The Resolution Blog
OCTOBER 4, 2019
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who work in paid media.
Muck Rack
OCTOBER 2, 2019
Influential or influencer? What’s the difference?
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Agility PR Solutions
OCTOBER 1, 2019
They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation. They walk down trendy streets while narrating and photographing their day to day activities—from the seemingly banal to the extravagant to the […].
ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
OCTOBER 1, 2019
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
OCTOBER 3, 2019
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
The Resolution Blog
OCTOBER 4, 2019
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who […]. The post The New Marriage between Paid and PR appeared first on PR Resolution — by CoverageBook.
Ronn Torossian
OCTOBER 4, 2019
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing workflow […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.
Agility PR Solutions
OCTOBER 1, 2019
Avis Car Rental famously proclaimed back in the classic marketing days, “We’re number two. We try harder.” Fast food giant Burger King can make the same claim, and truthfully so since the chain—in its ever-elusive pursuit of top burger dog McDonald’s—has certainly put extra effort into its marketing campaigns of late. BK even launched a […]. The post How Burger King won McDonald’s’ cancer-awareness campaign—and 3 top takeaways for PR appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
OCTOBER 4, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Twitter lists. Twitter lists are awesome if you’re not familiar with them. You can put anybody into a private list. You can make it public too but you can actually make it private so only […].
PRSay
SEPTEMBER 30, 2019
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Artist Grant Wood once said, “All of the really good ideas I ever had came to me while I was milking a cow.”. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile.
Ronn Torossian
OCTOBER 4, 2019
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.
Steve Barrett on PR
OCTOBER 4, 2019
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
OCTOBER 3, 2019
So you’ve decided to start a podcast. An increasingly popular marketing strategy, podcasting seems to be having its moment in the sun in the world of social media. It’s more than likely that you’ve spent considerable time getting the sounds and feel just right, and now you’re ready to hit that “upload” button. Before you […]. The post 5 steps for successfully promoting a new podcast appeared first on Agility PR Solutions.
5W PR
SEPTEMBER 30, 2019
Public relations is often known as an industry that monitors and manages brand reputation and steps in whenever there is a misstep. Unfortunately, making a PR mistake is fairly commonplace, and other brands can often learn from the mistakes that others make. Adjusting a public relations strategy according to what others have done is one way to help prevent problems in the future.
Sword and the Script
SEPTEMBER 28, 2019
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view have been the marketing trade publications. It’s a scary headline – and fear instinctively lights up areas of the brain that kept us alive when we lived in caves.
NewsWhip
OCTOBER 4, 2019
The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech continue to collide with the workforce, how are conversations about the automation of millions of jobs spreading?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 30, 2019
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In fact, many comms pros are just starting to figure it all out—or feel they’re being altogether left behind. In its first-ever Marketing Technology Survey Report, marketing-focused lead generation and biz-dev firm RSW/US confirms […].
Communications Conversations
OCTOBER 4, 2019
When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.” “I don’t have time for LinkedIn.” “I’m not looking for a job right now–why would I use LinkedIn?” “I don’t have anything to share–what would I do there?
Stephen Waddington
SEPTEMBER 30, 2019
Salaries have fallen in the past year but PR remains a well-paid career. Public relations is well-paid with lots of opportunity for progression for ambitious individuals. Data from the CIPR and the PRCA sets out average remuneration. It covers roles in agency and in-house and describes regional differences. The CIPR polls its members in its annual state of the profession survey.
PRSay
OCTOBER 2, 2019
Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and inves
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 2, 2019
Sustainability has become a mainstream concern for companies, with heightened expectations from investors, regulators, government, employees and the public—according to new research from UK-based quality assurance provider Intertek, 74 percent of C-suite level respondents agree that customers and other stakeholders are demanding that companies do more in relation to sustainability.
Critical Mention
OCTOBER 2, 2019
If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. Encountering them is inevitable for those within the industry at some point in their careers. However, some of the pros make it look very easy to manage. We’ve observed some of their great tactics and have put together four ways to avoid them, or at least weave your way around such disasters, without leaving a mess behind. 1.
The Stalwart Blog
OCTOBER 3, 2019
David: Hey, welcome to another edition of the Public Relations Security videocast, where we talk to experts in all aspects of crisis management and crisis PR. I’m really privileged that we’ve got John Tishler from Sheppard Mullin. John, thanks so much for the time. Really appreciate it. John Tishler: Glad to be here, David. David: Yeah, I was really interested when we talked and got together a couple of weeks ago, about your specialty in crisis governance.
Reputation Us
OCTOBER 3, 2019
ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. Complete details about the survey, including an analysis of the findings and a list of key insights are available at DHMresearch.com/CyberSurvey.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
OCTOBER 2, 2019
Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer , the most trusted relationship people have right now is with their employer! Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.
Agility PR Solutions
SEPTEMBER 29, 2019
As influencer marketing (IM) continues to gain traction in comms strategy—and as authenticity continues to be a key challenge for influencer campaigns—new research from IM service Takumi explores the Instagram IM industry’s dynamics in a study of over 4,000 consumers, marketers and influencers across the UK, U.S., and Germany. The report, Trust, Transactions and Trendsetters: […].
Critical Mention
OCTOBER 3, 2019
Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Your campaigns should all be responsive and informative in order to catch the eye of today’s email recipients. Practice Email Segmentation. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails.
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