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Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.
In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery. However, transitioning from crisis to recovery requires strategic planning and […] The post Crisis Management: Knowing When a Crisis is Over appeared first on.
News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.
The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those industries have already successfully adopted AI solutions. So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.
PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […] The post Save $2k of PR budget every month (with a small adjustment to workflow) appeared first on PR Resolution — by CoverageBook.
PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […] The post Save $2k of PR budget every month (with a small adjustment to workflow) appeared first on PR Resolution — by CoverageBook.
With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? The New York Times bestselling author Erik Brynjolfsson (pronounced brin-YOLF-son ) – director of the Stanford University Digital Economy Lab at the Institute for Human-Centered Artificial Intelligence and senior fellow at the Stanford Institute for Economic Policy Research – sees both great opportunities and challenges ahead.
Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most powerful strategies for improving your business’s online visibility and […] The post Practical strategies for designing a combined SEO PR strategy for your brand appeared first on Agility PR Solutions.
“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with deep insights […] The post Video content rules social media engagement trends in 2023: New research explores activity across social channels in
Rebecca Ruiz is a senior reporter at Mashable covering mental health, digital culture, and technology. Her specific areas of expertise include suicide prevention, screen use and mental health, parenting, youth well-being, and meditation and mindfulness. During the episode, Rebecca talks about the change in coverage of mental health over the last 10+ years, how direct subject lines are most effective, the various ways she keeps tabs on sources and ideas, and more.
Up to 94% of tech executives view innovation partnerships as an essential strategy. As a result, there has been an increase in the number of partnerships and collaborations. When entering a partnership, it’s important to announce your alliances. Read More The post How to Write a Partnership Press Release appeared first on eReleases.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)—84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying decisions—but many businesses assume that once a review is posted, the customer is […] The post Customers who leave negative reviews can be salvaged—and even boost your reputation appeared first on Agility PR Solutions.
Great writing example fosters great insights for writers and citizens. By Jill O’Mahony Stewart Maybe it’s because I’m from Pennsylvania. Maybe it’s because I love infrastructure [really, I do; it’s another story, though]. Or maybe it’s because I teach writing and I LOVE good examples like this one. Whatever the reason, Gov. Josh Shapiro’s… Continue reading The On-Ramp to Writing Success The post The On-Ramp to Writing Success appeared first on Culpwrit.
The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […] The post AI Insights from The State of PR Technology 2023 Report appeared first on Prowly Magazine.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.
New media has become increasingly popular, availing more channels for PR digital strategists. However, the availability of these channels has yet to make getting earned media placements easier for PR professionals. In fact, the State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media […] The post How To Use Online Reviews To Improve Your Earned Media Efforts appeared first on The Hoyt Organization.
In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Embracing omnichannel retailing To compete with e-commerce giants, variety stores must embrace the concept of omnichannel retailing.
Starting your own business isn’t going to be a cakewalk. It’s tough out there right now, and as a first-time entrepreneur, you are likely to encounter various obstacles and pitfalls along the way. Understanding and learning from the mistakes made by others can significantly increase your chances of success. From inadequate market research to poor […] The post 7 common mistakes first-time entrepreneurs make—and how to avoid them appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!
As some employees resist companies’ plans to return to the office after the coronavirus pandemic, a hybrid schedule that combines working from home some days with working in the office perhaps three days a week has implications beyond the workplace, CNBC reports. As a result, many cities could find their fiscal health imperiled. According to a new report by the McKinsey Global Institute, based on a survey of large firms in nine cities around the world, including New York, San Francisco, London a
In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity.
Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts. Additionally, the media landscape has also become increasingly more crowded, making […] The post 5 tips for using data-driven thought leadership to power your full PR program appeared first on Agility PR Sol
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
“Mirror mirror on the wall. Who’s the fairest business of them all?” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” This “ugly mirror” is a metaphor for leaders to be brutally honest about the ch
Excitement surrounding Barbie has reached new heights this year thanks to the release of the much-anticipated movie starring Margot Robbie in July. This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consum
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