PRSay
MAY 13, 2020
The world is different, and so is your brand’s message. If you think now is the time to be quiet, then you’re wrong. Now is the time for content marketing. The need for it as a way to inform and connect with your audience is greater than ever. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Your audience has new concerns and worries.
Sword and the Script
MAY 12, 2020
Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community.
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ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups.
Cision
MAY 13, 2020
Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR for Anyone
MAY 13, 2020
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 11, 2020
As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course. One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data.
Cision
MAY 14, 2020
How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.
Ronn Torossian
MAY 15, 2020
Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened.
Prowly
MAY 14, 2020
Learn everything you need to prepare for a crisis. The post How to Create a Crisis Communication Plan (Updated for COVID-19) appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
MAY 15, 2020
To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and messaging from news outlets around how to stay safe and healthy during the pandemic. But how are they feeling about the marketing they receive from the brands they know and love?
PRSay
MAY 11, 2020
Working remotely became my day-to-day reality far before the rest of the world joined me at home this March. When my husband was offered a new job out of state a few years ago, I approached the head of my San Diego-based agency to share our new plans, half expecting her to wish me well and good luck. At the time, none of our account servicing staff worked remotely, and the thought of being the first was both daunting and enticing.
Ronn Torossian
MAY 11, 2020
COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next. This means PR professionals are presented with a choice: shift the paradigm based […].
Critical Mention
MAY 13, 2020
Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators. With that in mind, here are some of our favorite communications quotes: Share Tweet Share.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MAY 14, 2020
Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at a company they’re interested in. While both experiences offer great benefits, especially […].
ImPRessions - Crenshaw Communications
MAY 9, 2020
(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions.
Prowly
MAY 12, 2020
Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. If you are not, then you definitely should. You don’t need to adopt an entire village or anything like that. Even small steps like sponsoring a local football team will do. Here are 15 businesses to inspire you […]. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine.
Contently - Strategy
MAY 13, 2020
For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 10, 2020
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more than ever, but many don’t know where to begin. New research from PR […]. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?
Cision
MAY 13, 2020
Ian Kullgren joins Bloomberg Law, Nathaniel Taplin promoted at WSJ, and more.
Muck Rack
MAY 12, 2020
New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020
Steve Barrett on PR
MAY 15, 2020
Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
MAY 14, 2020
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity.
Cision
MAY 14, 2020
For journalists and bloggers, Slack can be an effective way to get feedback on a draft, request advice on COVID-19 reporting, and more.
Muck Rack
MAY 14, 2020
Why I like Zoom for remote media training
PRSay
MAY 15, 2020
In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As a profession, I believe that we bring order to chaos,” said Michelle Olson, APR, PRSA’s chair-elect and managing director of the Phoenix office of the Lambert PR firm, who also served as the panel’s moderator.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
MAY 12, 2020
Kelsey Dodson-Smith is one of those people who stands out. Why? For starters, she was a VP before her 30th birthday–she has natural leadership abilities. She has a definite sense of style–just take a quick peek at her Insta page for proof! And, she seems well-loved among colleagues and friends. Sounds like a rock star to me! Let’s hear more from this all-around dynamo.
Cision
MAY 12, 2020
Helen Thomas has been appointed Head of Station for BBC Radio 2; Lucy McNulty has returned from maternity leave as City Editor at Financial News; Minnie Wright has joined RadioTimes.com as News Editor.
Agility PR Solutions
MAY 11, 2020
At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event analogous with the effect COVID-19 will have on the global travel […]. The post 3 phases of destination recovery from COVID-19 for travel marketers appeared first on Agility PR Solutions.
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