Agility PR Solutions
MARCH 3, 2019
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].
ImPRessions - Crenshaw Communications
MARCH 5, 2019
An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect.
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Communications Conversations
MARCH 8, 2019
One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time. You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog.
Deirdre Breakenridge
MARCH 5, 2019
Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? In this month’s #PRStudChat, featuring Spin Sucks CMO and social media Professor Martin Waxman ( @MartinWaxman ), we examine the current PR and communications curriculum, ask what’s relevant, what’s a bit outdated, and what needs to be added to or changed.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
MARCH 6, 2019
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 6, 2019
Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster. The sooner and more proactively you can […]. The post 4 proven tips for recovering from a PR disaster appeared first on Agility PR Solutions.
Steve Barrett on PR
MARCH 8, 2019
International Women's Day provides an excellent opportunity to pay tribute to the amazing female communicators who lead the way in the PR business.
The Resolution Blog
MARCH 8, 2019
Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also helped get bigger budgets signed off. Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurat
PRSay
MARCH 7, 2019
This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You did it! You convinced your executive team to purchase an app and go mobile with communications. Go ahead; pop the bubbly and celebrate — you deserve it. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
MARCH 3, 2019
Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions. “In 2019, brands will continue to need both the macro picture and a robust personal economics […].
NewsWhip
MARCH 6, 2019
[…]. The post Five things we learned about crisis management at the PR News 2019 Crisis Summit appeared first on NewsWhip.
Mindful Marketing
MARCH 8, 2019
by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Now one company has developed a hi-tech version of a tool blind folks have used forever—the cane.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MARCH 4, 2019
B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts. The survey, commissioned by WHM in September […].
Steve Barrett on PR
MARCH 4, 2019
As Text100 and Bite re-form as Archetype, former staffers have been reminiscing about the fundamental role the two tech firms played in their careers.
Reputation Us
MARCH 4, 2019
Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus.
Communications Conversations
MARCH 5, 2019
If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they didn’t understand how to “manage up.” Heck, I’ve been one of those people in the past!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MARCH 4, 2019
Believe it or not, American consumers are in search of a new commercial holiday—one that unlike Valentine’s Day, Mother’s Day, and Father’s Day lets them celebrate and reward themselves. The only problem is, so far, retailers have failed to create one for them. New research from management consulting firm A.T. Kearney examines U.S. consumers’ attitudes toward […].
Inbound PR
MARCH 5, 2019
This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years. Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.
5W PR
MARCH 8, 2019
By Angie Castro, Account Supervisor Beauty & Wellness. The AAD annual meeting is the largest dermatology meeting in the world. This year’s event brought in over 19,000 guests packed in with 5 days’ worth of activities for attendees, including technical exhibitions, demonstrations, scientific sessions, and lectures. Here, 5W shares our top 5 beauty and wellness trends seen on the floor: The Year of the Body!
Critical Mention
MARCH 5, 2019
Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MARCH 4, 2019
This new survey of young adults 18-to-29 years old from payments platformSwift Prepaid Solutions found that as Generation Z and young millennials exhibit much greater price sensitivity and much lower brand loyalty than prior generations—there is a challenge for name brands looking to grow loyalty with this group. “Brands are at a crossroad with the […].
Muck Rack
MARCH 4, 2019
3 key takeaways from the PR News Crisis Management Summit
5W PR
MARCH 4, 2019
There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. However, even if you have solid reason, bidding adieu can be difficult. To make the process easier, here are some insights into the best way to handle internal and external communications in such circumstances: Plan ahead.
Stephen Waddington
MARCH 3, 2019
Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Sarah and I spent the weekend in a yurt in Tarset, Northumberland. We headed north on Friday with big ambitions and a long to-do list. We spent Friday night in a cracking pub and Saturday walking the border fells. In the event we managed to order the booze for our upcoming wedding and not a lot else.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MARCH 5, 2019
As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the executive’s or physician’s voice and learning about their goals […]. The post Five tips for working with your PR writer appeared first on Agility PR Solutions.
Muck Rack
MARCH 6, 2019
How legal and PR can work more effectively together
Buzzstream
MARCH 6, 2019
We’re extremely excited to announce the completion of a new Dashboard and Inbox in BuzzStream. The Dashboard gives you a single place to act on all of your emails and tasks, across all of your team’s projects and email accounts. Dashboard Inbox. The dashboard inbox is the biggest change that you’ll encounter and the first thing you’ll see when you visit the dashboard.
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