Onclusive

SEPTEMBER 29, 2021

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on th

Analysis 369

Analysis Case Study Study Internal 369

Cision

SEPTEMBER 27, 2021

How to make sense of the metrics that matter most for your PR and comms strategy.

Measurement 308

Measurement Strategy How To 308

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media.

SEO 227

SEO Agency Policies Reputation 227

Business Wire

SEPTEMBER 29, 2021

For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period. With continued uncertainty around consumer spending, travel and return to in-person activity, along with a record high number of new issuers, valuations are volatile and investors are seeking clarity.

Report 195

Report Blogging Travel Consumer 195

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. However, given millions of new daily posts out there, it’s challenging to stay on top of this without a tool that can sort through it all and deliver actionable insights and recommendations in minutes.

Social Media 369

Social Media Media Enterprise Viral 369

Agility PR Solutions

SEPTEMBER 29, 2021

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. It allows you to identify market segments that are likely to respond to your pitch. You can also use it to reach that segment more efficiently through the latest, most relevant information. B2B lead […].

B2B 193

B2B Pitching Marketing Company 193

Awario

SEPTEMBER 27, 2021

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

Tools 186

Tools Social Media Media 186

PRSay

OCTOBER 1, 2021

As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 — is a reminder that, to engage with Hispanic audiences, communications professionals must first obtain authentic, firsthand knowledge about their cultures. We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community.

How To 168

How To Community Analysis Local 168

Ronn Torossian

SEPTEMBER 27, 2021

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […]. The post User-generated content appeared first on.

Film 195

Film Advertising Advertising Video 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

SEPTEMBER 27, 2021

Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […].

Study 179

Study Media Meeting Consumer 179

Cision

OCTOBER 1, 2021

Press releases with data points stood out from the crowd this month.

Data 156

Data Blogging 156

Muck Rack

SEPTEMBER 28, 2021

Why landing the placement is just the beginning of media relations

Media Relations 149

Media Relations Media 149

PRSay

SEPTEMBER 30, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jane Law, APR. Location: Bedford, N.H. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority. Board nominee position: Secretary. Alma mater: Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree).

Meeting 148

Meeting Leadership Interviews Internal 148

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

SEPTEMBER 26, 2021

Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies. If […].

Digital PR 174

Digital PR Branding Brand SEO 174

Cision

SEPTEMBER 30, 2021

Nearly half of U.S. adults get news from social media. These tips will help journalists build a credible social media brand and grow an audience.

Social Media 156

Social Media Branding Brand Media 156

Communications Conversations

SEPTEMBER 30, 2021

20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and very part-time copywriter) at this agency. As a result, I interacted with the designers and art directors from time to time. They were wonderful people. In fact, a couple of them turned out to be pretty good friends.

Social Media 131

Social Media Media Marketing Instagram 131

PR for Anyone

SEPTEMBER 29, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked all the time is “What can I do to land a TV pitch?” People know the power of television and they see me there regularly and they want to know how they can be that expert.

Pitching 130

Pitching Television Interviews Video 130

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

SEPTEMBER 26, 2021

Plenty of business owners, when they first establish their companies, tend to think they don’t need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn’t enough to get the ball rolling. While new businesses don’t have dedicated marketing or public relations teams to create highly […].

Company 167

Company Marketing Branding Brand 167

Cision

SEPTEMBER 30, 2021

Deborah Cohen to be Science Editor at ITV News; FT appoints Kana Inagaki as Tokyo Bureau Chief; Erron Gordon named Executive Creative Director & Head of Studio Output for News UK Broadcasting.

Creativity 156

Creativity Media Blogging 156

Muck Rack

SEPTEMBER 30, 2021

DIY media coaching: Using YouTube to media train yourself

Media Training 126

Media Training YouTube Training Media 126

Axia PR

SEPTEMBER 29, 2021

A changing consumer landscape and new consumer segments will emerge in the near future. The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there. Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.

Consumer 117

Consumer 117

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys. This year’s survey, a cross-category examination of brand loyalty, included 1,260 brands […].

Branding 166

Branding Brand Financial Survey 166

Cision

SEPTEMBER 28, 2021

Peter Cardwell has joined talkRADIO as Political Editor; The Guardian launches new weekend supplement; The Sun updates travel team.

Travel 156

Travel Media Blogging 156

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification.

Course 113

Course SMB B2B Analytics 113

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and concluded they all pretty much do the same thing in similar ways. His decision boiled down to the salesperson.

Survey 111

Survey Software Technology Tools 111

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 30, 2021

Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add value to the organization. There are different ways PR employees can show engagement.

Employee 166

Employee Industry Publicity 166

Cision

OCTOBER 1, 2021

Grace Ashford shifts coverage at The Times, Liz Skalka joins HuffPost, and more.

Media 137

Media Blogging 137

Steve Barrett on PR

SEPTEMBER 30, 2021

Most office-based business functions are allowing workers to come back on a voluntary basis – which in practice means everyone’s staying at home.

Blogging 110

Blogging 110