Ronn Torossian
JUNE 4, 2020
Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19. Another, which was reported in an earlier article, is that consumers, especially Gen Z, expect brands to demonstrate a connection and commitment […].
Axia PR
JUNE 5, 2020
How the Inbound approach is best for your customers… and you. The Inbound marketing approach to doing business is based on building conversations and relationships with the people you want to attract the most. It allows you to talk with, not at, your most valuable audience. Most importantly, Inbound is a technique that meets your customers in their comfort zone and on their own terms and sites.
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Business Wire
JUNE 2, 2020
We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year. However, before we start our motorcycle gang and storm across the desert Mad Max-style, we should take pause and look at crises in times past and see if we have any insights on what surviving and thriving businesses did in times like these.
Onclusive
JUNE 4, 2020
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Cision
JUNE 3, 2020
How to engage your employees to tell your brand story; a valuable asset in uncertain times.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JUNE 1, 2020
Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no warning this might happen, and they only had a short time to decide how to respond. […]. The post What Happens When You Wake Up to A Crisis?
Prowly
JUNE 4, 2020
In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work?
Flack's Revenge
JUNE 1, 2020
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means. It’s also changed how we communicate. Every news cycle brings new ideas and words.
ReimaginePR
MAY 30, 2020
When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem. It read *clears throat: “Help me find a door that will lead us out of war Where men can always be free Where men can be what they want to be If you find it, let me know Cuz that’s where
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
JUNE 5, 2020
Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. Titled “Responding to Racial Injustice With Change and Healing,” the session brought together diversity and inclusion experts — Felicia Blow, APR, Kim Clark, Deme Jackson and Anita Ford Saunders, APR — who shared i
ImPRessions - Crenshaw Communications
JUNE 2, 2020
A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.
Prowly
JUNE 3, 2020
With growing expectations to “do good” in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there’s an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%.
Agility PR Solutions
JUNE 1, 2020
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. “Budget”was replaced as the top challenge facing communicators with proving value and return on investment (ROI). Second on the list—“an executive […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JUNE 1, 2020
The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. This year, Pride will look different. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.
Cision
JUNE 4, 2020
Sara Germano joins reporting team behind FT's new sports business newsletter Scoreboard; Anna Mikhailova to move to Mail on Sunday; The Guardian's Archie Bland now a Senior Reporter.
PR for Anyone
JUNE 4, 2020
In the blink of an eye our news climate changed again. We went from months of COVID related stories - and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots. I have several new clients in the health care space and we had put together amazing pitches related to Covid.
Ishmael's Corner
MAY 31, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
JUNE 3, 2020
I am very proud of PRSA and PRSSA for speaking out about the senseless acts of violence against George Floyd, Breonna Taylor and Ahmaud Arbery. The PRSA and PRSSA messages — along with many others in the country — promote a healthy dialogue for peace, comfort and healing, which could not be more important right now in our national discussion. As a person of color, the wide support of what is right, just and fair is truly heartwarming.
Agility PR Solutions
JUNE 4, 2020
Today, I wanted to take a PTO day. As a black male in America, it is hard to focus on anything outside of the current state of our country. But I’m glad I didn’t take the day off because I recognize that I have an opportunity to spark change in America. All of us have […]. The post Dear Corporate America: Acknowledge, listen and take action appeared first on Agility PR Solutions.
Steve Barrett on PR
JUNE 5, 2020
Brands and corporations have a responsibility to fill the leadership vacuum and use their scale to effect real change in American society and end racial injustice.
Cision
JUNE 2, 2020
Times Radio announces launch date & more presenters; Rachel Platt made Commissioner on BBC Daytime & Early Peak Commissioning Team; Grace Howarth now Market Reports Editor for Property Week.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Buzzstream
JUNE 3, 2020
In the next month, we’ve got some major changes coming to BuzzStream that are going to seriously improve the product. After numerous iterations, user studies, and feedback from teams using it hands-on, I can safely say this is one of the biggest updates to the product we’ve ever made. . Of course, change means…change. The product will have a new look, and in many cases a brand new feel.
Agility PR Solutions
JUNE 3, 2020
Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something which is now rapidly changing. Within just about a week, the world has changed […].
Awario
JUNE 4, 2020
If you care about your online presence, you need a Google Alert alternative. This is a list of such tools.
Cision
JUNE 2, 2020
Karen Weintraub joins USA Today, McClatchy elevates Stephanie Pedersen, and more.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
JUNE 3, 2020
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last year, I’ve taken to publishing PR Tech Sum on the first Tuesday of every month. Out of respect, yesterday, I did not publish.
Agility PR Solutions
JUNE 2, 2020
LinkedIn has always been looked at as a job search or recruiting tool. In reality, it’s a lot more than that. With 310 million monthly active users, you will be surprised to know that this platform offers ample potential to connect with media members, build a strong network and strengthen brand reputation. As the line between […]. The post 5 ways to leverage LinkedIn and boost your PR strategy appeared first on Agility PR Solutions.
Stephen Waddington
JUNE 5, 2020
Skills, bias and transparency are critical issues for AI in PR. By Eleonora Terzi. If your first contact with the world of robots and artificial intelligence (AI) was through movies, you’re not alone. My introduction to AI was the 2014 movie Ex Machina. A programmer is invited to perform the Turing Test on Ava, a humanoid robot who seems capable of sensitivity and thoughtfulness.
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