Business Wire

APRIL 8, 2020

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company.

Crisis Management 434

Crisis Management Company Blogging Crisis 434

Cision

APRIL 8, 2020

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

Report 409

Report Media 409

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

ImPRessions - Crenshaw Communications

APRIL 9, 2020

In public relations , as in other businesses, working from home is the new normal. We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible situation. Those of us in PR and communications have also seen a shift in the way we interact with journalists.

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Policies Crisis Pitching Travel 296

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

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Video Infographics Blogging How To 342

PR for Anyone

APRIL 7, 2020

“I'm an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Part One of ‘Effective PR & Marketing’ It's extremely shocking how the whole world changed in days ever since the outbreak of COVID-19.

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Marketing Training Video Technology 279

Deirdre Breakenridge

APRIL 5, 2020

Here’s the 2nd video in my “555” series to help 5 professionals incorporate FEEL into their communication, lift up 5 professionals who share excellent resources and to offer my 5 tips for working remotely in challenging times. As the video mentions, the first 5 people who reach out to me via email (deirdre@pureperformancecomm.com) will receive a complimentary consulting session to discuss how to add the FEEL approach to your communications.

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Resources Video Instagram Crisis 222

Agility PR Solutions

APRIL 9, 2020

Night parachute jumps are a great test because they are a jump into the unknown. At the beginning, a night parachute jump looks like a subway car stuffed with people wearing 200 lbs. of parachutes, overstuffed rucksacks, weapons inside 4-foot padded duffel bags and, always, lots of sweat. As the drop zone approaches, the few white lights […]. The post 5 Special Forces resiliency skills to guide leaders through the “unknown appeared first on Agility PR Solutions.

Analysis 206

Analysis Crisis Publicity 206

Prowly

APRIL 8, 2020

CSR began 2020 with enormous potential to combine business and social goals into a symbiotic relationship. and then COVID-19 happened. The post Corporate Social Responsibility in the Age of COVID-19 appeared first on Prowly Magazine.

Corporate 203

Corporate 203

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Onclusive

APRIL 9, 2020

The post Welcome To Onclusive appeared first on Onclusive.

Video 195

Video 195

Ronn Torossian

APRIL 6, 2020

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […]. The post Create Brand Awareness With Niche Marketing appeared first on.

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Agility PR Solutions

APRIL 8, 2020

Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt will work to wedge themselves into the story. Let’s say a fire destroys an Ohio shoe manufacturing plant killing hundreds, capturing the nation’s attention, and every publicist on the planet […].

Media 203

Media Company Branding Brand 203

PRSay

APRIL 8, 2020

Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis. From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks.

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How To Crisis Employee Resources 193

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. There has never been a better opportunity to claim your seat at the table by serving your company as a communications leader during this time of crisis, and providing unique insights that

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Muck Rack

APRIL 9, 2020

Helping clients navigate the COVID-19 crisis: Music PR

Crisis 178

Crisis 178

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front.

Social Media 169

Social Media Trends Media LinkedIn 169

The Proactive Report

APRIL 6, 2020

With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this demand for news and information grows, a new class of trusted influencers is emerging.

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Social Media Media Financial Crisis 162

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Steve Barrett on PR

APRIL 10, 2020

Past recessions have provoked knee-jerk cuts in marketing services companies, but the smart move may be to hold nerve and treat the coronavirus crisis as an opportunity to double down and rebound stronger.

Crisis 158

Crisis Company Marketing Blogging 158

Muck Rack

APRIL 7, 2020

Launching the first podcast media database

Media 159

Media 159

Agility PR Solutions

APRIL 7, 2020

Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job. Those inadvertent missteps are followed by tips for making a good first impression and winning the business. Make […]. The post Common pitfalls to avoid when looking for new clients appeared first on Agility PR Solutions.

Analysis 157

Analysis Publicity 157

Cision

APRIL 6, 2020

Warum ist es für Unternehmen wichtig, sich in der Coronakrise einen Überblick über die Berichterstattung zu verschaffen.

Blogging 156

Blogging 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. Based on surveys conducted on March 6–10 in 10 countries, the research shows the following: Employees trust employer communications.

Crisis 152

Crisis Company Communications Government 152

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. There are several different ways to utilise video across each of the channels, with some features that are unique to each platform.

Video 149

Video Social Media Instagram Facebook 149

Agility PR Solutions

APRIL 8, 2020

SEO is critical to ensuring a business can be found online, which is more important than ever given recent social distancing guidelines closing physical stores. But according to new research from business news and how-to website The Manifest, just 30 percent of small businesses use search engine optimization. SEO takes time to show results, though, […].

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SEO Strategy Guidelines Small Business 151

Muck Rack

APRIL 8, 2020

Be your own producer: How to make the best of a livestreamed media interview

Interviews 140

Interviews How To Media 140

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

APRIL 10, 2020

Domestic disputes, worklife chaos, hyper connectivity fatigue and planning for Q4 2020 and 2021. Week three of lockdown. We all know someone that has lost a family member or friend from the COVID-19 virus. 8,000 people have died in the UK. We all know doctors, nurses and keyworkers on the frontline and are aware of the challenges that they face. These are the heroes of the crisis.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Waxing UnLyrical

APRIL 9, 2020

“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. — Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006. I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and ed

How To 133

How To Facebook Energy Training 133

Agility PR Solutions

APRIL 5, 2020

The life-altering fear and anxiety of COVID-19 is affecting us all, but many are equally worried about the world awaiting us on the other side of the pandemic. According to a new survey by market research-based consulting firm ROI Rocket, about two-in-three Americans 18 and older (65 percent) expect the coronavirus crisis to plunge the […]. The post PR pulse: Americans bracing for coronavirus economic fallout appeared first on Agility PR Solutions.

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Survey Crisis Marketing Trends 143