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Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.
How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.
The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.
The Future of AI for the PR & Communications Industry As technology advances, so do the opportunities it presents. One such game-changer is Artificial Intelligence (AI), which has ushered in a new era for the comms and PR profession. In this episode we examine: The opportunities and pitfalls that AI is bringing to the PR & Comms industry. What challenges generative AI has created for PR pros that need to monitor and generate content.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The finance industry operates in a regulated environment. Laws and regulations ensure transparency, protect consumers, and maintain financial system stability. Navigating these challenges is complex. Public relations plays a crucial role in managing reputation, effective communication, and building trust for financial institutions. Proactive compliance communication Financial institutions must proactively communicate their commitment to compliance […] The post Navigating Regulatory Challen
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.
A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a digital PR ambassador, but in today’s digital world, it is also crucial for other business […] The post 3 ways you can transform your employees into digital PR ambassadors appeared first on Agility PR Solutions.
Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. Ever mixed up terms like users, visitors, visits, and views? It happens to the best of us. While these terms may sound alike, they all hold distinct meanings. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook.
Fashion is fleeting, but style is forever. So how do you find your own personal style in a world where trends are constantly changing? Luckily, we have Tania Sterl, one of New York City’s finest fashion experts, to help us revamp our wardrobes. With over 20 years of experience in fashion, Tania has helped countless women dress for success. In this episode, she shares her secrets for finding your own unique style by investing in timeless pieces and staple outfits.
As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business growth. When businesses harness this data, PR professionals can tailor […] The post 3 creative tips for optimizing PR campaigns using sales data appeared first on Agility PR Solutions.
Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. The research programme conducted by five European universities also addresses future issues.
Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!
Anna Hrushka is currently a senior reporter at Banking Dive, covering banking and the fintech sector. She was also part of the team at Industry Dive to help launch the Banking Dive vertical.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The logistics industry’s main function is getting goods to customers quickly and efficiently. As competition gets tougher and customer standards evolve, logistics businesses need to employ strategies that optimize operations and enhance their brand image. Behind the scenes, an extremely significant aspect is often overlooked—effective brand communications.
If you’re looking for a PR tool and media database, quite a few are out there. Roxhill is among the most popular choices for UK businesses looking to build relationships with journalists. But you might be wondering — how much does Roxhill cost? Here is everything you wanted to know about Roxhill pricing. What is […] The post Roxhill 2023 Pricing — How Much Does it Cost?
How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.
In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engi
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Despite consumers’ voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations. Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift tickets—which makes one think that the way economists track consumer dollars doesn’t make much […] The post Brands spend too much time looking at categories—and not enough listening to consumers appeared first on Agil
Sarah Clarke, Senior Correspondent for Al Jazeera, sat down with Medianet to discuss her exhilarating career so far. From 8 years of living through, and reporting on Hong Kong’s pro-democracy movement, presenting and producing ABC’s AuzBiz Asia, and a 10-year stint with ABC as an Environment and Science reporter, there’s no challenge too great for Sarah.
Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Abbie Fink on key elements for a successful webinar.
Now that college is back in session, it is time for me to restart This Week in PR Ethics, a look at the most interesting, important and quirky communication ethics stories of the week. Since I haven’t done one in a while, I get to be elastic when using the term “week” this week. AI disinformation is cheaper than ever – I read this article over the weekend and it shows how cheaply and quickly a disinformation initiative can be created.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
With the holiday-shopping season now squarely on communicators’ radar, it’s a good time to take a look at another seasonal pastime—the act of giving. New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers and businesses over the last year, analyzing how pivotal moments like the ongoing Ukrainian […] The post The state of social impact in 2023: More consumers are turning to businesses creating societal change through impactful co
Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.
With many of us off for Labor Day, we might not have been aware that yesterday was also National Newspaper Carrier Day. Abbie Fink covers the history behind the day and how to recognize it in this blog post.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people’s lives through business, policy, and community actions—and new research from NTT Corporation finds that large enterprises investing in it see an average increase in […] The post Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for yo
Our world is always changing, and so is PR. Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most.
Many solos rely on referrals for new business. This works well, until it doesn’t. When a client decides to bring work in-house, go in a different direction, gets arrested (hey, it happens) or flat out fires you, you don’t have time to wait for a referral. Over the past 10+ years of Solo PR Pro, I have seen the same cycle repeated. A solo loses a client and then desperately begins business development.
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