The Proactive Report
DECEMBER 11, 2024
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging.
Agility PR Solutions
DECEMBER 9, 2024
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are […] The post The future of technology PR: Building relationships, managing innovation, and driving global conversations first appeared on
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Ronn Torossian
DECEMBER 10, 2024
In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.
Prowly
DECEMBER 11, 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Landis PR
DECEMBER 9, 2024
By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? No one.). Planning ahead and organizing key deliverables now can help create a smoother transition into 2025 while ensuring client satisfaction remains high through the final quarter of the year.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 12, 2024
By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers. The post From Crisis to Opportunity: How Brands Can Leverage a Crisis for Long-Term Growth appeared first on.
Prowly
DECEMBER 10, 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
5W PR
DECEMBER 12, 2024
In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. This shift towards authenticity has compelled beauty brands to rethink their marketing strategies and prioritize transparency, inclusivity, emotional connection, and wor
Agility PR Solutions
DECEMBER 10, 2024
Toy PR campaigns are often built on the desire to create lasting cultural phenomenabrands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make problematic marketing decisions, they can inadvertently cause a backlash. The He-Man and the Masters […] The post The infamous He-Man PR blunder: The maligned case of Mattels 80s action figures first appeared on Agility PR Soluti
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
DECEMBER 11, 2024
Companies must commit to a culture of transparencyboth internally and externallyand recognize that open communication is not just a moral obligation, but a strategic necessity. The post The New Era of Corporate Transparency: Why Open Communication is Key to Trust appeared first on.
Prowly
DECEMBER 11, 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.
PRSay
DECEMBER 9, 2024
Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world
Agility PR Solutions
DECEMBER 9, 2024
Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations. Business leaders and their communications teams must prepare […] The post Crisis communications in the era of cancel culture: Key challenges and effective tactics first appeared on Agility PR
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
DECEMBER 9, 2024
Read several prominent examples of failed app marketing campaigns, the missteps that led to their failure, and the lessons learned for app developers and marketers in avoiding similar pitfalls. The post The Rise and Fall of Failed App Digital Marketing Campaigns appeared first on.
Prowly
DECEMBER 9, 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of the top American magazines and show you how we curated it, why these are the most popular US magazines, and how you can reach the journalists that work there.
5W PR
DECEMBER 11, 2024
Esports, the competitive realm of video gaming, has rapidly evolved from a niche hobby to a global phenomenon. This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing.
Agility PR Solutions
DECEMBER 8, 2024
When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations. Through its innovative marketing strategies, the company has cultivated a deep emotional connection with its customers […] The post How Apple mastered technology PR to build a global brand with trust and innovation first appeared on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
DECEMBER 9, 2024
In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. Instead, the most successful campaigns have one thing in common: personalization.
Prowly
DECEMBER 13, 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media.
Notified
DECEMBER 12, 2024
From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.
Agility PR Solutions
DECEMBER 11, 2024
The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which entertainment is marketed and consumed. This op-ed explores the key shifts in entertainment PR, highlighting how professionals can […] The post The transformation of entertainment PR in the age of digital disruption first appeared o
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
DECEMBER 9, 2024
In today’s competitive mobile app landscape, acquiring new users is just the beginning. The real challenge lies in retaining them and driving sustained engagement. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.
PRSay
DECEMBER 12, 2024
Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.
Notified
DECEMBER 10, 2024
This recognition celebrates our commitment to transforming communications technology.
Agility PR Solutions
DECEMBER 11, 2024
In todays competitive landscape, the synergy between PR, marketing, and sales is essential for achieving business success. While each discipline serves distinct purposes, their integration creates a powerful engine for brand visibility, customer engagement, and revenue growth. Understanding the Roles Public relations is the art of crafting and maintaining a positive image for a business […] The post The power trio: How PR, marketing, and sales work together to drive business growth first a
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
DECEMBER 13, 2024
Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. By drawing inspiration from successful campaigns, boutique hotels can elevate their brand and attract a loyal following.
Axia PR
DECEMBER 10, 2024
In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!
Steve Barrett on PR
DECEMBER 10, 2024
OPRG will likely be the new home to iconic Interpublic firms Weber Shandwick and Golin following Omnicoms acquisition of Interpublic Group.
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