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PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team.
The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros sacrifice human connections in the interest of what they think is higher productivity.
By the Landis Team Over the years, I’ve found some interesting “common denominators” among PR people…many were active in school plays and/or debate teams; we all love to eat and criticize bad grammar…the list goes on. One constant is travel. PR folks have to travel for business, yes, but they are also invariably adventurous travelers in their “real” lives.
Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […] The post 7 Ways to Ruin Your PR Relationship with a Journalist appeared first on Prowly Magazine.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why? This feature allows you to organize and control PR campaigns to the full extent. Segmenting contacts in CRM will enable you to leverage all the data to grow your customer relations by […] The post The benefits of segmenting your PR contacts in CRM—and 6 ways to do it appeared first on Agility PR Solutions.
Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.
Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. Finding the Perfect PR Team It may seem overwhelming at the moment to find a seemingly perfect PR team to fit your needs.
The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This growth isn’t showing any signs of slowing down or stopping. One of the biggest reasons behind the growth is the increase in digitization all over the world. That situation was exacerbated by the global pandemic.
It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.
Avoid unethical business practices to keep your reputation safe. While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.
Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans. We also see it as a time to reflect on the value that African Americans and other minority groups bring to the PR industry, as well as to the business world. Let’s face it: the value of diversity, equity, and inclusion is incomparable and paramount to the success of any PR firm or business.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating. The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI.
Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle.
During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey. In a now-deleted post on LinkedIn, the NHL revealed they were only offering the event, titled ‘Pathway to Hockey […] The post What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?
Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals. […] The post 5 skills every social media manager should possess appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” PRSA’s Phoenix Chapter helped amplify the Code of Ethics during its first event of the year , an in-person discussion of some real-life ethical situations communicators are currently facing, including
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already.
Last night saw the Kansas City Chiefs emerge triumphant by the skin of their teeth against the Philadelphia Eagles at Super Bowl LVII. And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike.
The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism from some corners, calls for explanations and better transparency from others, and just about all of […] The post 5 PR lessons from the handling of the Chinese spy balloon and other UFOs appeared first on Agility PR Solutions
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.
Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts.
The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating. The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI.
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these technologies are being implemented, the majority of consumers (73 percent) believe there is potential for impact on […] The post 3 in 4 consumers believe AI can have a positive impact on their experience appeared first on Agility PR Sol
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1. Identify your target media outlets and journalists. 2. Tailor your pitch to each outlet and journalist. 3.
A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.
Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem. Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to
When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals. The firm’s latest report, A New Architecture to Manage Data Costs and Complexity, sponsored […] The post A new data architecture: How businesses can address spiraling data costs and complexity appeared first on Agility PR
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Are you struggling to figure out how to improve your small business branding? Don’t worry, because you aren’t alone. More than half of marketers (61%) say they struggle to generate leads. Running a business isn’t easy. It can take some. Read More The post 8 Strategies to Drastically Improve Your Small Business Branding appeared first on eReleases.
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations.
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