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As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. However, given millions of new daily posts out there, it’s challenging to stay on top of this without a tool that can sort through it all and deliver actionable insights and recommendations in minutes.
Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media.
For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period. With continued uncertainty around consumer spending, travel and return to in-person activity, along with a record high number of new issuers, valuations are volatile and investors are seeking clarity.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on th
The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].
The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].
B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. It allows you to identify market segments that are likely to respond to your pitch. You can also use it to reach that segment more efficiently through the latest, most relevant information. B2B lead […].
What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.
As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 — is a reminder that, to engage with Hispanic audiences, communications professionals must first obtain authentic, firsthand knowledge about their cultures. We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […].
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jane Law, APR. Location: Bedford, N.H. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority. Board nominee position: Secretary. Alma mater: Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree).
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and very part-time copywriter) at this agency. As a result, I interacted with the designers and art directors from time to time. They were wonderful people. In fact, a couple of them turned out to be pretty good friends.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked all the time is “What can I do to land a TV pitch?” People know the power of television and they see me there regularly and they want to know how they can be that expert.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Plenty of business owners, when they first establish their companies, tend to think they don’t need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn’t enough to get the ball rolling. While new businesses don’t have dedicated marketing or public relations teams to create highly […].
Deborah Cohen to be Science Editor at ITV News; FT appoints Kana Inagaki as Tokyo Bureau Chief; Erron Gordon named Executive Creative Director & Head of Studio Output for News UK Broadcasting.
A changing consumer landscape and new consumer segments will emerge in the near future. The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there. Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys. This year’s survey, a cross-category examination of brand loyalty, included 1,260 brands […].
58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and concluded they all pretty much do the same thing in similar ways. His decision boiled down to the salesperson.
Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add value to the organization. There are different ways PR employees can show engagement.
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