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How often do you listen—reallylisten—to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises. Social media can sometimes feel the same. The mere […]. The post 3 reasons you should stop, collaborate, and (social) listen appeared first on Agility PR Solutions.
We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a resu
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. The post Is the Influencer Era Over?
Let me set the scene: Over the years I’ve seen many PR agencies launched and spruiked. Some of them stick around to be long-term and successful players, others fold or merge. I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more. I’m regularly amazed by the number of agencies serving the local market, many with their own specialities and niche.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution to understand which content directly impacted the customer journey and key business outcomes, and then evolved their communication strategy based on the best performing messaging, initiatives, publications and reporters.
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘
In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely, flyers can still make a positive difference in your sales results. Preferences Consider the news media. […]. The post Do We Still Need Flyers?
On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.
Automation, it’s everywhere. Everyone’s talking about automating stuff. Marketing emails, sales follow-ups, code deployment, groceries delivery — the increasing speed of life inevitably pushes us to search for new ways to get things done faster. The post The Ultimate PR Automation Toolkit appeared first on Prowly Magazine.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Depending on which study you read, 63% to 75% of the world’s population have mobile phones. That’s a range of 4.7 to 5.6 billion people globally! Either way, it’s a massive number that PR and marketing people can’t ignore. Because of the speed at which digital communication and marketing are moving, there are many challenges […]. The post Can You See Me Now?
Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. […]. The post How to Measure Your Work With Instagram Influencers appeared first on PR Resolution — by CoverageBook.
The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half of the year to see how early promotions have historically started, and to get a better idea of just how bombarded we’ll be in the months to come.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment. The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […].
Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights?—?but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. But how do you know if everything has gone to plan?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely on old customer service practices and expectations. What […]. The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions.
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Like a lot of Americans right now, I’m enthralled with the latest developments of Hurricane Dorian. For me, I’m as interested in how the PR people for emergency management, law enforcement and government communities are going to respond to this one. There are some general edicts that they will all follow, at least the good ones, and here’s what it will be.
For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. It requires a head-first plunge into multiple client accounts and many different tasks. But if you have a thick skin and determination, you can survive the overwhelm, and earn rapid professional growth in a variety of areas.
As the Class of 2019 is about to hit the workplace this fall, new research from theEMPLOYEEapp of 1,000 high school and college graduates reveals what these new employees expect from their employers when it comes to flexible work options, company communications and technology. “This is a very interesting time for employers when it comes […]. The post Workplace PR—what do 2019 graduates expect from employers?
As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. .
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
As an avid newspaper supporter, Scott was disappointed to hear that Starbucks will quit selling hard copies of the New York Times in its stores, among other major publications. Read more about what this means for the future of the newspaper industry. The post Starbucks Cancels Subscriptions appeared first on HMA Public Relations.
When it comes to public relations, the term “media” relates to different channels a brand might use to communicate. Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.
The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that has become global and increasingly digitized. Today, it’s facing yet another revolution, necessitated by a new era of digital transformation […].
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