ImPRessions - Crenshaw Communications
AUGUST 17, 2018
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy. It was a sweet spot after they had rolled in, had their coffee, gotten through their overnight email and started moving forward with their day — but before lunch and looming deadlines. But now they have to turn in multiple stories a day.
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Ronn Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. Cartoon Creates Bomb Scare. The Cartoon Network program, Aqua Teen Hunger Force, has always been a bit of an acquired taste.
Prowly
AUGUST 16, 2018
Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists. The post To communicate your company you (also) need a journalist appeared first on Prowly Magazine.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ImPRessions - Crenshaw Communications
AUGUST 15, 2018
In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 13, 2018
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates. Sometimes, no matter how big you are as a company, one decision by one person can have a domino effect on your entire organization.
Prowly
AUGUST 15, 2018
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. I was deeply wrong. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine.
Stephen Waddington
AUGUST 13, 2018
LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.
Brand24
AUGUST 11, 2018
Increased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Here are our bulletproof tips and tricks!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Steve Barrett on PR
AUGUST 17, 2018
PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
5W PR
AUGUST 13, 2018
Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands. The audio lenses will animate automatically when users speak simple words like “yes”, “love”, “no”, and “hi” This is an alteration on previous filters that respond to physical actions that users take on camera like opening their mouths or winking.
Stephen Waddington
AUGUST 14, 2018
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day.
Shift Communications
AUGUST 17, 2018
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Muck Rack
AUGUST 16, 2018
The 2 major differences that separate PR and marketing: Skills and tools
Agility PR Solutions
AUGUST 12, 2018
There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe. Here are two prominent examples of big PR scandals that ended up going from bad to worse: Bridgestone Back in 1998, Bridgestone tires […]. The post How these prominent PR failures went from bad to worse appeared first on Agility PR Solutions.
Axia PR
AUGUST 13, 2018
Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.
Garrett Public Relations
AUGUST 17, 2018
Welcome to our weekly PR Crisis of the Week roundup. When I started this effort about a month ago, I was concerned that there might not be enough crises in the news to write about each week. My fears were unfounded, as once again this week, we have a plethora of candidates to choose from. […]. The post PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
AUGUST 16, 2018
Brands in the online world are constantly looking for ways to strengthen their presence and reach new markets. Usually, this means experimenting with new types of content , new marketing formats, and unique communication strategies. One of the most recent solutions to emerge in the digital world, is “interactive native content” Native content and interactive content both give marketers a unique way to connect with their target audience.
Agility PR Solutions
AUGUST 16, 2018
Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. They have hundreds to thousands of intern applicants every year, simply because students know that the company name carries weight […].
Sword and the Script
AUGUST 11, 2018
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. At least in the B2B space, sales and marketing have never been more aligned.
Muck Rack
AUGUST 15, 2018
How social media has changed the way we communicate
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Critical Mention
AUGUST 12, 2018
There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days. But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Additionally, they employ valuable strategies we can learn from: Beyoncé.
Agility PR Solutions
AUGUST 12, 2018
Gen Z’s potential as consumers is a factor that brand retailers should not overlook. With a buying power exceeding $500 billion, Gen Z teens and young adults have at their disposal a spending ability that is comparable to the GDP of many countries, including Belgium, Poland, Sweden, Thailand, and Venezuela, according to a new report from market research […].
Sword and the Script
AUGUST 14, 2018
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn.
Muck Rack
AUGUST 13, 2018
Your next press hit might be sitting in the next cubicle over
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
AUGUST 16, 2018
Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! What do PR pros expect from getting media? They want news from all media types as quickly as possible.
Agility PR Solutions
AUGUST 15, 2018
In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact. The real challenge today is homing in on the measurement-worthy stats that offer actual insights you can use.
Barokas
AUGUST 14, 2018
We all know it’s coming every summer: the dreaded August slow down. Most of us have a love/hate relationship with this time of year, which for some means it’s finally time for vacation, but for others it means business is brutally sluggish. Project timelines often slip as critical stakeholders cycle in and out of PTO and the phrase, “Let’s push that to fall” becomes far too familiar.
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