PRSay

AUGUST 6, 2024

Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 22 at 1 p.m. ET for a writing refresher with Ann Wylie. What’s the least important element in a release — less important even than the dateline or the boilerplate? Quotes, say one in four reporters surveyed in a study by Greentarget. According to Greentarget’s research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. 28% use quotes from releases only when they’re on deadline and can

Writing 182

Writing Automotive System Leadership 182

Agility PR Solutions

AUGUST 6, 2024

Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their social media marketing needs to professional influencers. Recent research shows that 60 percent […] The post Is influencer marketing helping or hurting PR?

Marketing 184

Marketing Instagram Social Media Facebook 184

Axia PR

AUGUST 6, 2024

In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!

Storytelling 133

Storytelling Social Media Data Media 133

Stuart Bruce

AUGUST 4, 2024

The PRovoke Influence 100 is always one of its most interesting annual features. It identifies the top 100 most influential in-house communicators around the world. … © Stuart Bruce - Six in 10 of the world’s most influential comms leaders think AI is the communications industry’s biggest opportunity was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communica

Communications 88

Communications Crisis Communications Crisis Reputation 88

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PRSay

AUGUST 7, 2024

Find more information about the largest gathering of public relations and communications professionals here. During a virtual Town Hall on July 31, PRSA members received a sneak preview of the robust programming available at ICON 2024 at the Anaheim Marriott in Anaheim, Calif., this Oct. 15-17. PRSA Board Chair Joseph Abreu, APR, and CEO Linda Thomas Brooks presided over the session.

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Conference Crisis Crisis Communications Communications 88

Axia PR

AUGUST 7, 2024

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value. Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics.

Analytics 124

Analytics Measurement Strategy Marketing 124

Sword and the Script

AUGUST 6, 2024

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. It’s effectively the audio version of this blog and the second podcast I’ve produced.

Privacy 88

Privacy B2B Pitching Analysis 88

Institute for Public Relations

AUGUST 6, 2024

Dr. Jieun Shin and colleagues examined the extent to which normative values (e.g.,factual reporting and public importance) in news stories contribute to actual engagement such as sharing, liking, and commenting compared to social media values (e.g., perceived popularity). Two online surveys were conducted in May 2022; one surveyed 761 journalists and the other surveyed 6,390 … Continue reading Does High-Quality News Attract Engagement on Social Media?

Social Media 97

Social Media Media Survey Report 97

Agility PR Solutions

AUGUST 7, 2024

Congratulations. You have an incredibly original and smart thought leadership content piece. So now what? Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it’s only half the battle. The most effective efforts go beyond ‘what’ you want to share and focus on ‘how’ to […] The post Maximizing your thought leadership bullhorn: How to boost reach and ROI appeared first on Agility PR Solutions.

Leadership 180

Leadership How To Storytelling Education 180

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Notified

AUGUST 5, 2024

Investor relations professionals play a critical role in building trust and credibility with a wide range of stakeholders. From institutional investors to the retail audience (and even employees), effective communication is key to fostering strong relationships and achieving company goals.

Communications 94

Communications Retail Strategy Employee 94

5W PR

AUGUST 9, 2024

In today’s digital era, where traditional media is evolving and consumer trust is shifting, influencers have become invaluable assets in the field of public relations. They have a capacity to connect with specific audiences on a personal level. This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

NewsWhip

AUGUST 7, 2024

We’re now into the second week of Olympics coverage, and it’s fair to say the games have grabbed people’s attention. Even in a vacuum, 45 million engagements still sounds like a lot, but put into context with the other big sporting events of the summer the Olympic Games are truly in a class of their own. The Euros and the Copa America both took place earlier in the summer, and English-language coverage received 9.7 million engagements and 2.3 million engagements respectively.

Sports 78

Sports Instagram Groups Brand 78

Agility PR Solutions

AUGUST 5, 2024

As communication professionals, we play a pivotal role in how organizations formulate messaging, frame stories, and shape corporate culture and public perceptions. Today, knowledge of and skills in inclusive communication strategies are indispensable qualifications for practitioners and leaders in the industry. The call to action should not only focus on the current industry standards, but […] The post Why inclusiveness must be an imperative in PR and strategic communications appeared fi

Communications 176

Communications Corporate Industry Strategy 176

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Notified

AUGUST 8, 2024

When it comes to sharing news with European audiences, GlobeNewswire just got even better! For more than 20 years, GlobeNewswire by Notified has been the trusted partner for organizations seeking effective press release distribution and regulatory filing services in over 16 markets across Europe.

Marketing 91

Marketing Publicity 91

5W PR

AUGUST 8, 2024

August marks Breastfeeding Awareness Month, a critical time to highlight the importance of breastfeeding for both maternal health and infant well-being. As brands in the baby gear and maternal health sectors seek to connect with their audience, PR emerges as a powerful tool to amplify their message. In this post, we explore why public relations is essential for brands in the breastfeeding space and how it can enhance their presence during Breastfeeding Awareness Month.

