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Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market. Not only are a digitally native audience most likely to engage with quick and catchy videos and […] The post Momentology: 4 PR campaigns that have created lasting impressions in one moment appeared first on Agility PR Solutions.
What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.
The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else.
In ͏the ever-expan͏din͏g realm of social me͏dia marketing, sustain͏ing an average follower growth rate is a crucial objective for brands and influencers alike. Achieving consistent and meaningful growth requires a strategic approach that goes beyond mere numbers. Consiste͏nt brand voice Maintain a con͏sistent brand͏ voice across all social media platforms.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software. Why? Because these deals have a direct impact on the products you use.
I was thrilled to be back on Good Morning Washington to share some fantastic tips on decluttering and organizing as we kick off the new year. If you’re like many of us and find yourself surrounded by holiday remnants, fear not! I’ve got some simple and effective solutions to help you clear the chaos and start the year with a fresh, organized space.
I was thrilled to be back on Good Morning Washington to share some fantastic tips on decluttering and organizing as we kick off the new year. If you’re like many of us and find yourself surrounded by holiday remnants, fear not! I’ve got some simple and effective solutions to help you clear the chaos and start the year with a fresh, organized space.
Economics is inseparable from politics and philosophy, but we don’t have to be prisoners to what are assumed to be inevitable economic laws. As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.” In this episode: Nick discusses how his background in ancient philosophy led him to become an investigative economic jou
Ever get nervous before doing an interview? Or maybe it’s your first one, and you want to prepare yourself the best you can. Miscommunication, missed opportunities, and results that don’t yield the answers you were hoping for are all common interview mistakes – which you can omit if you know these few rules and tactics. […] The post 28+ Online and In-Person Tips On How to Conduct a Good Interview appeared first on Prowly Blog.
This blog is provided by the IPR Digital Media Research Center When should artificial intelligence (AI) use be disclosed? Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose?
Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers’ preferences to remain competitive. While they primarily impact social media marketing, they can also enhance your overall […] The post 4 ways to unlock SEO potential with social listening strategies appeared first on Agi
Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Master all five, and your product will likely land in the spotlight. Still trying to figure out where to start?
Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling unexpected heights as we looked ahead to […] The post ICYMI: Bulldog’s most popular posts in December looked at what PR can expect in the transformative year ahead with AI and more appeared first on Agility PR Solutions.
It’s 2024. I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. At these events, companies will debut new products and get the chance to tell their stories.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. Can you tell us what types of stories, trends or issues are on your radar now?
It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.
As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order. Portfolio was created to recognize excellence by financial marketers in over 35 comms and content categories. Since the first Portfolio in […] The post Financial marcomms: Its 30-year evolution seen through an awards show lens appeared first on Agility P
PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Doing more with less seems to be a never-ending trend in the public relations profession. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine! ” Protecting one’s own property and respecting others’ property are crucial for a functioning society, so when a near century old copyright expires
Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics that worked a few years ago and were enough for a business website to get […] The post 10 link-building mistakes for your PR campaign to avoid in 2024 appeared first on Agility PR Solutions.
2024 will be another monumental year of continued change in the world of corporate reputation management. To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Leo Schwartz is a reporter at Fortune, where he covers the global impact of crypto, regulation, cybercrime, and all things blockchain. Leo also writes Proof of State, the Wednesday edition of the daily Fortune Crypto newsletter.
When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.
2024 will be a pretty good year to be an AI vendor. Following a year of innovation, research and development in AI across cloud computing, SaaS, embedded end-to-end, semiconductors and hardware, the market is now expected to start paying off for the most advanced players. The companies that have invested the most (at least $2 […] The post What will the AI marketplace look like in 2024?
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