PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. Despite growing divisions in the United States and worldwide, there is broad agreement on the harmful impact of misinformation and disinformation, posing a significant challenge for both the communications profession and society at large.

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Trends Communications Ethics Corporate 155

Garrett Public Relations

AUGUST 16, 2024

Something has struck me as I’ve been talking to prospective clients recently. It seems as though a fair number of companies are relying on social media to get the word out about their news. As we discuss adding PR to their efforts, I’m surprised to learn that they’ve been using social media as […] The post Why Social Media Isn’t a Substitute for a PR Program appeared first on Garrett Public Relations.

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Social Media Media Company Publicity 140

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough reason to try. In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness.

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Creativity B2B Examples Marketing 99

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.

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LinkedIn Examples Branding Brand 95

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

AUGUST 13, 2024

In today’s fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company’s public perception and communicating with its audience on a deeper level.

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Publicity Crisis Management Crisis Reputation 125

Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. One of the first steps in landing these coveted spots is developing a compelling speaker package. A well-crafted speaker package not only showcases a speaker’s expertise but also demonstrates their presence and the value they deliver to audiences.

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Notified

AUGUST 14, 2024

Misinformation has become more prevalent thanks to the increase in AI-generated content. This poses new challenges for public relations professionals and makes true influence harder to achieve. Is this a PR nightmare? Or a manageable hurdle?

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Publicity Report Trends Communications 111

Agility PR Solutions

AUGUST 13, 2024

Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents both unique challenges and opportunities. Many recent PR approaches have been adjusted […] The post PR for Gen Z: 7 things brands should consider when targeting young audiences appeared first on Agility PR Solutions.

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Bianchi Biz Blog

AUGUST 15, 2024

After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … a

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Automotive Mobile Interviews Resources 101

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key to differentiation and driving value.

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Communications Leadership Conference Social Media 117

Notified

AUGUST 15, 2024

Feeling overwhelmed by the fast-paced world of communications? In our new video series, Notified’s Allen Murphy gets real about the challenges facing today’s corporate storytellers.

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Storytelling Corporate Video Communications 104

Agility PR Solutions

AUGUST 13, 2024

AI needs oversight—almost all tech and data execs have said as much—and new research from data intelligence firm Collibra affirms this, finding that virtually all respondents (99 percent) cite threats necessitating AI regulation in the US. However, the survey data also reveals that many decision makers, regardless of organization, express skepticism in the U.S. government’s […] The post New research affirms the need for AI regulation in the US—but also reveals a notable lack of trust

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Government Survey Data Trends 120

Wadds Inc.

AUGUST 14, 2024

Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn. Economic data is difficult to find to help understand the health of the corporate communications and public relations market. This year we've been experimenting to see if we can model the market using job ads at the largest agencies in the UK as a proxy.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. These tools are revolutionizing the industry, offering capabilities that can transform our workflows, enhance personalization and free up time for strategic initiatives.

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Tools Marketing Creativity Analysis 92

The Hoyt Organization

AUGUST 15, 2024

Technology is evolving at an increasingly rapid pace. AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. There are many useful ways that we can leverage AI in our daily lives and apply the benefits to the PR industry, the concern is the sharp increase in the spread of misinformation and disinformation, which has the potential to do harm to business reputation

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Agility PR Solutions

AUGUST 12, 2024

Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can’t engage with everything they see. The sheer volume of information has led to a significant decline in human attention spans, which have dropped […] The post Navigating media saturation: 7 innovative PR strategies for cutting through the noise appeared first on Agility PR Solutions.

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Strategy Media Consumer Branding 113

Wadds Inc.

AUGUST 13, 2024

One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity. Progress for black practitioners working in communications and public relations in the UK has been limited since 2020 according to a report published by the UK Black Comms Network. The third longitudinal report - One Step Forward Two Black - tells the story of cultural issues, discrimination and barriers to progression.

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Publicity Ethics Training Corporate 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

NewsWhip

AUGUST 14, 2024

Anyone who has ventured onto Reddit, whether casually browsing or diving deep into popular subreddits like r/science (33M members) or r/AskReddit (48M members), knows it can be a source of endless possibilities. Reddit has over 91 million daily active uniques and more than 100,000 communities where people can dive into anything through experiences built around their interests, hobbies, and passions.

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Reddit Community Analysis Resources 88

PRSay

AUGUST 14, 2024

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

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Agriculture Technology Trends Journalism 88

Agility PR Solutions

AUGUST 15, 2024

The tide is turning on consumers’ brand-purpose demands—taking political and societal stances, which was stressed as a key strategic positioning tactic for brands as recently as a year ago, has fallen out of favor with most Americans as the presidential election season kicks into gear. According to a survey conducted last year, only 41 percent […] The post Standing out amid election noise: Comms expert offers ‘Anti-PR’ insights for handling the media frenzy as November approaches appeared

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Survey Media Consumer Branding 109

OnePitch

AUGUST 15, 2024

When it comes to pitching product reviews, we totally understand that standing out in a crowded inbox can be challenging. To help you craft pitches that grab attention and increase your chances of getting coverage, we’re sharing 5 tips you need to know for pitching reviews, drawing in expert insight from recent podcast guest Nathan Burrow , senior deals editor at Wirecutter (the product reviews and recommendations arm of The New York Times).

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Pitching 87

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. 1. Set a mission, goals, and KPIs You wouldn’t cross the Atlantic Ocean without navigation equipment.

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Content Marketing Strategy How To Marketing 65

Culpwrit

AUGUST 13, 2024

At a PRSSA event last spring, I met several students who were planning to attend this year’s international conference in Anaheim. When I asked if they were all juniors and seniors, most nodded yes while one said she was a freshman. I asked how she got so involved that she was already on the… Continue reading College Bound? Get Involved The post College Bound?

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Agility PR Solutions

AUGUST 15, 2024

YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years. These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win their attention. To leverage this popularity, you […] The post 9 of the best YouTube tools for marketers and brands appeared first on Agility PR Solutions.

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Institute for Public Relations

AUGUST 14, 2024

With all the coverage of presidential politics, it is easy to overlook the recent major U.S. Supreme Court cases. These cases rule on issues ranging from the level of power held by agencies to the role the government can play in combatting disinformation.

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Publicity Government Agency Public Affairs 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

AUGUST 15, 2024

CrowdTangle has officially shut down, but having access to reliable data across the web and social media is still crucial in today’s fractured media landscape. The loss of the tool has meant that journalists, researchers, businesses, and more will need to find a replacement for their social media monitoring. There are other platforms out there that will help you continue the work you’ve been doing, and take your monitoring game to the next level.

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Analytics Reddit Analysis Social Media 78

Steve Barrett on PR

AUGUST 15, 2024

The deal encompasses many enduring and iconic brands and will keep agencies on alert as the deal moves toward its conclusion in the first half of 2025.

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Agency Branding Brand Blogging 78

Agility PR Solutions

AUGUST 14, 2024

Sometimes business can feel like the metaphor of the duck—all the appearance of calm and collected until you take a peek under the water and see those feet paddling like crazy. To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world of competitive intelligence and uncovering how to do […] The post Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis appeared first on Agility PR Solutions.

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