Notified
OCTOBER 21, 2024
Press releases are powerful tools for sharing news and engaging global audiences. But measuring their success can be tricky. Many communicators make common mistakes that lead to inaccurate or incomplete insights.
Agility PR Solutions
OCTOBER 23, 2024
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether you’re helping one of your PR clients put out a […] The post Flip the script: 7 ways to turn negative branding into a positive PR success story appeared first on Agility PR Solutions.
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Agility PR Solutions
OCTOBER 23, 2024
In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,” something to focus on once the company has scaled. But this mindset can be […] The post When startup executives ‘don’t have time for PR’ appeared first on Agility PR Solutions.
Steve Barrett on PR
OCTOBER 23, 2024
With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
OCTOBER 21, 2024
Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share. The challenge here is measuring the success of these earned media articles, particularly from press releases.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
OCTOBER 23, 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.
Agility PR Solutions
OCTOBER 21, 2024
Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you’ll want to know where the two actually intersect and what SEO strategies your next PR campaign […] The post 10 SEO-friendly content strategies for PR campaigns appeared first on Agility PR Solutions.
Onclusive
OCTOBER 22, 2024
The post 2024 US Presidential Election Media Impact Analysis – Fifth Edition appeared first on Onclusive.
PRSay
OCTOBER 25, 2024
Adam Chodzko recently wrapped up his 16th season working in Major League Baseball, his 15th with the Los Angeles Angels. As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. On Oct. 14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Culpwrit
OCTOBER 25, 2024
In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024 The post Lessons Learned by Future Pros at PRSSA ICON 2024 appeared first on Culpwrit.
Agility PR Solutions
OCTOBER 24, 2024
In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos. The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. These disciplines, when working in harmony, foster innovation, enable real-time data-driven decisions, and ensure that organizations remain competitive […] The post The power of integrat
Bianchi Biz Blog
OCTOBER 21, 2024
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
Notified
OCTOBER 23, 2024
A strong story isn’t just about what you have to say; it’s also about what your audience cares about.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
OCTOBER 21, 2024
Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates. An essential component of a successful hospitality business, PR works to manage public perception, foster guest satisfaction, and drive brand loyalty, ultimately helping hotels achieve long-term success.
Agility PR Solutions
OCTOBER 21, 2024
Chaos hits when you least expect it. One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase your client’s resilience, agility, and dedication to their […] The post Crisis performance strategies: 8 ways to turn chaos into opportunity appeared first on Agility PR Solutions.
Contently - Strategy
OCTOBER 23, 2024
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand
Notified
OCTOBER 25, 2024
The preeminent public relations conference was abuzz with the topic of " Embracing the Evolution of Influence and Trust , " a special discussion led by Adam Christensen , Chief Marketing Officer at Notified.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
OCTOBER 22, 2024
In today’s competitive business landscape, maintaining a strong reputation is more crucial than ever. Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.
Agility PR Solutions
OCTOBER 23, 2024
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require attention to detail which can be tedious too. This limits the overall productivity of […] The post 3 ways AI email assistants streamline daily operations for marketing and PR teams appeared first on Agility PR Solutions.
OnePitch
OCTOBER 22, 2024
Anya Meyerowitz is a freelance editor and journalist. Anya highlights what subject lines PR professionals should avoid, her interest in meeting publicists in person, but not after hours, and the process as a freelancer to make a pitch work for the current news cycle.
Reputation Us
OCTOBER 21, 2024
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” During the presentation, Boggs asked the participants to score themselves on each action (1-3…3 being the highest).
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
OCTOBER 22, 2024
This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. From the integration of AI to the increasing influence of creators, here are the key takeaways we’re bringing back to shape our PR strategies moving forward.
Agility PR Solutions
OCTOBER 20, 2024
You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story. The buzz feels great, but as you sit down to measure the results, you’re stuck asking the same old questions: Did this actually move the […] The post The future of PR is here: How AI analytics can transform your campaigns appeared first on Agility PR Solutions.
HMA Public Relations
OCTOBER 24, 2024
What is a FAM tour in the world of PR? Alison Bailin explains how this tool helps media experience destinations firsthand, like our recent collaboration with Discover Flagstaff. Check out this blog post to learn more about the jargon behind common PR tactics.
Landis PR
OCTOBER 23, 2024
By Andie Davis Hi everyone! I’m Andie Davis, Senior Account Executive at Landis Communications. Today, I will discuss media literacy in the age of AI. As the world embraces artificial intelligence, it’s becoming increasingly more difficult to understand what is real and what isn’t, especially on social media. AI can be an incredibly powerful tool when used for good, but it can also be used to misinform and deceive.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
OCTOBER 24, 2024
The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at t
Agility PR Solutions
OCTOBER 22, 2024
In today’s fast-paced digital world, your brand’s public image matters more than ever, and effective public relations campaigns are critical to shaping that image. At the heart of these efforts lies a powerful tool that many companies overlook: the logo. Your logo is more than just a visual marker—it’s a representation of your brand’s identity. […] The post How your brand logo and PR campaigns work together to connect and engage appeared first on Agility PR Solutions.
HMA Public Relations
OCTOBER 21, 2024
Meet Sasha Graham in this #MediaMonday feature! The host discusses her weekly podcast, Sports Will Save Us All, which explores the incredible impact of sports. She also shares how she got her start in media, the types of stories she's looking for, and more. Take a look!
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