Agility PR Solutions

JANUARY 9, 2024

Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market. Not only are a digitally native audience most likely to engage with quick and catchy videos and […] The post Momentology: 4 PR campaigns that have created lasting impressions in one moment appeared first on Agility PR Solutions.

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Video Marketing Branding Brand 177

Business Wire

JANUARY 10, 2024

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.

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Blogging Internal International Trends 352

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else.

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Trends Mobile Twitter Consumer 320

Ronn Torossian

JANUARY 8, 2024

In ͏the ever-expan͏din͏g realm of social me͏dia marketing, sustain͏ing an average follower growth rate is a crucial objective for brands and influencers alike. Achieving consistent and meaningful growth requires a strategic approach that goes beyond mere numbers. Consiste͏nt brand voice Maintain a con͏sistent brand͏ voice across all social media platforms.

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Social Media Branding Brand Marketing 221

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software. Why? Because these deals have a direct impact on the products you use.

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Branding Brand Reddit Pitching 145

Prowly

JANUARY 11, 2024

Ever get nervous before doing an interview? Or maybe it’s your first one, and you want to prepare yourself the best you can. Miscommunication, missed opportunities, and results that don’t yield the answers you were hoping for are all common interview mistakes – which you can omit if you know these few rules and tactics. […] The post 28+ Online and In-Person Tips On How to Conduct a Good Interview appeared first on Prowly Blog.

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Interviews How To Blogging Industry 118

Stern + Associates

JANUARY 10, 2024

Economics is inseparable from politics and philosophy, but we don’t have to be prisoners to what are assumed to be inevitable economic laws. As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.” In this episode: Nick discusses how his background in ancient philosophy led him to become an investigative economic jou

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Meeting Journalism Policies Groups 115

Institute for Public Relations

JANUARY 9, 2024

This blog is provided by the IPR Digital Media Research Center When should artificial intelligence (AI) use be disclosed? Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose?

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Sports Journalism Blogging Examples 115

PR for Anyone

JANUARY 10, 2024

Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.

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Industry Instagram Community LinkedIn 130

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

JANUARY 11, 2024

PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.

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Airlines Crisis Reputation Branding 113

Agility PR Solutions

JANUARY 11, 2024

SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers’ preferences to remain competitive. While they primarily impact social media marketing, they can also enhance your overall […] The post 4 ways to unlock SEO potential with social listening strategies appeared first on Agi

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SEO Strategy Trends Social Media 113

PRSay

JANUARY 9, 2024

It’s 2024. I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. At these events, companies will debut new products and get the chance to tell their stories.

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Training Conference Technology Meeting 103

PR for Anyone

JANUARY 9, 2024

Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. Can you tell us what types of stories, trends or issues are on your radar now?

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Agility PR Solutions

JANUARY 11, 2024

Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling unexpected heights as we looked ahead to […] The post ICYMI: Bulldog’s most popular posts in December looked at what PR can expect in the transformative year ahead with AI and more appeared first on Agility PR Solutions.

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PRSay

JANUARY 11, 2024

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains.

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Case Study Nonprofit Guidelines Ethics 97

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders.

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Pitching Print Report Measurement 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Mindful Marketing

JANUARY 8, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine! ” Protecting one’s own property and respecting others’ property are crucial for a functioning society, so when a near century old copyright expires

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Agility PR Solutions

JANUARY 10, 2024

As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order. Portfolio was created to recognize excellence by financial marketers in over 35 comms and content categories. Since the first Portfolio in […] The post Financial marcomms: Its 30-year evolution seen through an awards show lens appeared first on Agility P

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HMA Public Relations

JANUARY 10, 2024

Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.

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Examples Publicity 93

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Master all five, and your product will likely land in the spotlight. Still trying to figure out where to start?

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Pitching Consumer Trends Viral 93

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Reputation Us

JANUARY 8, 2024

2024 will be another monumental year of continued change in the world of corporate reputation management. To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year.

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Reputation Crisis Management Crisis Analysis 88

Agility PR Solutions

JANUARY 10, 2024

Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics that worked a few years ago and were enough for a business website to get […] The post 10 link-building mistakes for your PR campaign to avoid in 2024 appeared first on Agility PR Solutions.

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SEO Marketing Publicity 113

HMA Public Relations

JANUARY 12, 2024

Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!

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Communications Tools Blogging Marketing 88

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

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Consumer Social Media Education Advertising 85

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. What is B2B? B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers.

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Agility PR Solutions

JANUARY 10, 2024

2024 will be a pretty good year to be an AI vendor. Following a year of innovation, research and development in AI across cloud computing, SaaS, embedded end-to-end, semiconductors and hardware, the market is now expected to start paying off for the most advanced players. The companies that have invested the most (at least $2 […] The post What will the AI marketplace look like in 2024?

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HMA Public Relations

JANUARY 8, 2024

It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.

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