ImPRessions - Crenshaw Communications
MAY 8, 2018
Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. The truth is, our moms’ teachings apply to virtually every aspect of life.
Onclusive
MAY 10, 2018
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms.
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PRSay
MAY 8, 2018
For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985. Karlie is senior director of public relations for FOCUS Brands. Judy is mostly retired from a career in health-care communications, but still freelances for clients.
Deirdre Breakenridge
MAY 10, 2018
PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. On Thursday, May 24th at 12:00 p.m. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MAY 7, 2018
When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis. Social media outrage turned into protests, planned boycotts and a blazing wildfire of negative media coverage for the brand, which is already under siege by growing competition and shifting cultural trends.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
MAY 6, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.
Deirdre Breakenridge
MAY 8, 2018
A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations. One year later, I have realized that PRSSA offers many opportunities for students pursuing careers in public relations, including networking events, internship postings, and service initiatives.
Ronn Torossian
MAY 9, 2018
From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show. At the time, U2 had released a few albums and had a decent fan following, but they were overshadowed by the major star power at the concert, including pop royalty like Paul McCartney, David Bowie and Freddie Mercury, among others.
Prowly
MAY 11, 2018
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
MAY 10, 2018
There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations. As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands.
Buzzstream
MAY 9, 2018
Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often are: What level of response rates should we expect? How much variation should we expect from campaign to campaign?
The Resolution Blog
MAY 11, 2018
The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. Especially when you’re mid-campaign. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post. 1.
Prowly
MAY 11, 2018
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Communications Conversations
MAY 8, 2018
When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?” At the time, I didn’t. But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. At least, that’s what it seemed like. And, in the past 20-plus years, not much has changed.
NewsWhip
MAY 10, 2018
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook? April 2018 analysis appeared first on NewsWhip.
The Proactive Report
MAY 7, 2018
If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don’t think college prepares young people for work. What prompted these HR managers to respond this way?
Waxing UnLyrical
MAY 10, 2018
Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
MAY 11, 2018
Communicators have a natural tendency to play safe and fly beneath the radar, but lessons from combat theory in Top Gun and our current President suggest it pays to embrace chaos and confusion once in a while.
Presspage
MAY 11, 2018
Lexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy. Newsroom Lexus France. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide.
Stephen Waddington
MAY 8, 2018
The latest edition of #FuturePRoof published today explores the role of communication in the NHS. It calls for strong professionals to lead difficult conversations. The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. It’s a fact that several of the contributors including former NHS Trust chairman Roy Lilley, are quick to point out.
Sword and the Script
MAY 8, 2018
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Lauri Pehar Borsh
MAY 7, 2018
“Not everyone wants to play the game, ‘What’s the last word in the headline?’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […].
5W PR
MAY 7, 2018
The world of communication is constantly evolving, thanks to ever-more innovative technology. Today, people have more than one way to communicate with their friends, family, and even colleagues. Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations.
Stephen Waddington
MAY 8, 2018
The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace. It’s a crowdsourced project undertaken by a group of volunteers that started in February. Conversation about the impact of technology on the media and public relations, ranges from denial to techno-panic. It’s impossible to find a pragmatic point of view.
Frederik Vincx
MAY 7, 2018
Since a few months I’ve been using the storytelling format from Star Wars and The Matrix to explain digital products to my team and to external stakeholders. Here’s a quick primer on how to draw your own visual user journeys. No drawing skills required. The post Storyboarding your user’s journey appeared first on Frederik Vincx.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Lauri Pehar Borsh
MAY 7, 2018
“Not everyone wants to play the game, ‘What’s the last word in the headline?’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […].
Inbound PR
MAY 8, 2018
A few weeks ago, I had the pleasure of chatting with Shaun Tabatt for his podcast about my new book Inbound PR. Shaun is a really great guy. I had such a fantastic time talking to him thanks to the thoughtful questions he was asking and just generally how nice he is. (Do follow his podcast !). We had a long conversation about the PR industry, what got me to write a book and who would benefit from it but we also spoke a lot about how I began my career in PR, why I chose it and then why I chose to
HMA Public Relations
MAY 11, 2018
Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event. The post How To Make People Better appeared first on HMA Public Relations.
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