Garrett Public Relations
DECEMBER 3, 2024
Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some […] The post PR in 2025: 11 Points to Help You Plan Strategically appeared first on Garrett Public Relations.
Agility PR Solutions
DECEMBER 1, 2024
Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Whether you’re putting out fires due to a product recall or a data breach, you need a reliable response plan to protect your client’s reputation. […] The post Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges appeared first on Agility PR Solution
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Culpwrit
DECEMBER 2, 2024
By Nicole Paulson Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock. Think of it like leveling up your social skills. You’ll be the networking ninja who always knows… Continue reading Develop a PR Superpower: The Art of Networking The post Develop a PR Superpower: The Art of Networking appeared first on Culpwrit.
PRSay
DECEMBER 3, 2024
Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
DECEMBER 2, 2024
For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails, underutilized and overlooked. Your email signature isn’t just contact information—it’s prime […] The post The PR edge: Turning email signatures into storytelling opportunities appeared first on Agility PR Solutions
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
DECEMBER 2, 2024
Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use. You can use it to discover how many […] The post Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns appeared first on PR Resolution — by CoverageBook.
Sword and the Script
DECEMBER 3, 2024
Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how probable it is they will appear together based on the context. High probability means everyone is saying the same things.
Agility PR Solutions
DECEMBER 4, 2024
In today’s fast-paced corporate world, it is more crucial than ever to build a great reputation. Public relations is critical in defining how a company is regarded, and its techniques have changed dramatically with the emergence of digital media. Whether a firm is dealing with a crisis, releasing a new product, or seeking to improve […] The post Effective public relations strategies for building a strong brand reputation appeared first on Agility PR Solutions.
Ronn Torossian
DECEMBER 6, 2024
Digital marketing enables beauty brands to focus on consumer-centric approaches that put the customers needs, preferences, & experiences at the center of the conversation. The post Beauty Digital Marketing: A Shift Toward Consumer-Centricity appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
DECEMBER 5, 2024
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.
Prowly
DECEMBER 6, 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign.
Agility PR Solutions
DECEMBER 2, 2024
In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty. One […] The post The future of app marketing PR: Trends shaping user engagement in 2024 appeared first on Agility PR Solutions.
Buzzstream
DECEMBER 6, 2024
Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its replacement, Connectively, has shut down. In reality, it was never really a replacement for journalist requests. HARO has been gone for a while. Over the past few years, some replacements have cropped up, each with pros and cons. Some are paid platforms, others email alert services, each tailored to a specific audience.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Solo PR Pro
DECEMBER 4, 2024
The end of the year can feel like a triathlon to Solo PR Pros. With a list longer than Santa Clause, you have an overwhelming amount of client and administrative tasks to complete before the ball drops on December 31. With proposals to finalize, contracts to renew, campaigns to wrap up and year-end reports to prepare, we often shove some things to the never ending “later’ pile.
Prowly
DECEMBER 4, 2024
How do you check how ineffective your media monitoring tactics are? By how often you were too late to jump on an opportunity for coverage. By how many times you had to act on a PR crisis after it had already gained traction. By how often your boss or stakeholders are unconvinced by your PR results and share of voice metrics. Scoring high for all three?
Agility PR Solutions
DECEMBER 4, 2024
In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge. A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their local markets. McDonald’s, the world’s largest and one of the most recognizable franchise brands, […] The post How McDonald’s mastered localized marketing to drive franchise success appeared first on Agility PR
5W PR
DECEMBER 6, 2024
Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Bianchi Biz Blog
DECEMBER 5, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Agility PR Solutions
DECEMBER 5, 2024
Unveiling your new product to the world only to hear the sound of crickets is every businesss worst nightmare. An engaging and interactive virtual product launchbolstered by careful planning and effective promotional campaignscan create the hype and buzz you need. Capable of sparking interest and driving demand for your product, virtual events can attract new […] The post 9 winning tips for a flawless virtual product launch first appeared on Agility PR Solutions.
5W PR
DECEMBER 4, 2024
In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Lifestyle marketing has emerged as a powerful tool for beauty brands to connect with their target audience on an emotional level, fostering brand loyalty and driving sales.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
OnePitch
DECEMBER 5, 2024
If you’re looking to refine your pitching strategy, we’ve got you covered! This round-up of top insights from our latest Pitch Paloozas breaks down the dos and don’ts of crafting a standout pitch. Featuring feedback from seasoned journalists like Zoé Weiner, Iris Goldsztajn, and Karla Pope, we explore real examples of pitches, highlighting what worked, what didn’t, and how to make your pitch irresistible.
Agility PR Solutions
DECEMBER 2, 2024
As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.
5W PR
DECEMBER 5, 2024
Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Buzzstream
DECEMBER 4, 2024
If you’re a BuzzStream Newsletter subscriber, you’ve probably seen the name Victoria Schmid before. She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. In my chats with Victoria, she discussed the interesting challenge of creating content in-house for an e-commerce company.
Agility PR Solutions
DECEMBER 5, 2024
Lets be real: landing your first job in an industry as demanding and competitive as PR can be scary, especially if youre making the jump to a new career or starting with zero experience. But then, if you do the right things, making a strong impression on your prospective employers is a real possibility. To […] The post PR careers: 5 steps for building a personal brand that stands out in PR first appeared on Agility PR Solutions.
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