Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy co

Measurement 356

Measurement SEO Web Social Media 356

Cision

SEPTEMBER 9, 2021

If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer.

Journalism 317

Journalism Blogging Media 317

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants?

How To 315

How To Employee Training Interviews 315

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us.

Television 221

Television Pitching Interviews Radio 221

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

SEPTEMBER 7, 2021

The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now there’s a new challenge sweeping the internet. The Milk Crate Challenge: What is it? The “Milk […]. The post The Crate Challenge: Is it Worth the Risk?

Marketing 195

Marketing Publicity 195

Agility PR Solutions

SEPTEMBER 7, 2021

Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people. In 2020 alone, PR executives got a taste of crisis management with the myriad of crisis communications challenges that rocked the industry. […]. The post 8 crucial issues faced by today’s public relations executives appeared first on Agility PR Solutions.

Publicity 184

Publicity Crisis Management Crisis Communications Crisis 184

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. The information available in these videos helps people make purchase decisions, find new interests, learn new things, and keep themselves entertained. As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement.

YouTube 156

YouTube Video Corporate How To 156

Cision

SEPTEMBER 9, 2021

Philippa Nuttall appointed Editor in Chief, Environment and Sustainability at the New Statesman; Deborah Haynes is now Security and Defence Editor at Sky News; Christine Murray has started as Mexico & Central America Correspondent for the FT.

Media 195

Media Blogging 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

SEPTEMBER 10, 2021

New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view. For example, in a piece entitled, Influencer marketing: beyond the hype, we said that […].

Examples 158

Examples Marketing Analysis Publicity 158

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving.

Twitter 149

Twitter Company Branding Brand 149

Steve Barrett on PR

SEPTEMBER 7, 2021

So many things have fundamentally changed in the past two decades since 9/11, but the most important thing is for us to remember those who perished and make sure we all honor their memory with a renewed spirit of togetherness.

Blogging 146

Blogging 146

Cision

SEPTEMBER 7, 2021

Learn the time- and cost-saving benefits of PR software.

Software 178

Software Blogging 178

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

SEPTEMBER 8, 2021

Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. However, press releases have been evolving each year and adapting to new technologies and tendencies. If […].

Creativity 158

Creativity Technology Company Media 158

NewsWhip

SEPTEMBER 8, 2021

The food and beverage industry thrives on flavors. Salty, sweet, spicy— there are thousands of avenues to explore. We see specific flavors rule entire seasons, and for good reason. In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that are associated with comfort and nostalgia. In the summer, fruity, citrus flavors are often added to anything from drinks to desserts.

Trends 145

Trends Hotels Branding Brand 145

PRSay

SEPTEMBER 9, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C. Current job title: President, Fionix Consulting. Board nominee position: Southeast District. Alma mater: University of North Carolina at Chapel Hill, Hussman School of Journalism & Media.

Meeting 140

Meeting Banking Local Leadership 140

Cision

SEPTEMBER 7, 2021

Multiple updates at Reach plc and Express.co.uk; Memphis Barker has been appointed Acting Foreign Editor at The Telegraph.

Media 156

Media Blogging 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

SEPTEMBER 9, 2021

The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. Bad decision-making often finds its way into the C-suite. You would think that elected officials or corporate executives would have reached their positions of prominence based on their sound judgment and strength of character, but this is not […].

Crisis 153

Crisis Reputation Corporate Strategy 153

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Communications Conversations

SEPTEMBER 10, 2021

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider just a few stats: 28% of the U.S. 12+ population are now weekly podcast listeners, a 17% increase over 2020. 33% of Americans 12+ now own a smart speaker. 62% of the U.S. 12+ population are now weekly online audio listeners, an all-time high for this category. .

Strategy 130

Strategy Branding Brand Analysis 130

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Check out the post and the watch the video below. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out.

Social Media 130

Social Media Real Estate Media Pitching 130

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

SEPTEMBER 8, 2021

When users of the Reddit app recently opened the platform, they could notice a new button next to their search bar. This button is a brand new feature that the company introduced for its users, which allows them to see a video feed that pools various content from subreddits being followed, as well as content […]. The post Following market trends: New Reddit feature puts videos in front of wider audiences appeared first on Agility PR Solutions.

Reddit 151

Reddit Video Trends Marketing 151

Solo PR Pro

SEPTEMBER 8, 2021

Although you may work as a solo PR pro, you don’t have to go it alone. Maybe you’re in need of some financial advice or you want to grow your client roster. Maybe you’re desperate for some guidance about that seemingly obscure question you’ve been sitting on for two months. Or perhaps you’re butting heads with a client — how should you handle the situation?

Resources 117

Resources Groups eBook Facebook 117

Muck Rack

SEPTEMBER 9, 2021

6 questions with Matty Merritt from Morning Brew

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Axia PR

SEPTEMBER 8, 2021

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to achieve this goal. Many companies underestimate the value of getting organic traffic to their site.

Company 108

Company Engineering Advertising Advertising 108

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 6, 2021

New research from association tools and services firm Naylor Association Solutions provides an inside look at how these non-profits are navigating the impact of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of non-dues revenue. The firm’s 10th annual Association Communications Benchmarking Report analyzes survey data from senior staff […].

Survey 147

Survey Data Tools Report 147

PR Fuel

SEPTEMBER 9, 2021

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself. The sad reality is that headlines are often treated as an afterthought, even though 8 out of 10 people will read your headline. Yet only 2 out of 10 will click through to read the rest if the headline catches their attention.

Writing 105

Writing Education Tools Resources 105

Muck Rack

SEPTEMBER 8, 2021

Announcing Print on Muck Rack’s public relations management (PRM) software

Print 107

Print Software Publicity 107