Prowly
NOVEMBER 13, 2023
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?
ImPRessions - Crenshaw Communications
NOVEMBER 16, 2023
Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR firm, and there’s no institutional experience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
NOVEMBER 16, 2023
The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being. Telemedicine Telemedicine platforms allow patients to consult with healthcare […] The post The Increasing Role of Technology in Health and Wellness appeared first
Agility PR Solutions
NOVEMBER 13, 2023
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a summary overview of some of the key takeaways from the firm’s presentation. The panelists […] The post Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week appeared first on Agility PR S
Advertisement
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
NOVEMBER 14, 2023
The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a shift from “creating enough content” which has reigned as the top challenge for “many years.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stuart Bruce
NOVEMBER 12, 2023
The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Agility PR Solutions
NOVEMBER 12, 2023
All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter. But in today’s increasingly competitive landscape, how can you create a strong brand positioning strategy that takes […] The post 8 steps to effectively creating a brand positioning map appeared first on Agility PR Solutions.
Steve Barrett on PR
NOVEMBER 16, 2023
PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.
PR for Anyone
NOVEMBER 14, 2023
So many of us have these big dreams and passion projects, but we don’t always know how to bring them to life. That’s what Charmaine’s company “Raise A Dream” does; help people bring their ideas to life through collaboration, partnership, and sponsorship. The one thread that is woven through Charmaine’s puzzle is relationship. She used collaboration and sponsorship in pretty much everything that she did in her businesses.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
NOVEMBER 15, 2023
Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. On Oct. 15, PRSSA honored Gina Laughlin with its Hall of Fame Award, which recognizes PRSSA alumni who are currently PRSA members and have made outstanding contributions to the profession.
Stern + Associates
NOVEMBER 13, 2023
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.
Agility PR Solutions
NOVEMBER 15, 2023
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with projections indicating it will surpass 107.5 billion by 2028. Image via Statista This exponential […] The post 5 roles of artificial intelligence in digital PR—and how to optimize them appeared first on Agility PR Solutions.
PR for Anyone
NOVEMBER 14, 2023
I love the holiday season. My favorite part is being with family and friends so I don’t want to spend all my time in the kitchen cooking. I prefer having easy foods to prepare ahead of time or have on hand so I just have to pull things out when I’m ready to entertain. In this segment on Good Day D.C. I share some of my favorite hacks with you to use this holiday season.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Wadds Inc.
NOVEMBER 11, 2023
The impact of AI on public relations is set to be transformative for public relations practice, but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. The pessimistic argument is that it’s a threat to all professional disciplines. The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively.
Stern + Associates
NOVEMBER 13, 2023
What does it take to cultivate a company culture of kindness, altruism and collaboration that attracts and retains talented employees? Discover top experts who offer fear-conquering strategies for a courageous, innovative workplace, research-backed tips to boost employee and customer happiness, thoughtful ways to bolster organizational resilience and mitigate stress, and frameworks for improving productivity by focusing on values, purpose, wellness and inclusion.
Agility PR Solutions
NOVEMBER 15, 2023
Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded? New research from […] The post The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several ch
Prowly
NOVEMBER 14, 2023
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility. In this article, we delve into earned media meaning, the concept of […] The post What Is Earned Media?
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Newsfile
NOVEMBER 14, 2023
By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. 1.
Wadds Inc.
NOVEMBER 12, 2023
The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It provides a signpost to how practitioners should develop future skills. I had the opportunity to join a European Public Relations Education and Research Association (EUPRERA) webinar last week hosted by Dr Anca Anton with Prof Dr Ralph Tench and Prof Dr Dejan Verčič, two researchers from the European Communication Monitor team.
Agility PR Solutions
NOVEMBER 14, 2023
The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday season, and the holidays being the peak season for marketing content year in and […] The post 6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful appeare
PR Fuel
NOVEMBER 14, 2023
What’s the capstone of an effective press release that separates it from the noise? It’s the call-to-action (CTA). The right CTA can be the difference between a press release that fizzles out and one that captures the imagination and. Read More The post How Can You Create the Greatest CTA Press Release? appeared first on eReleases.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Bianchi Biz Blog
NOVEMBER 16, 2023
As it seems every year, the holidays and the year-end celebrations that come with them have snuck up on us once again. While the festive season might bring to mind thoughts of time spent outside of the workplace with family and friends, filled with glittering décor, gift giving, or holiday travel, it also brings an annual tradition for many within the workplace as well – the company / office holiday party.
Prowly
NOVEMBER 13, 2023
Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, complex narratives with different angles might take a day or even more to put together. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of writing a […] The post How to Write and Send an AI Press Release (with Examples) appeared first on Prowly Magazine.
Agility PR Solutions
NOVEMBER 15, 2023
In today’s fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales process. The fusion of these two disciplines offers a powerful synergy that can significantly elevate enterprise sales and cultivate […] The post How effective public relations integration elevates enterprise sales appea
Wadds Inc.
NOVEMBER 15, 2023
A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Purpose is not just a buzzword. Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
NOVEMBER 15, 2023
Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to understanding without compromising on the depth of insights to which you’re accustomed.
Prowly
NOVEMBER 13, 2023
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You’re about to head out of the office, but you check your social platforms and you see that all hell has broken […] The post What’s the difference between social listening and social monitoring in PR?
Agility PR Solutions
NOVEMBER 14, 2023
In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the first page. […] The post 4 top SEO tips for business marketers in 2023 appeared first on Agility PR Solutions.
Expert insights. Personalized for you.
219 
Let's personalize your content