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The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously. While some fear the new era of media relations, PR professionals today […] The post The changing media landscapeand how this evolution is reinventing PR first appeared on Agility PR Solutions.
The $150 billion supplement industry follows clear seasonal patterns that smart PR professionals can use to their advantage. Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. New Year’s resolutions drive January sales of weight management products. Understanding these predictable cycles allows supplement brands to plan targeted PR campaigns that align perfectly with consumer needs and buying behaviors.
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. But plenty of those newsletters are out there, so I wanted to do something different. The newsletters I really look forward to have actionable advice that I can use every day. Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key to long-term success. A well-crafted strategy doesnt just generate visibility, it builds relationships, fosters loyalty, and […] The post Mastering strategic PR & digital marketing for parenting brands: A comprehensive guid
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments.
Your Annual General Meeting (AGM) is a high-stakes event that brings together shareholders, executives and stakeholders all expecting a seamless experience that meets legal requirements, encourages transparency and builds trust.
Affiliate marketing has long been heralded as a cost-effective and scalable way to increase sales, particularly for small to medium-sized businesses. The concept is straightforward: brands partner with affiliates, who promote their products in exchange for a commission on resulting sales. Done right, affiliate marketing can be a win-win scenario, allowing businesses to leverage the […] The post The pitfalls of affiliate marketing: 6 lessons from failed campaigns in Europe first appeared on
Some industries are as slow as a turtle when it comes to change, but not PR. One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just a part of the job. Thats why weve broken down the five biggest PR trends shaping 2025.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media relations practitioners now have fewer opportunities to place client stories in the mainstream press.
Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. Public relations strategies must balance technical expertise with clear communication while maintaining strict compliance with security protocols. The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives.
Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of monitoring and evaluating social platform discussions about your company, rivals, and the sector is done through social […] The post 8 ways to use social listening for building brand loyalty first appeared on Agility PR Solutions.
Learn how small alcohol brands DogHouse Brewery and Empathy Wines use creative PR tactics, community building and transparency to compete with industry giants and win loyal customers The post The Unsung Heroes of Alcohol PR: How Two Small Brands Are Making Big Waves appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Crises are inevitable 96% of business leaders have faced crisis-related disruptions in the past two years (PwC). Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. The good news? Weve got you covered. Heres everything you need to know to get your newsroom crisis-ready.
Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. The fitness industry’s adoption of AI-driven marketing has produced measurable results – with companies reporting up to 20% higher customer retentio
In today’s highly competitive marketplace, businesses need a strong public relations and marketing strategy to stand out. These two elements work hand in hand to build brand awareness, enhance credibility, and drive sales. While PR focuses on managing a company’s reputation and fostering relationships with the public, marketing is responsible for promoting products and services […] The post The comms power boost of integrating PR and marketing for business growth first appeared
Learn how affiliate marketing drives app growth in 2025 through data-driven strategies, successful case studies and best practices for maximizing user acquisition The post Affiliate Marketing That Works for App Marketing: Unlocking Potential for Growth in 2025 appeared first on.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. This is the key insight from the CCO Turnover Study 2025: Europe Edition , published by the Corporate Affairs Search Alliance (CASA), an international network of corp
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.
As International Womens Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminala leading financial services communications agencyshare their insights on womens evolving role in financial PR. Lisa is the companys Senior Publicist with over 15 years of experience in PR, digital strategy, and crisis communications, Celine, is an Account Manager, […] The post Women in PR: Financial communications has an opportunity to bank on womens voices first appeared on Ag
Learn how market research will transform by 2025, from AI and real-time analytics to ethical data practices. Discover key trends and strategies for business success. The post What Market Research Will Look Like in 2025: Key Trends and Strategies for Success appeared first on.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
I had the honor of joining Leah Linder from TikTok at the Public Relations Society of America (PRSA) Western District Conference to discuss how the platform is evolving and amplifying new voices.
The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 billion by 2028. This rapid growth stems from increasing viewership, mainstream acceptance of competitive gaming, and rising interest in esports wagering. PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture.
BMW has long been a brand associated with luxury, performance, and innovation. From its iconic driving dynamics to its high-end, meticulously engineered cars, BMW has consistently positioned itself as a leader in the automotive industry. But in todays digital age, where consumer preferences are rapidly evolving, and competition is fiercer than ever, BMW faces new […] The post PR lessons from BMWs digital marketing strategy: Embracing the future of mobility first appeared on Agility PR Solu
Learn how multicultural marketing is reshaping brand strategies in 2025, with insights on authentic representation, cultural sensitivity & digital engagement for diverse audiences The post The Rising Power of Multicultural Marketing in 2025: A Critical Trend for Brands in a Diverse World appeared first on.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
If you mention the Simpsons, you’ve got my attention. That’s how it all started. Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first “campaign” was Simpsons-themed. Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased a
A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career. The PR Population study by Ben Verinder, published by the CIPR last year, was an important piece of work. It used data from the 2021 Census to map public relations practice.
In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success. The brand has mastered how to leverage social media, data-driven insights, and […] The post Chipotles recipe for digital PR success: How the brand revolutionized fast casual marketing first appeared on Agil
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