Ronn Torossian
APRIL 2, 2020
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels. The Next Step Similar to what author Jim Collins called his book […].
Flack's Revenge
MARCH 30, 2020
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. Media and social channels can’t focus on anything else. We are all adjusting to the new, shut-in normal.
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Cision
APRIL 1, 2020
Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals.
Business Wire
APRIL 3, 2020
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Onclusive
APRIL 2, 2020
Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
MARCH 31, 2020
“You can provide value to others through your expertise.” Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. In this week's episode, Christina Daves welcomes her special guest to talk about newsjacking.
Business Wire
APRIL 1, 2020
When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.
PRSay
APRIL 2, 2020
The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down.
ImPRessions - Crenshaw Communications
MARCH 31, 2020
It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to know everyone, and joining the company’s Thursday happy hours.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Steve Barrett on PR
APRIL 3, 2020
The coronavirus pandemic is causing fundamental changes to significant parts of our daily lives that will result in a new normal once COVID-19 is defeated.
Business Wire
MARCH 30, 2020
You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited? We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most.
Ronn Torossian
MARCH 30, 2020
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. Narrative-driven PR puts an industry narrative at the centre of an outward-focused and organization-specific communications program. It refers to a raft of content marketing, social media, digital marketing […].
Garrett Public Relations
APRIL 1, 2020
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on pause for now, brands are […]. The post 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
APRIL 2, 2020
War and conflict have been a ceaseless part of human history. The battle against the COVID-19 virus is an enemy no nation has ever met. COVID-19 never tires, COVID-19 ceaselessly attacks, and COVID-19 is a survivor. COVID-19 is an awesome enemy, but like all enemies in all wars, COVID-19 will be defeated. In the battle to defeat COVID-19, […].
Stephen Waddington
MARCH 29, 2020
I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope. Likewise the mum I work with who has split her day with her husband to manage work and the demands of a household with two young children.
Ronn Torossian
MARCH 29, 2020
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. One of the primary focuses of digital PR is finding and attracting customers by connecting with them where they are online and using terms and ideas that will appeal […].
Muck Rack
APRIL 2, 2020
How journalists can practice self-care amid COVID-19
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
MARCH 30, 2020
It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to know everyone, and joining the company’s Thursday happy hours.
Cision
MARCH 30, 2020
Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.
Agility PR Solutions
MARCH 31, 2020
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives to some of the more cutting-edge tech solutions, those being adopted by forward-thinking PR […].
Ishmael's Corner
APRIL 2, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. To avoid taunts of “fake news,” allow me to clarify. I’ve dusted off the post from a year ago that commemorated the publishing of my 1,000th post. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
MARCH 30, 2020
The Government has stepped up its fight against disinformation on the internet. It may have taken the coronavirus pandemic for the UK Government to take a coordinated approach to tackling fake news but today’s move to create a Rapid Response Unit is welcomed. The unit operating from within the Cabinet Office and 10 Downing Street is tackling disinformation.
Cision
APRIL 2, 2020
The COVID-19 pandemic is impacting media events, jobs, and revenues. Here's a recap of some of the effects coronavirus is having on journalists.
Agility PR Solutions
APRIL 1, 2020
About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark connotations. “You might want to rethink the […]. The post Could Corona Beer be looking at an insurmountable brand problem?
ReimaginePR
APRIL 2, 2020
Mail Order Brides In Philipina. Philipina email order brides are gaining popularity. Many of these do not understand their background, personal interests, although this is a result of the fact that you’re able to get an assortment of Filipinas on the web. You can also discover you will have the ability to function as their marriage host personally and that most are eager to meet with you.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
MARCH 31, 2020
Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals. With the great Coronavirus quarantine, the phones in offices might be ringing, but there’s nobody there to answer.
Buzzstream
APRIL 1, 2020
The Coronavirus Aid, Relief, and Economic Security (CARES) Act was formally enacted on March 29, 2020. This act provides over $350 billion in financial relief for U.S. based small to medium sized businesses in the form of a collection of programs that can significantly mitigate the impact of the current economic situation we find ourselves in. To be very clear: if you are an agency or even a sole proprietor, whether or not you’ve been immediately impacted by the Covid-19 crisis, we strongly reco
Agility PR Solutions
MARCH 29, 2020
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the cream of e-commerce websites abandoned to silence. They are alone, untouchable, and […].
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