think, “oh I shouldn’t try to pitch the media I’m not a doctor, I’m not,” but […].

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

MARCH 15, 2020

The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during this tumultuous time. As a business-owner myself and a crisis communications […].

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PRSay

MARCH 18, 2020

The novel coronavirus (COVID-19) is dominating the news cycle in unprecedented ways. At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships.

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Resources Pitching Television Radio 214

Stephen Waddington

MARCH 15, 2020

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation. The first place to start building personal resilience is to limit your media consumption.

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Cision

MARCH 17, 2020

Reuters announces several editorial changes; Matilda Stanley has resumed her role as Closer's Acting Style Editor; Jessica Rapana is now Acting Digital Editor of NetDoctor.

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Media Blogging 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

MARCH 16, 2020

Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many, we also had to navigate several unexpected challenges. Here […]. The post 7 tips for prepping your PR firm for a coronavirus quarantine appeared first on Agility PR Solutions.

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Analysis Crisis Publicity 164

PRSay

MARCH 19, 2020

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. 1.

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Steve Barrett on PR

MARCH 20, 2020

Concerted and acute action must continue to be implemented if the U.S. is to avoid what happened in Italy – and communicators are crucial in getting these messages across.

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Communications Blogging 137

Cision

MARCH 19, 2020

Shruti Tripathi Chopra is the new Editor of Financial News, Georgia Diebelius is now Deputy News Editor at Mirror Online, and Campaign makes changes to UK editorial team.

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Financial Media Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 18, 2020

We have experienced a virtual whirlwind of news, advice and trends related to Covid-19 in the last several days, and the reports are shifting by the day. The media and government are supposed to be keeping us informed and encouraging us to take responsible precautions. But do we trust that they are giving us the right […]. The post Amid Covid-19, we’re relying on news media and government—but do we trust them?

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Government Media Trends Report 153

Prowly

MARCH 18, 2020

The one and only real answer to this problem is - it depends. Both types of emails are a good fit for different communication purposes. But what are their crucial pros and cons? The post Plain text vs HTML emails – which is better? appeared first on Prowly Magazine.

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Communications Marketing 104

Muck Rack

MARCH 16, 2020

This month in bad PR pitches: Coronavirus edition

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