This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different. Between the online world and its social media platforms, brands aren’t […] The post Social Media Plays an Important Role in Public Relations appeared first on.
Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.
In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. 1.Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your
Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and morality of earned media have surfaced amid these shifts. Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Navigating the complex world of financial relations requires a strategic and nuanced approach to public relations. Financial communications are critical for building and maintaining trust with stakeholders, including investors, analysts, customers, and the public. PR strategies in the financial sector must be robust, transparent, and adaptable to address the intricacies of a dynamic financial landscape. […] The post PR Strategies to Navigate the Complex World of Financial Relations appea
Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work? Here are some of the most commonly asked questions I’ve […] The post 11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program appeared first on Garrett Public Relations.
Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work? Here are some of the most commonly asked questions I’ve […] The post 11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program appeared first on Garrett Public Relations.
You may have noticed more spam in your inbox lately. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes. So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. While designed to combat spam and phishing, these standards may hurt your email outreach campaigns if you fail to comply.
Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurrin
A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.
On Friday, Jan. 12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. 8. You can sign up here. 10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
It is possible to spread a message of hope from the greatest adversity possible. In this inspirational episode of Minds Worth Meeting, Justin Louis and guest host Meg Virag speak with Holocaust survivor Tova Friedman about how to find hope in times of darkness. In this episode: Tova tells us about the emotional process of writing her memoir, “ The Daughter of Auschwitz “ We talk about how her story became a sensation thanks to TikTok.
There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the everyday individuals who have managed to carve out a unique niche in the vast expanse of […] The post Connecting with nano-influencers: The PR goldmine of 2024 appeared first on Agility PR Solutions.
B2B buyers have researched options and established product requirements long before ever contacting sales; the best chance of influencing the buying process is developing thought leadership upstream Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person.
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management consulting firm Oliver Wyman asserts that these companies are the exceptions, […] The post Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most appea
You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […] The post PR Pros Leaving X: The Best Twitter Alternatives for 2024 appeared first on Prowly Blog.
Do you want to make your press release stand out in the competitive world of media? Allow us to introduce you to a valuable ally: press release quotes. These concise snippets aren’t just embellishments. They can transform your announcement from. Read More The post Using Press Release Quotes: Best Practices and Examples appeared first on eReleases.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media form—which encompasses a vast and diverse range of independent commentators, social media users, content creators, […] The post Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information fo
The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.
Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? – consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024. Are you an automotive supplier that is achieving great things within your plant operations? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America.
Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core of […] The post The 2024 Edelman Trust Barometer reveals business, government and media standings—uncovering a new culprit threatening trust:
Happy #MediaMonday! Check out this media feature from our Public Relations Global Network partner, Fearey. The agency in Seattle recently caught up with Cameron Martinez, a reporter with Anacortes American. Learn more in this post!
The quantity of links is a worthless metric. I should clarify that it’s worthless if you ignore the quality and relevance of your links. Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. Now, I’m no link building saint. I’ve built, begged, bartered, and bought links.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Joining me on this week’s episode is Roy Reid , a senior fellow with the Stockworth Institute , and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?
Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern programs can be challenging to get just right. Balancing giving interns a […] The post How to build a strong intern program for your company appeared first on Agility PR Solutions.
It’s time to get rid of the boring and old dental hygiene campaigns to insert a lot more flair into the visuals portraying toothpaste and other types of oral care. These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
221 
Let's personalize your content