Onclusive
MARCH 11, 2020
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus” is its new name, COVID-19. Words spread a lot like diseases — most of them never make it into the general lexicon. Few make it out of a group of people, much less achieve even colloquial or dialect status.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for thei
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Ronn Torossian
MARCH 9, 2020
In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market. Sometimes it’s the brand’s fault, but on other occasions, such allegations may […].
HMA Public Relations
MARCH 13, 2020
Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? appeared first on HMA Public Relations.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MARCH 11, 2020
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
Onclusive
MARCH 11, 2020
In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test”
Business Wire
MARCH 12, 2020
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands.
Deirdre Breakenridge
MARCH 13, 2020
We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
MARCH 10, 2020
What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.
Ronn Torossian
MARCH 12, 2020
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task. In fact, speaking engagements are an excellent way to grow a […]. The post What are the Best Ways to Obtain Speaking Engagements appeared first on.
Business Wire
MARCH 13, 2020
In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain.
Deirdre Breakenridge
MARCH 9, 2020
Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry? In this #PRStudChat session, guest Jennie Donohue ( @jenniedonohue ), senior lecturer and director of the PR curriculum at the University of Massachusetts Amherst, will be joined by @UMassJournalism students to offer tips and insights to kick start your PR career and prepare for your future now.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stuart Bruce
MARCH 9, 2020
Working from home is what I do when I’m not travelling all around the world to provide consultancy and training to help in-house PR teams … The post Top 10 tips for working from home appeared first on PR Futurist by Stuart Bruce.
Prowly
MARCH 10, 2020
While customers may be hesitant to trust companies, personalities can still win their affection and respect, driving loyalty and revenue. Take advantage of this by letting a spokesperson or influencer represent what your brand stands for. The question is, which option is right for you? Let’s consider both to help you make your decision. The post What Does the Modern Business Need: A Spokesperson or Influencers?
Onclusive
MARCH 11, 2020
In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test”
Agility PR Solutions
MARCH 8, 2020
T. Garland Stansell, APR, has been elected as PRSA’s new Chair for 2020. A Birmingham native with more than 30 years of experience in communications, Garland is the Chief Communications Officer at Children’s of Alabama. He has a long tenure of leadership at PRSA, serving as Chair-elect in 2019, Treasurer (2018), Secretary (2017) and an […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
MARCH 10, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West.
Cision
MARCH 12, 2020
These common-but-serious blunders can cost you big time. Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand.
Onclusive
MARCH 11, 2020
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus” is its new name, COVID-19. Words spread a lot like diseases — most of them never make it into the general lexicon. Few make it out of a group of people, much less achieve even colloquial or dialect status.
Agility PR Solutions
MARCH 9, 2020
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about. Of course, retailers, business […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
MARCH 12, 2020
With New York named the epicenter of the COVID-19 pandemic, the Crenshaw team, along with so many other local businesses, will follow the lead of our governor and leading health experts. With upgraded remote server access and a positive attitude, we’ve left our Flatiron office to work from home until the social distancing protocol is eased. Luckily, we’ve been able to maintain high client service and productivity standards, and no one needs to commute, so there’s a savings on t
Muck Rack
MARCH 10, 2020
Embracing remote work in a time of crisis
Cision
MARCH 11, 2020
Manny Fernandez has a new position at The Times, Heather Landy promoted at Quartz, and more.
Steve Barrett on PR
MARCH 13, 2020
The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun.
Agility PR Solutions
MARCH 9, 2020
We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more limited and there isn’t the same level of exposure. […]. The post 3 PR trends that help build awareness for niche businesses appeared first on Agility PR Solutions.
Buzzstream
MARCH 12, 2020
We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video. It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. .
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