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Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions for your business to help give it a strong image to […]. The post 4 proven ways to boost your company’s public image appeared first on Agility PR Solutions.
There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you? How do you know if you're ready? What should you think about and plan for before quitting your job?
As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. And this makes it easy to gain the attention of your target audience. One of the most effective ways to differentiate your brand is by creating a unique […].
Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as. Read More The post How Can You Create a Press Release Marketing Strategy? appeared first on eReleases.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics. What they get is a […]. The post 5 influencer marketing mistakes that can hurt your brand and reputation appeared first on Agility PR Solutions.
By Mila Osorio and Chris Lopez Oscar Suris is no stranger to how hard work, determination, and a willing spirit can aid one in defying the odds. Statistically, few Hispanics and Latinos reach the highest levels of corporations in the United States. This Cuba native, however, has not only headed global communications for a… Continue reading Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention.
By Mila Osorio and Chris Lopez Oscar Suris is no stranger to how hard work, determination, and a willing spirit can aid one in defying the odds. Statistically, few Hispanics and Latinos reach the highest levels of corporations in the United States. This Cuba native, however, has not only headed global communications for a… Continue reading Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention.
Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process.
Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.
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The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer.
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On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Exclusive: __ Raises Funds for More Sustainable Packaging. Hi __, Reaching out to offer you the exclusive on some upcoming funding news from __, a digital marketplace built specifically for primary packaging.
This is the beginning of the new year and we decided to prepare something special for you — a Special Edition of #PRChat. In this chat, we’ll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. From the increasing importance of SCR […]. The post Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023 appeared first on Prowly Magazine.
A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. It’s a mix of autobiography, reflection, and insight by Marc C.
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On this week’s episode of Coffee with a Journalist, we have Jessica Bursztynsky as our guest. She is a staff writer at Fast Company and covers topics related to the gig economy and consumer internet companies. . During the episode, she will discuss her strategies for connecting with sources, the importance of subject lines in her work, her preference for phone calls before agreeing to embargoes, and more.
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CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative. While there is no like-for-like CrowdTangle replacement we do offer many of the same features, as well as a couple of added extras that make us stand out as the best alternative.
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Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Responsibility The first thing that any company needs to do when […] The post 4 critical steps for taking control during a PR crisis appeared first on Agility PR Solutions.
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