Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and direct-to-consumer sales has opened up new avenues for small beauty brands to gain visibility and connect with their target audience. […] The post The beauty of PR: How small brands in the beauty industry can shine in a crowded market appeared

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Industry Branding Brand Marketing 108

Notified

NOVEMBER 25, 2024

Headlines are the most critical part of any press release. They need to grab attention, provide clarity and appeal to your target audience.

Writing 103

Writing How To Publicity 103

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. However, they also offer unique opportunities for growth, innovation, and resilience. Effective public relations plays a crucial role in helping organizations navigate these challenging times and emerge stronger.

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Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Industry surveys tell the story of the wholesale adoption of AI. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ).

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

NOVEMBER 25, 2024

Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting possibilities that streamline tasks, improve engagement, and strengthen brand identity.

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Content Marketing Publicity Marketing Technology 103

Remote PR Jobs

NOVEMBER 26, 2024

How to deal with a Public Rela tions crisis? With a Crisis Communication Plan. No one wants to face a PR crisis, but they happen—even to the most prepared brands. The good news? You can use an effective Crisis Communication Plan to navigate it. This guide will walk you through how to prepare for a crisis , manage one effectively, and come out stronger on the other side.

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PR for Anyone

NOVEMBER 26, 2024

Dr. Malika Woods is a board-certified OB-GYN, obesity specialist, and a functional and integrative medicine physician dedicated to empowering women to optimize their health and well-being, especially as they age. With a focus on root-cause medicine, Dr. Woods works to help her patients transform their health by addressing issues such as hormonal imbalances, inflammation, and chronic health concerns through personalized and holistic care.

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Energy Instagram YouTube LinkedIn 147

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.” Businesses shifted from a philosophy of “growth at all costs” in years prior, to one of “ profitable growth ” this year.

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Agility PR Solutions

NOVEMBER 24, 2024

Have you ever had that awful feeling when your company’s good name was at risk? Like when a tweet backfires big time or news outlets can’t stop talking about you pulling a product off the shelves? Well, PR crises used to be slower burns. But not anymore! Because of social media, things are moving at […] The post 10 ways to leverage AI for crisis management in public relations appeared first on Agility PR Solutions.

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Crisis Management Crisis Publicity Social Media 108

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. If you’ve spent your college years building a well-rounded experience and crafting a standout portfolio, then now’s the time to elevate your networking and job search strategies. Here are some essential tips to help you make the most of your search: Start early.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

5W PR

NOVEMBER 29, 2024

In today’s competitive travel landscape, budget airlines have carved out a significant niche by offering affordable fares. However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

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Airlines Marketing Travel Policies 78

OnePitch

NOVEMBER 26, 2024

When pitching to journalists, understanding their preferences is key to getting your story noticed. On our "Coffee with a Journalist" podcast, we recently had the chance to chat about all media relations with two distinguished journalists to understand how best to approach them with story ideas. Here’s what we learned from Alan Neuhauser, a Climate Deals Reporter at Axios Pro, and Alex Sherman, a Media Reporter at CNBC.

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Pitching Report Media Relations Media 89

Agility PR Solutions

NOVEMBER 25, 2024

Public relations is all about engaging with the public, media, and other key stakeholders. It aims to boost your brand reputation, promote customer engagement, and achieve overall business success. But in today’s digital landscape, nothing beats working with social media influencers. These influencers have the power to put your brand in the spotlight.

How To 103

How To Reputation Social Media Branding 103

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

HMA Public Relations

NOVEMBER 25, 2024

Meet Lauren Wong, the digital editor for CITYSunTimes, in this week’s #MediaMonday! Lauren shares her journey into journalism, her love for uncovering unique local stories, the pitches she is looking for and much more in this post.

Journalism 82

Journalism Local Pitching Meeting 82

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. The delicate balance between promoting products while ensuring public health and safety has led to stringent guidelines and restrictions. Alcohol advertising presents a unique set of challenges and opportunities. By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audie

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Advertising Advertising Guidelines Television 78

Axia PR

NOVEMBER 24, 2024

When it comes to media relations, what defines success? For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.

