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In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time. However, in hundreds of organizations, public relations is still not part of an integrated communications team and considered an afterthought.
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business grows, its public image will become ever more important. A business whose brand […].
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.
Guest Post by Aimee Laurence. Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. While it does serve to create sales and interest, it can also craft a relationship between the customer and your business, making them see your business as a reliable and helpful source of information, increasing the likelihood of loyal customers and repe
Guest Post by Aimee Laurence. Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. While it does serve to create sales and interest, it can also craft a relationship between the customer and your business, making them see your business as a reliable and helpful source of information, increasing the likelihood of loyal customers and repe
Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of topics and types of content but in the literal words they use.
It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?” The answer is simple … to help business professionals understand the major components that build trust in communication and to move from connections and simple transac
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch. By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 billion that year to exactly zero in 2018.
When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, the assassinations of JFK, MLK, and RFK, and the civil rights movement. In addition to […]. The post Life In The Fast Lane appeared first on.
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular. But way too many PR agencies fail to notice the change, which is […]. The post 7 steps to a modern PR plan that works with marketing strategy appeared first on Agility PR Solutions.
"The appointment of a Pole is proof of the fact that we’re not a second-rate market, but a mainstream one. This can be seen in our presence in international competitions where we win a large number of awards every year" - says Grzegorz Szczepanski, Vice- President od ICCO. The post Vice-President of ICCO: Let’s talk about PR more ambitiously [INTERVIEW] appeared first on Prowly Magazine.
Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. . A reminder on methodology, we use our API to gather these rankings, which you can read about on our developer hub.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Today I want to talk about when the best time to post on Twitter is. Media, social media, is a big part of the whole media picture so I want to make sure that when you are posting on social media you’re […].
I issued a news release today. Usually, I’d be doing that for a client. But this time it was about me. An announcement. I’ll let you read it, then at the bottom of this post, I’ll share how it happened. Here goes (for those not au fait with press releases, they have a kinda manufactured language aping journalese). The News. PRESS RELEASE: FOR IMMEDIATE USE.
Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The fall was a result […]. The post When is crisis a four-letter word?
There’s a common strategy that stands out among the great media relations pros I’ve observed. They all do this one thing. And most of the people who are struggling to pitch — don’t do it. She’s Michaela Kron, senior PR manager at Duolingo. She joined my Inner Circle program in 2015 to accelerate her PR growth. And recently she gave back by sharing how she’s applied all she’s learned with tremendous success.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
FT journalist Harriet Agnew has returned to London, Suzannah Ramsdale is promoted at the Evening Standard, and Katy Docherty is now Features Writer at The Sun.
By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career. Truth be told, though, nothing will test the essential skills of PR professionals like a full-blown PR crisis — […]. The post Crisis Communications Guide for Young PR Pros appeared first on culpwrit.
You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in. Social listening is taking the data you’ve gathered from social media monitoring, analyzing it, and utilizing information gained to better […].
Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready? Here’s a short list of Christmas tactics you might want to roll out like a sleigh: Find a charity for your organisation to support this Christmas season (which may be in addition to charities you already support). Summarise your company’s year in an infographic which can be used: during staff meetings to thank everyone for their contribution. on your corporate website and social m
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Professor Anne Gregory has led a CIPR AIinPR project over the last 12 months to review the impact of AI on professional occupations including PR. Kerry Sheehan is the panel’s new leader. The CIPR’s #AIinPR panel has published a literature repository following an intensive 12-month review of nearly 200 global publications on AI and its impact on the professions.
The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies. Collaborating with an influencer who has a fan base of loyal followers relevant to a product has proven to […]. The post 5 inspiring cases of successful influencer marketing campaigns appeared first on Agility PR Solutions.
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