Business Wire
APRIL 30, 2024
Imagine standing in a crowded room, trying to capture everyone's attention with just your voice. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room. This is the power of integrating data and analytics into press releases.
ImPRessions - Crenshaw Communications
MAY 1, 2024
Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” NPR, which ramped up diversity efforts to combat Covid-era viewership decline, is facing a double-whammy of
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Agility PR Solutions
APRIL 30, 2024
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts. From analyzing data to personalizing communication, AI offers a myriad of opportunities to […] The post 5 ways AI can support your earned media programs appeared first on Agility PR Solutions.
Steve Barrett on PR
MAY 2, 2024
The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR for Anyone
MAY 1, 2024
Kelly Howard is a fitness expert and host of the Fit is Freedom podcast. She is also the author of Fit, Active, and Ageless for Life , which aligns perfectly with her focus on health and aging gracefully. In this episode, Kelly Howard joins Christina Daves in a discussion about maintaining health and fitness at any age. Kelly emphasizes the importance of starting small with fitness routines, introducing the concept of “minimum daily movement” to ease people into regular physical acti
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MAY 1, 2024
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions.
Buzzstream
MAY 2, 2024
I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other ha
PR for Anyone
APRIL 28, 2024
In today’s fast-paced world, maintaining an organized living space can feel like an elusive goal. From overflowing closets to cluttered countertops, the chaos can quickly become overwhelming. However, fear not, because help is here! Join me on this segment from Good Day DC where I share budget-friendly organization hacks. I went to my local Dollar Store to see what I could find.
Wadds Inc.
APRIL 29, 2024
A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations. The corporate communication function is at the forefront of this challenge. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
APRIL 28, 2024
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you streamline new processes and engage new audiences while learning new technology […] The post Navigating the digital PR landscape: Essential services and strategies for success appeared first on Agility PR Solutions.
PRSay
MAY 3, 2024
You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.
Culpwrit
APRIL 29, 2024
By Jill O’Mahony Stewart Dr. Seuss’s “Oh, the Places You’ll Go!” is a graduation-gift standard. In it, the author tells young folks about the life adventures that await them. And he doesn’t skip the scary stuff or the bumps in the road. I often reread “Oh, the Places You’ll Go,” and cry. Good crying… Continue reading Oh, the People You’ll Meet!
NewsWhip
MAY 1, 2024
Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening. Unsurprisingly – in recent years, AI has played an increasing role in our products, and how they are used.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MAY 2, 2024
The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this ever-increasing pack to forge successful careers. One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appe
PRSay
APRIL 29, 2024
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR). By 2019, the year I received my APR, I was up to my eyeballs in responsibilities, including my first child being under the age of two, a new PR job in the tech and telecommunications industry that was a big learning curve from my experience, co-parenting my then steps
Bianchi Biz Blog
APRIL 29, 2024
Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
5W PR
APRIL 29, 2024
In recent times, the B2B tech PR scene has felt the ground shift beneath it. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 2, 2024
Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing financial tools like rewards credit cards can elevate your PR campaigns from routine to remarkable by stretching every dollar.
HMA Public Relations
MAY 2, 2024
Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!
Buchanan PR
MAY 3, 2024
Image by 200 Degrees from Pixabay Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consum
OnePitch
MAY 2, 2024
Keeping a finger on the pulse of news and relevant trends across your clients and their competitors may seem like a simple skill to have in your PR toolkit , but it’s an essential one that not only provides value but shows you know your stuff. Particularly in the age of near-ubiquitous AI applications , there’s never been a better time to sharpen up your monitoring chops.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MAY 2, 2024
Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media can bring you closer to your customers and make them feel like […] The post 10 ways you can use social media to improve your customer service appeared first on Agility PR Solutions.
Axia PR
MAY 1, 2024
Consider these best practices and industry examples to weave newsjacking into your PR strategy. If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.
PR in High Definition
APRIL 30, 2024
Social media has become an indispensable tool for companies seeking to communicate with their audience. Yes, those little apps on our phones aren’t just for sharing memes anymore – they are now a powerhouse for companies trying to get their message out there. When thinking about PR, an important part of a company’s communication strategy is how its messaging may be received across different social platforms, i.e. can anything said be misconstrued, offend or come back to bite you in the a$$?
OnePitch
APRIL 30, 2024
Beth Gillette is a beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
APRIL 29, 2024
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions akin to brand loyalty, revealing 12 important drivers, and the marketing […] The post The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty appeared fi
Axia PR
MAY 1, 2024
Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective
Buzzstream
MAY 2, 2024
Email is the best way to contact reporters, though social media is a close second. Finding them can be a challenge. We’ll show you how. Imagine a world where journalists saw every piece you published. Unfortunately, that world doesn’t exist. We need to work for our coverage, get it in front of the right people, and share our stories. For some in the social media space, these are influencers.
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