Deirdre Breakenridge

FEBRUARY 6, 2018

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time. Having the chance to study abroad is an opportunity that can open so many doors. Taking in a new culture, possibly a new language, and meeting people from all over the world is all very exciting.

Study 285

Study How To Instagram LinkedIn 285

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom. There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Ma

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.” The tragic plot twist stirred up simmering negative sentiment against Crock-Pot, starting as a “slow burn” that later caught fire on social media.

Crisis 199

Crisis Twitter Course Viral 199

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 150

Writing Storytelling Data Analysis 150

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

FEBRUARY 9, 2018

As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well. Lately, that perspective has changed. Leaders find that investing in their people can do a lot of good for the organization.

Employee 150

Employee Blogging 150

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client Oakbay Capital was exposed, and the sordid story was recapped by The New York Times this week.

Reputation 157

Reputation Crisis Management Ethics Agency 157

PRSay

FEBRUARY 5, 2018

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. They get there for other reasons — great ideas, an appetite for risk, a deep understanding of customers or technical prowess, among other attributes.

Communications 149

Communications Employee Leadership Writing 149

Ronn Torossian

FEBRUARY 5, 2018

They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated, including best song, best record, and album of the year. Not a bad haul in the year rap was supposed to, finally, reign supreme. That’s not to say rap had a rough night.

Blogging 150

Blogging Media Relations Media 150

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation. When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Branding Brand Crisis Management 133

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

FEBRUARY 9, 2018

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

Creativity 132

Creativity 132

Prowly

FEBRUARY 6, 2018

One of the key indicators of sector strength, job growth in the U.S. PR industry, continues its upward trend for the 4th consecutive year, according to a new report by PRunderground.com. The post 9 Years after the Financial Crisis, the PR Industry in the United States Continues Its Slow but Steady Recovery Process appeared first on Prowly Magazine.

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Financial Crisis Industry Trends 126

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” In other words, pardon the interruption as we’ve tried to crack this news nut.

Facebook 120

Facebook Journalism Local Google 120

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the busines

Analytics 100

Analytics Measurement Social Media Report 100

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Melissa Agnes

FEBRUARY 5, 2018

Last week, I had the pleasure of chatting with Shel Holtz about the Crock-Pot and Tide Pod Challenge incidents, on his widely recognized PR Podcast, “For Immediate Release” (“FIR”). My conversation with Shel begins at roughly the 6-minute mark, where we spend a good 15 minutes discussing: Whether the Tide Pod Challenge and the Crock-Pot incidents were issues or crises – and why; The impact of emotion and relatability, and how each of these brands chose to respond to

Crisis Management 100

Crisis Management Viral Crisis Leadership 100

PR News

FEBRUARY 7, 2018

Kevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if you treat a crisis like a bad day, you’ll make it worse.” So should Mark Zuckerberg and company treat comedian… Continued. The post Jim Carrey Wants You to Dump Facebook.

Crisis 88

Crisis Facebook Crisis Management Crisis Communications 88

Presspage

FEBRUARY 6, 2018

1. Curacao Tourist Board. Although Curacao is a well known holiday destination, their PR team does not sit on its laurels. In an effort to make the transition in their marketing efforts towards digital and inbound marketing, the team adopted a newsroom centric approach. Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%.

Examples 87

Examples Strategy Communications System 87

Shift Communications

FEBRUARY 6, 2018

Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. How do you make this happen – pick up the phone.

Pitching 84

Pitching Report Twitter Writing 84

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Barokas

FEBRUARY 6, 2018

Last week, a woman tried to board a United flight with a peacock. Not just any peacock, an emotional support peacock. United, in an effort to become my new favorite airline, refused the boarding of the bird. But before United got my full allegiance, Delta came out and tightened their rules around allowing emotional support pets. United soon followed , and it will no doubt ruffle a few feathers (high five).

Blogging 74

Blogging Airlines System Report 74

Beyond PR

FEBRUARY 6, 2018

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities. However, taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage. .

Media 73

Media Pitching Resources Report 73

Presspage

FEBRUARY 9, 2018

The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland. Just recently, the company announced its succesful market entry in the USA and Ireland. But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways.

Strategy 83

Strategy Energy Local Retail 83

Shift Communications

FEBRUARY 9, 2018

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth. The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 74

Twitter Conference Advertising Advertising 74

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

FEBRUARY 6, 2018

I first met Heidi McGuire three years ago through a mutual friend. She was referred to me for a potential piece of business with Thermo King (at the time). After a couple meetings, Heidi and I were working together. That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage.

Energy 68

Energy Corporate Travel Internal 68

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Selling online is all about trust and the customer experience. That being said, businesses must have a positive perception if they hope to ever sell through social outlets. Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base.

Branding 72

Branding Brand How To Web 72

Sword and the Script

FEBRUARY 6, 2018

A friend of mine was telling me about a political news story last year. I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true. To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible.

Content Marketing 67

Content Marketing Marketing Journalism Financial 67

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter.

B2C 74

B2C Web Advertising Advertising 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

FEBRUARY 7, 2018

3 tips to help you prepare. News headlines are regularly peppered with fear-instilling stories of data breaches and cybersecurity threats that riddle us to the core as we consider how our personal and private information is vulnerable to hackers. These same issues should concern companies even more. Large corporations like Uber and Equifax have already fallen prey to cyberattacks, and health care is the most hacked industry to date.

Crisis Communications 61

Crisis Communications Crisis Data Corporate 61

Wildfire

FEBRUARY 5, 2018

Working in PR, I’ve spent a lot of time over the years researching the best ways to generate ideas. And being in an agency a lot of that focus has been around conducting more effective brainstorms. We’ve worn six de Bono hats, we’ve got out the Play Doh to stimulate the left brain and even eaten peanuts, but I’ve often found the best ideas happen outside of these forums.

Creativity 60

Creativity Hotels Travel Measurement 60

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even when circumstances change. As the conversations around the marketing table often begin with, “At my last company we…”. That’s not to say that experience isn’t important, or that principles don’t exist because they do and they matter.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62