Business Wire

NOVEMBER 18, 2019

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time. However, in hundreds of organizations, public relations is still not part of an integrated communications team and considered an afterthought.

Branding 150

Branding Brand Publicity Communications 150

Agility PR Solutions

NOVEMBER 21, 2019

Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business grows, its public image will become ever more important. A business whose brand […].

Small Business 149

Small Business Branding Brand Publicity 149

Muck Rack

NOVEMBER 19, 2019

4 ways math-phobic PR pros can deliver actionable data insights

Data 117

Data 117

Cision

NOVEMBER 21, 2019

With the right newsletter, a publication can build a loyal reader base, increase engagement, and boost traffic to its website.

Publicity 243

Publicity Blogging Media 243

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.

Storytelling 83

Storytelling Branding Brand Customer Service 83

Buzzstream

NOVEMBER 21, 2019

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of topics and types of content but in the literal words they use.

Writing 59

Writing Travel Pitching Study 59

Ronn Torossian

NOVEMBER 18, 2019

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on.

Marketing 276

Marketing Company Strategy Branding 276

Cision

NOVEMBER 20, 2019

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.

Report 180

Report Survey Marketing 180

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch. By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 billion that year to exactly zero in 2018.

Policies 149

Policies Newspapers Corporate Examples 149

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR for Anyone

NOVEMBER 22, 2019

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Today I want to talk about when the best time to post on Twitter is. Media, social media, is a big part of the whole media picture so I want to make sure that when you are posting on social media you’re […].

Twitter 130

Twitter Social Media Media 130

Ronn Torossian

NOVEMBER 21, 2019

When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, the assassinations of JFK, MLK, and RFK, and the civil rights movement. In addition to […]. The post Life In The Fast Lane appeared first on.

Agency 150

Agency Branding Brand Strategy 150

Agility PR Solutions

NOVEMBER 21, 2019

Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular. But way too many PR agencies fail to notice the change, which is […]. The post 7 steps to a modern PR plan that works with marketing strategy appeared first on Agility PR Solutions.

Strategy 138

Strategy Marketing Content Marketing Writing 138

Steve Barrett on PR

NOVEMBER 22, 2019

This holiday season, PRWeek is on a quest to find out which are the best U.S. bars for PR professionals and who's having the most fun at their local.

Local 149

Local 149

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prowly

NOVEMBER 19, 2019

"The appointment of a Pole is proof of the fact that we’re not a second-rate market, but a mainstream one. This can be seen in our presence in international competitions where we win a large number of awards every year" - says Grzegorz Szczepanski, Vice- President od ICCO. The post Vice-President of ICCO: Let’s talk about PR more ambitiously [INTERVIEW] appeared first on Prowly Magazine.

Interviews 132

Interviews International Internal Marketing 132

Cision

NOVEMBER 21, 2019

FT journalist Harriet Agnew has returned to London, Suzannah Ramsdale is promoted at the Evening Standard, and Katy Docherty is now Features Writer at The Sun.

Media 120

Media Blogging 120

NewsWhip

NOVEMBER 20, 2019

Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. . A reminder on methodology, we use our API to gather these rankings, which you can read about on our developer hub.

Facebook 131

Facebook Viral Web Analysis 131

PRSay

NOVEMBER 20, 2019

There’s a common strategy that stands out among the great media relations pros I’ve observed. They all do this one thing. And most of the people who are struggling to pitch — don’t do it. She’s Michaela Kron, senior PR manager at Duolingo. She joined my Inner Circle program in 2015 to accelerate her PR growth. And recently she gave back by sharing how she’s applied all she’s learned with tremendous success.

Media 125

Media Pitching Media Relations Resources 125

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

NOVEMBER 20, 2019

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The fall was a result […]. The post When is crisis a four-letter word?

Crisis 125

Crisis Apparel Sports Crisis Communications 125

Stephen Waddington

NOVEMBER 20, 2019

The Conservative Party changed its Twitter account to @FactCheckUK during the ITV Leaders Debate. It’s plainly wrong. I was out for dinner with the Metia management team last night when my phone lit up. The Conservative Party switched the name and logo on its Twitter account to @FactCheckUK. It coincided with the televised Leader’s debate on ITV between Jeremy Corbyn and Boris Johnson.

Social Media 122

Social Media Government Television Media 122

Cision

NOVEMBER 18, 2019

Jess Testa joins The Times to cover fashion, Jennifer Ortakales promoted at Business Insider, and more.

Fashion 120

Fashion Report Media Blogging 120

Culpwrit

NOVEMBER 22, 2019

By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career. Truth be told, though, nothing will test the essential skills of PR professionals like a full-blown PR crisis — […]. The post Crisis Communications Guide for Young PR Pros appeared first on culpwrit.

Crisis Communications 111

Crisis Communications Crisis Communications Industry 111

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 17, 2019

You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in. Social listening is taking the data you’ve gathered from social media monitoring, analyzing it, and utilizing information gained to better […].

Social Media 124

Social Media Data Trends Media 124

Prakkypedia

NOVEMBER 19, 2019

Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready? Here’s a short list of Christmas tactics you might want to roll out like a sleigh: Find a charity for your organisation to support this Christmas season (which may be in addition to charities you already support). Summarise your company’s year in an infographic which can be used: during staff meetings to thank everyone for their contribution. on your corporate website and social m

Infographics 102

Infographics Corporate Instagram LinkedIn 102

Cision

NOVEMBER 20, 2019

Adam B. Vary to join Variety, Maria Douglas Reeve, Mark Lorando join Houston Chronicle, and more.

Report 120

Report Media Blogging 120

Stephen Waddington

NOVEMBER 22, 2019

Another day another example of blatantly fake political campaign content. The election campaign is widening the gulf between political campaigning and the norms of organisational communication. The Labour Party published its manifesto yesterday. Just before the launch the Conservative Party published a fake website version. The faux manifesto cites Labour policy as having no plan for Brexit, higher taxes and pushing for two more referendums.

Ethics 92

Ethics Government Policies Twitter 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 21, 2019

New research from comms giant FINN Partners offers a comprehensive analysis of the factors that inform B2B product procurement personnel, providing deep insights into the factors influencing business-to-business purchase decisions, based on a survey of nearly 800 business professionals in key U.S., European, and APAC markets. “There are more than 40,000 distinct paths based on […].

B2B 94

B2B Report Analysis Survey 94

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

Cision

NOVEMBER 22, 2019

Chris Wellisz joins The Journal, Sam Brock hired by NBC News, and more.

Journalism 137

Journalism Media Blogging 137