Deirdre Breakenridge

DECEMBER 4, 2018

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties.

Fashion 180

Fashion Instagram Measurement YouTube 180

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social media.

Social Media 174

Social Media Marketing Media Facebook 174

Ronn Torossian

DECEMBER 5, 2018

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product? What do they have to gain from purchasing […]. The post Identify Your Target Audience and Use Influencers to Boost your Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 170

Blogging Marketing Social Media Agency 170

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

The Proactive Report

DECEMBER 4, 2018

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Ronn Torossian

DECEMBER 4, 2018

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that you might not think about when you think about workplace diversity, such as different education, socio-economic […].

Education 150

Education Blogging Agency Strategy 150

The Proactive Report

DECEMBER 6, 2018

Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, B2B marketers used to shy away from deploying entertaining video content on social media, keeping their b

Video 145

Video Trends Marketing B2B 145

Melissa Agnes

DECEMBER 4, 2018

How to systemize the process of giving attention to the right things. In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention in a way that helps you prioritize the things that matter most to your business, your team, your stakeholders, and your career.

Branding 133

Branding Brand Crisis Management System 133

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” “Well,” I said, “Yes, you do. And that’s part of the point.” When readers encounter wordplay, they first evaluate the literal meaning of the words. When that doesn’t work, they seek alternative meanings.

Tools 140

Tools Communications Storytelling Newspapers 140

PR News

DECEMBER 3, 2018

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued. The post Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) appeared first on PR News Blog.

Trends 133

Trends Publicity Blogging Crisis Management 133

Agility PR Solutions

DECEMBER 5, 2018

Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s. With memories of past stunts like 2017’s ghoulish “never trust a clown” smear campaign still fresh in mind, the King’s zany […].

Branding 114

Branding Brand Publicity 114

Sword and the Script

DECEMBER 4, 2018

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 102

Survey Marketing B2B Content Marketing 102

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

DECEMBER 4, 2018

If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality. In three experiments, about 160 participants were randomly assigned to sit in a researcher’s office that was clean and uncluttered, or in other offices that were either “somewhat” or “very” messy.

Comparison 134

Comparison Journalism Study Branding 134

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away.

Case Study 110

Case Study Marketing Study Content Marketing 110

Agility PR Solutions

DECEMBER 3, 2018

A new survey from comms giant Weber Shandwick profiling how U.S. adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical information on social media—and few have found health information on social media to be accurate.

Social Media 114

Social Media Study Media Survey 114

Steve Barrett on PR

DECEMBER 7, 2018

The inspiration on show at PRWeek events this week shows there's more that binds us together than divides us in an environment where a truth well told is an appropriate guiding principle.

99

99

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice.

Study 118

Study Radio Newspapers Survey 118

Brand24

DECEMBER 4, 2018

Twitter metrics to track to boost your engagement rates, increase brand awareness, and build a robust online presence!

Twitter 120

Twitter Brand Branding Measurement 120

Agility PR Solutions

DECEMBER 6, 2018

The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across. There is no other marketing and public relations battleground more prominent, and industry leaders are still often […].

Social Media 107

Social Media Media Industry Brand 107

Shift Communications

DECEMBER 7, 2018

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared.

Agency 83

Agency Industry Pitching Study 83

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Waxing UnLyrical

DECEMBER 4, 2018

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

Trends 84

Trends Marketing Real Estate Public Affairs 84

Agility PR Solutions

DECEMBER 4, 2018

In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. These new rankings of the World’s Simplest Brands—those that consistently deliver on their brand promise with simple, clear, intuitive experiences—from brand strategy firm Siegel+Gale reveal just […].

Branding 104

Branding Brand Consumer Strategy 104

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. Take advantage of Google My Business.

Small Business 72

Small Business Strategy Marketing Instagram 72

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

Consumer 74

Consumer Publicity How To Marketing 74

Muck Rack

DECEMBER 4, 2018

28 PR conferences and events you don’t want to miss in 2019

Conference 117

Conference 117

Agility PR Solutions

DECEMBER 2, 2018

It’s that time of year again! Christmas music is besieging mainstream radio, people are setting up their decorations—and most importantly, holiday shoppers are flooding malls and online stores alike to find gifts and treats to give their loved ones during the joyous season. Hopefully, your holiday PR and marketing strategies are underway. After all, the […].

Radio 101

Radio Strategy Marketing Analysis 101