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Media Relations Measurement Media Publicity 71

Agility PR Solutions

NOVEMBER 24, 2024

Expanding your business introduces a range of challenges that can be as stimulating as they are demanding. A well-crafted strategic approach is essential to navigate these complexities and drive sustained success. By honing in on critical areas of your operation, you empower your business to effectively manage rapid growth phases. Courtesy of Andrew Dolby, here […] The post Fast-tracking success: Tips for handling sudden growth in your business appeared first on Agility PR Solutions.

Brand 103

Brand Branding Publicity 103

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Mark My Words

NOVEMBER 27, 2024

The Express One recent study reported companies employing inclusive advertising enjoy an uplift in figures of 16% over the long term. It’s too early to know if Jaguar’s disastrous rebrand will impact sales of future Jags. Its new car will be released to the public early next month. Whether it makes Christmas wish lists is another matter. Veteran PR expert Mark Borkowski is one of those urging restraint.

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Branding Brand Advertising Advertising 60

5W PR

NOVEMBER 28, 2024

Influencer marketing has become a potent tool for brands to reach and engage target audiences. However, to truly harness the potential of influencer collaborations, strategic alignment with public relations is crucial. By integrating PR with influencer marketing, brands can elevate their campaigns, bolster their reputation, and achieve significant results.

Publicity 78

Publicity Reputation Measurement Analysis 78

Axia PR

NOVEMBER 26, 2024

In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!

Pitching 77

Pitching Media 77

Agility PR Solutions

NOVEMBER 25, 2024

Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust. Both PR and content marketing share the end goal of raising […] The post 8 steps to automating your content marketing workflow appeared first on Agility PR Solutions.

Content Marketing 92

Content Marketing Marketing Branding Brand 92

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Mark My Words

NOVEMBER 27, 2024

Hello Magazine As one of the most famous families on the planet, many might have expected Victoria and David Beckham’s four children to be thrown into the chaos of Hollywood and perhaps dealt with some hiccups along the way. Instead, Brooklyn, 25, Romeo, 22, Cruz, 19, and 13-year-old Harper have grown into respectable young people with their own ambitions and personalities.

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5W PR

NOVEMBER 28, 2024

In today’s digital age, Twitch and YouTube have emerged as dominant platforms for gaming communities worldwide. These platforms offer unparalleled opportunities to connect with potential players, generate excitement, and drive successful video game launches. Livestreams Demonstrate the game’s unique features, mechanics, and gameplay styles in real time.

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YouTube Video Guidelines How To 78

Steve Barrett on PR

NOVEMBER 25, 2024

The special Health Issue of PRWeek focused on the individuals steering America into the unknown.

Blogging 78

Blogging 78

Agility PR Solutions

NOVEMBER 24, 2024

There were many takeaways from the 2024 presidential election that can be used by account execs on non-political accounts. And I have detailed more than a few of them on this site over the past few months. But if there is one that stands out, it is the importance of message points. It’s true that […] The post A final thought about the election: How the use of message points played a major role in the outcome appeared first on Agility PR Solutions.

Publicity 92

Publicity 92

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Prowly

NOVEMBER 29, 2024

Branding 104

Branding Brand 104

5W PR

NOVEMBER 27, 2024

In today’s competitive landscape, casinos are no longer merely gaming establishments. They’re evolving into immersive destinations, offering a wide array of experiences beyond the slot machines and card tables. To attract and retain visitors, casinos must position themselves as compelling destinations. Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP.

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How To Marketing Hotels Local 78

PR Fuel

NOVEMBER 23, 2024

According to MTC, almost all marketers of strategic communicators already use generative AI to create press releases. These messages are rarely as exciting as they could be with a human touch, so it is a better time than ever to stand out. With that in mind, how do you get a press release on PR Newswire or simi… Read more The post How to Get a Press Release On PR Newswire appeared first on eReleases.

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