Sword and the Script
JULY 23, 2024
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. There are all sorts of reasons why this is true, many of which haven’t changed , but they do seem to be accelerating.
Agility PR Solutions
JULY 21, 2024
As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While there’s still value in utilizing wire services for announcements, their purpose and […] The post ‘Should I issue a press release?
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PRSay
JULY 23, 2024
For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.
ImPRessions - Crenshaw Communications
JULY 23, 2024
In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Inbound PR
JULY 23, 2024
The Software as a Service (SaaS) industry has been growing exponentially, driven by the increasing demand for cloud-based solutions and the shift towards digital transformation across industries. I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
OnePitch
JULY 23, 2024
Welcome to another installment of the show! Our guest on today’s episode is Samantha "Sam" Cole , journalist and co-founder at 404 Media, an independent outlet "exploring the ways technology is shaping–and is shaped by–our world" founded in August 2023 by veteran tech writers.
Stern + Associates
JULY 24, 2024
B2B marketing can feel like selling the invisible sometimes, so an integrated strategy is essential for creating a tangible and seamless buyer journey and driving business growth. Integrated B2B marketing ensures that all channels and tactics work together harmoniously, delivering a consistent message and maximizing the impact of your efforts. Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them. 1.
Agility PR Solutions
JULY 22, 2024
Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is. In this article, we will teach you a tested way to create a strategy to mold a positive brand image. We will also share effective tactics you can put into action. By the end, you will be ready […] The post Brand reputation management strategy: A complete guide with examples appeared first on Agility PR Solutions.
Axia PR
JULY 23, 2024
Insights on the world of AI and human-centric ways to utilize it for business strategies. Tune in to learn more!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
HMA Public Relations
JULY 25, 2024
Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.
OnePitch
JULY 25, 2024
Investigative reporting is all about sussing out a particular topic of interest, which can be anything including crimes, injustice, business malpractice, and more. However, there isn’t a lot of specific information out there for PRos looking to pitch an idea or story to an investigative reporter. This is why we sat down with a veteran Colorado-based investigative reporter to give us some of his top tips for getting the eye and ear of an investigative reporter.
Agility PR Solutions
JULY 21, 2024
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating misinformation via AI-generated content. Nevertheless, new research from business services firm Capterra suggests that social media content production will increasingly […] The post AI-generated content in the news: New research
Notified
JULY 24, 2024
“ GlobeNewswire is hands down the best press release distribution partner. It is my favorite for ranking press releases and is very good for SEO-based copy. I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Bianchi Biz Blog
JULY 22, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Buzzstream
JULY 24, 2024
I didn’t actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you’ll see, it’s on a bit of hiatus.) Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone?
Agility PR Solutions
JULY 25, 2024
AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage where big changes, both infrastructural and regulatory, […] The post With oversight around the corner, US leaders speak out on AI’s impact on business, job displacement and impending regulation sentiments appeared first on Ag
Notified
JULY 23, 2024
What if you could: Effortlessly adjust press release timing based on breaking news or market shifts? Incorporate multimedia content such eye-catching visuals and engaging videos? Navigate regulatory compliance with confidence, ensuring your message is clear and accurate? It’s all possible with GlobeNewswire by Notified.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Bianchi Biz Blog
JULY 25, 2024
Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Below are 5 quick tips to help you have the best experience possible.
HMA Public Relations
JULY 22, 2024
It's #MediaMonday, and Ralph Amsden of Sports360AZ is here to share more about his role in telling the stories of Arizona’s athletes' triumphs and trials. Ralph talks about his background in media, favorite sports, local spots, and more in this feature. Check it out!
Agility PR Solutions
JULY 24, 2024
Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal of actually making a difference—most executives say they are making progress in their eco-initiatives.
Reputation Us
JULY 26, 2024
Imagine waking up one morning and finding you can’t access your money. This nightmare became a reality for half a million members of Patelco Credit Union on June 29, when the Dublin, CA-based credit union—one of the largest in the Bay Area and the country—was hit by a crippling ransomware attack. For more than two weeks, members were left without electronic access to their funds and online transaction capabilities, including direct deposits.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
JULY 25, 2024
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
Culpwrit
JULY 22, 2024
Great mentors aren’t limited to senior members of the profession as is being proven every day by University of Nebraska at Omaha senior Dakota Earlywine, recipient of this year’s “Culpwrit” PRSSA scholarship for mentorship. A communications and media studies major, Dakota serves as a peer tutor at his university’s speech center and a student… Continue reading Student Mentor Dakota Earlywine Wins 2024 ‘Culpwrit’ Scholarship The post Student Mentor D
Agility PR Solutions
JULY 23, 2024
In the ever-evolving world of business and law, handling a crisis can feel like trying to navigate a stormy sea with a paddle. But what if we could turn to an unlikely source for guidance? Enter Ted Lasso, the lovable, optimistic coach from the hit TV series. Ted’s unique approach to leadership and crisis management […] The post Navigating crisis communications like a pro: 5 lessons from Ted Lasso appeared first on Agility PR Solutions.
PReview: A Blog by NewsVoir
JULY 21, 2024
In the digital age, press releases have significantly transformed to adapt to the ever-changing media landscape. Their value has only amplified in today’s information-driven era. The advent of social media and online news platforms has propelled press releases to the forefront, serving as a concise and trustworthy conduit of information directly from organizations or individuals. […] The post The Ultimate Guide to Crafting an Effective Press Release: Top 10 Do’s and Don’ts appeared f
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Hoyt Organization
JULY 22, 2024
Organizations used to rely on a designated spokesman when interacting with the media. But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations. C-suite executives are the public face of their organizations as leaders.
Reputation Us
JULY 26, 2024
Imagine waking up one morning and finding you cant access your money. This nightmare became a reality for half a million members of Patelco Credit Union on June 29, when the Dublin, CA-based credit unionone of the largest in the Bay Area and the countrywas hit by a crippling ransomware attack. For more than two weeks, members were left without electronic access to their funds and online transaction capabilities, including direct deposits.
Agility PR Solutions
JULY 23, 2024
In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new survey research from CPG advertising effectiveness firm NCSolutions (NCS) suggests that the impact of influencers has gone next-level—nearly half […] The post New research suggests nearly half of Americans, including two-thirds of Gen Z, have pur
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