Brand 78

Brand Branding Healthcare Education 78

Presspage

AUGUST 5, 2024

In this article, we’ll provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Let’s get started. Building relationships with journalists We could hardly provide tips about fielding your media inquiries without getting into the importance of building good relationships with journalists. Whether your company’s in business-as-usual or crisis-mode, the way you interact with journalists is a key part of managing how you’re portrayed in the media.

Crisis 78

Crisis Reputation How To Media 78

Agility PR Solutions

AUGUST 4, 2024

Keeping your client’s data safe and secure should be one of your biggest priorities as an agency. Being an agency, it’s your job to protect your clients’ sensitive information, and if anything goes wrong, such as hacks or cyber threats, the buck stops with you. If you get this wrong, the consequences can be pretty […] The post 6 ways to secure client data as a PR agency appeared first on Agility PR Solutions.

Data 171

Data Agency Brand Branding 171

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Notified

AUGUST 6, 2024

Recent events have highlighted th e fact that trust and transparency are the biggest issues facing communicators today. I nvestor relations and public relations pros face new challenges driven by AI-generated content , bad actors and their ability to a ffect confidence in news sources. Findings from a recent Notified/PRWeek survey also reveal that 58% of PR pros view deepfakes and fake news as major threats to the organizations they represent , meaning safeguarding confidence in corporate commun

Survey 87

Survey Corporate Communications Publicity 87

5W PR

AUGUST 7, 2024

In today’s crowded marketplace, standing out is a challenge. Brands fiercely compete for attention, inundating consumers with messages and promises. Yet, there exists a method to cut through the noise and form genuine connections with audiences. Enter hospitality PR firms that offer a strategic approach to leveraging the core principles of hospitality to narrate brand stories in a resonant manner.

Hotels 78

Hotels Community Travel Storytelling 78

HMA Public Relations

AUGUST 8, 2024

As the Summer Olympics wind down, Abbie Fink is revisiting some of HMA's past Olympic-themed blog posts. Discover key business lessons, fun facts and more inspired by the games!

Blogging 86

Blogging Sports 86

Agility PR Solutions

AUGUST 4, 2024

Your brand’s public relations strategy will likely be well-crafted to present an image reflecting your company values and priorities. Yet, for all the internal tactics you apply to this process, external factors can affect the integrity of your brand image. In the digital landscape, one of the most prevalent of these is negative reviews. A […] The post 3 ways to turn a negative review into a positive PR opportunity appeared first on Agility PR Solutions.

Internal 114

Internal International Brand Branding 114

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stern + Associates

AUGUST 7, 2024

How can leaders engage people both rationally and emotionally? In this episode of Minds Worth Meeting, Whitney Jennings and Justin Louis sit down with Harvard Business School professor Ranjay Gulati. We talk about corporate purpose, artificial intelligence leadership and Ranjay shares the inspiring story of how his mother’s passion became a global success story.

Leadership 77

Leadership Meeting Sports Groups 77

5W PR

AUGUST 6, 2024

In today’s complex healthcare landscape, being able to navigate a wealth of information while also finding reliable sources can be daunting. Patients tend to look for both effective treatment and trustworthy guidance. That’s where healthcare PR agencies can help, acting like a bridge between healthcare providers and patients. They can create a foundation of trust and empower informed healthcare decisions.

Healthcare 78

Healthcare Community Education Social Media 78

HMA Public Relations

AUGUST 5, 2024

Happy #MediaMonday! Award-winning journalist Nancy A. Shenker joins us for a feature to share her passion for storytelling, writing for multi-location brands, local favorites and more in a new blog post. Read more!

Storytelling 80

Storytelling Local Writing Blogging 80

Agility PR Solutions

AUGUST 8, 2024

In the modern healthcare landscape, reputation stands as a critical pillar upon which the success of healthcare organizations is built. Healthcare public relations plays a pivotal role in managing and shaping this reputation, ensuring that hospitals, clinics, and other healthcare providers maintain the trust and confidence of their patients, stakeholders, and the public at large. […] The post The role of healthcare PR in managing reputation—strategies, challenges and trends appeared first

Healthcare 105

Healthcare Reputation Trends Strategy 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Hoyt Organization

AUGUST 9, 2024

Travel destinations and hospitality services are in extremely tough market competition. To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential. Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience. They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releas

Travel 77

Travel Tourism Industry Publicity 77

5W PR

AUGUST 5, 2024

In an age where lives are increasingly intertwined with the digital realm, the question of data security looms large. From online banking transactions to personal messages, a constant stream of sensitive information flows across networks. Protecting this data is paramount, and encryption steps in as a powerful tool, especially when paired with cybersecurity public relations , acting as a digital shield that safeguards information from prying eyes.

Banking 78

Banking Financial Data Education 78

OnePitch

AUGUST 8, 2024

We stopped over in Denver recently as part of our OnePitch Summer Tour , and got to hear from 9 local PR experts on their top (and most creative) tips for managing their many media lists. As PR folks, we are no strangers to the work that goes in to effective media list management, which is a task that can sometimes feel daunting. Rest assured, our goal is to equip you with the latest and greatest in PR tips and tricks, and media list management is no exception.

Media 77

Media Local Creativity Meeting 77