Critical Mention
JUNE 10, 2020
In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . In some cases, principles that were always true have simply taken on even greater importance.
Ronn Torossian
JUNE 12, 2020
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.” When it comes to leadership styles, they are about as diverse as […].
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Cision
JUNE 8, 2020
Resources to help PR and communications professionals increase the diversity in their communications.
ImPRessions - Crenshaw Communications
JUNE 10, 2020
To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in the next chapter. Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JUNE 9, 2020
If you are a senior manager or spokesperson of an organization there is a high probability you will have followed a media training session at one time in your career. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. There is great potential for trainees […]. The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JUNE 9, 2020
Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.
ImPRessions - Crenshaw Communications
JUNE 12, 2020
In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up.
The Resolution Blog
JUNE 9, 2020
We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further we have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]. The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook.
Prowly
JUNE 12, 2020
Email proofreading becomes a must-have skill for business people, marketers, and PR specialists who bother about metrics boost and their brands’ overall reputation. The thing is that a tiny typo may cost millions to a business. When it comes to sales, media pitches, and overall business success, every detail matters. Yes, even if it’s just […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
JUNE 11, 2020
These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for.
ImPRessions - Crenshaw Communications
JUNE 11, 2020
Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. He manages several B2B tech accounts, including Syncron and Smart Communications , and has established himself as a respected leader among staff.
Ronn Torossian
JUNE 11, 2020
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the business’ reputation. Even when the business wins the lawsuit inside the courtroom, it might do nothing […]. The post Litigation PR: Media Helps appeared first on.
Awario
JUNE 10, 2020
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JUNE 11, 2020
“As communicators, we’re in a unique position to get people to care enough to do something” about injustice and inequality, said Laine Himmelmann, who moderated a webinar on June 9 titled “Racial Injustice: A Dialogue on Responding with Change and Healing” in the days following continued civil unrest and peaceful protests across the country. “We’re really proud to have this session” and to be able to “inform attitudes, opinions and beliefs,” said Himmelmann, director of development for Habitat f
ImPRessions - Crenshaw Communications
JUNE 11, 2020
If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing.
Ronn Torossian
JUNE 8, 2020
Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these folks are the largest generation in our history and make up 27% of our population. In […]. The post Gen Z and COVID-19 appeared first on.
Agility PR Solutions
JUNE 11, 2020
Are you determined to catapult your business right to the very top of its industry? If so, you’re going to need to draw up a comprehensive public relations strategy. To find out how you can use PR to grow your business, be sure to read on. Makes it easy for customers to find you Your […]. The post 4 ways using PR helps to grow your business appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JUNE 12, 2020
We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children.
Stephen Waddington
JUNE 6, 2020
A book that provides a blueprint for modern reputation management. Buy it for your boss. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance.
Stuart Bruce
JUNE 8, 2020
TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Agility PR Solutions
JUNE 10, 2020
Confidence among global CEOs and CMOs has continued to slide since November 2019, and as expected, the global COVID crisis is just adding to the turmoil, according to new research from independent PR firm partnership Worldcom Public Relations Group examining of the confidence and concerns of execs. While Portugal saw the most significant fall in […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JUNE 10, 2020
Samantha Sharf to join Money, Emefa Agawu promoted at Washington Post, and more.
Steve Barrett on PR
JUNE 12, 2020
Sam Cooke’s iconic song was written in 1964 – 56 years later, could we finally be on the threshold of real change in providing equal opportunity to people of all colors?
PR for Anyone
JUNE 12, 2020
One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care? What makes you do what you do? The majority of us are not in business solely to make money.
Agility PR Solutions
JUNE 7, 2020
Just as it’s always been, today’s influencer marketing is about hard-wired details like platform domination, number of followers and level of engagement—but now it’s also about less tangible factors like authentic voice and consumer trust.New research from global influencer marketing firm TAKUMI explores the industry’s dynamics with a study of over 2,000 consumers, marketers and […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JUNE 8, 2020
Yinka Ibukun promoted at Bloomberg News, Michelle Franzen new role at ABC News Radio, and more.
5W PR
JUNE 12, 2020
Public relations professionals have had a full plate on their table. As in most issues, there are more than one and sometimes several sides to a story or issue so how’s a PR person supposed to be effective? Habit 1. In order to have a chance of being effective, a PR person must not only have a goal but also a plan in reaching it. The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way.
Muck Rack
JUNE 10, 2020
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