Business Wire
SEPTEMBER 27, 2022
Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.
Ronn Torossian
SEPTEMBER 29, 2022
Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes amusing commentary, reviews, and tutorials. Their followers follow them for their gaming skills and personalities.
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Agility PR Solutions
SEPTEMBER 29, 2022
Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer. There are a number […]. The post 5 tips for appealing to today’s consumers and improving your reputation appeared first on Agility PR Solutions.
PR for Anyone
SEPTEMBER 30, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic a
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR in High Definition
SEPTEMBER 30, 2022
The last couple of years have brought what has felt like near non-stop economic turbulence. Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
SEPTEMBER 28, 2022
When seeking earned media coverage, show PR agencies why journalists will take interest in your story. Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. However, it’s not always as simple as buying guaranteed news media coverage. While a PR agency can certainly connect your brand with newsrooms, your company must be newsworthy if you want to earn a spot in the news.
PR 20/20
SEPTEMBER 29, 2022
Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re thoughtful. We’re inquisitive. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!).
Solo PR Pro
SEPTEMBER 28, 2022
For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. Throughout her storied career, Mary served a variety of food-related clients, including those representing beef, sheep, seafood, raisins, potatoes and prunes.
Flack's Revenge
SEPTEMBER 29, 2022
At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts? If the world of PR is poorly understood, getting the most from A/R programs can be even more cryptic.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
SEPTEMBER 30, 2022
As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest technology and features, you can keep your clients and the […]. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions.
PRSay
SEPTEMBER 29, 2022
Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs). The firm does a good job, and its work is impressive.
Prowly
SEPTEMBER 30, 2022
It’s Friday again, meaning two amazing things – the weekend is lurking right around the corner and the new #PRChat is here! So take five, grab a cup of hot coffee and dive into an interview with Jim James – PR Counsel & entrepreneur who has amassed over 25 years of experience living in Singapore […]. The post Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group appeared first on Prowly Magazine.
Awario
SEPTEMBER 29, 2022
Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
SEPTEMBER 26, 2022
Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the news. This will help you gauge the effectiveness of […]. The post 5 PR and media tips for your business appeared first on Agility PR Solutions.
Steve Barrett on PR
SEPTEMBER 30, 2022
While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.
HMA Public Relations
SEPTEMBER 26, 2022
Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post.
5W PR
SEPTEMBER 29, 2022
Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Given below are tips to elevate the Instagram profiles of skincare products.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 29, 2022
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it’s a never-ending game, and you should always strive to reach more people and drive better results. […]. The post 11 steps to launching influencer giveaways on Twitch appeared first on Agility PR Solutions.
Sword and the Script
SEPTEMBER 28, 2022
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024.”.
Culpwrit
SEPTEMBER 26, 2022
Q. I’ve just started the first semester of my sophomore year and wonder if I picked the wrong major (journalism). I love journalism, but other friends have switched to public relations and digital media which seem to offer more job prospects. I know you are biased towards PR, but I’m looking for all sorts… Continue reading Did I Chose the Right Major?
Practical Law Construction
SEPTEMBER 24, 2022
Every so often the TCC produces a judgment that serves as a cautionary tale of how domestic building projects can go wrong and how the resultant litigation can be often be a: “… financial disaster for one of the parties and, even if not, likely an expensive and ultimately unrewarding result for both.” Those who have advised on and acted in such claims will be familiar with trying to manage the particular conflicting factors.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
SEPTEMBER 30, 2022
While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results show that most consumers (64 percent) started shopping online more as a result […].
Communications Conversations
SEPTEMBER 30, 2022
Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for PBR. And, it also resulted in PRB firing the social media manager who made the tweet. Or, years ago, many of you may remember a tweet from the Houston Rockets that included a gun and a horse–see below. This tweet also resulted in the firing of the social media manager responsible for it.
NewsWhip
SEPTEMBER 28, 2022
In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. The headline “Government votes that animals can’t feel pain or emotions” suddenly cropped up – and soon became a hugely read story.
Presspage
SEPTEMBER 25, 2022
Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical. In the worst cases, it can result in missed deadlines, inaccuracies and lost media opportunities. Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
SEPTEMBER 30, 2022
Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the new survey and report from Boston Consulting Group (BCG) reveals that only about one in five […].
Mindful Marketing
SEPTEMBER 25, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Tom Brady is one of few professional athletes who transcend their field. While many football players and fans revere him, even those who pay little attention to sports know his name. In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him.
OnePitch
SEPTEMBER 27, 2022
Today on Coffee with a Journalist we’re joined by Mia Sato from The Verge. Mia is a reporter at The Verge covering digital platforms and the people who use them. Click below to follow Mia Sato on Twitter and LinkedIn. During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more.
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