ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368

Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

Social Media 318

Social Media Media Blogging 318

Ronn Torossian

JULY 28, 2021

The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. There is even a national pet day, […]. The post Effective Marketing of Pet Products appeared first on.

Marketing 195

Marketing Strategy Branding Brand 195

Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting theory and it is critical to understand and embrace. In 1963 political scientist Bernard Cohen put forth the colloquial maxim, “The press may not be successful much of the time in telling people what to think, but it is

Public Affairs 195

Public Affairs Viral Government Policies 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PRSay

JULY 28, 2021

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save $100 with coupon code PRSA21!

Mobile 200

Mobile Web Writing Training 200

Ronn Torossian

JULY 26, 2021

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. This is precisely where AI marketing strategies become incredibly useful. Artificial intelligence marketing (AI Marketing) is the method of using […].

Strategy 195

Strategy Marketing Branding Brand 195

ImPRessions - Crenshaw Communications

JULY 26, 2021

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity Advocates of the Year.

Advertising 156

Advertising Advertising Technology Report 156

Agility PR Solutions

JULY 25, 2021

As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand noticed can look like a daunting task if you don’t have a clear […]. The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions.

Agency 190

Agency Branding Brand Marketing 190

Cision

JULY 29, 2021

TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK.

Media 178

Media Report Blogging 178

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

JULY 26, 2021

PRWeek’s most popular honorific program increases in significance year after year because it holds up a mirror to the values shaping a profession that has never been important.

Blogging 174

Blogging 174

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same.

Media Relations 171

Media Relations Media Pitching Survey 171

Agility PR Solutions

JULY 29, 2021

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has been shown that piece of content. Meanwhile, reach is who has actually seen […].

Social Media 170

Social Media Media Company Publicity 170

Cision

JULY 27, 2021

Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects.

Media 178

Media Blogging 178

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Communications Conversations

JULY 27, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least when it comes to grammar.

Social Media 158

Social Media Marketing Media YouTube 158

Stephen Waddington

JULY 29, 2021

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. I’ve picked up the CIPR PR in a Pandemic report several times over the past week. There isn’t a single headline. But that’s the story. It’s complex and full of nuance. Everyone’s experience of the pandemic has been difference. The study replaces the CIPR’s annual State of the Profession survey and reports on the experience of more than 1,000 practitioners during the pandemic.

Report 157

Report Reputation Ethics Survey 157

Agility PR Solutions

JULY 30, 2021

If you haven’t yet taken the time out to learn how to market your non-profit, then you could be missing out on important opportunities that could greatly benefit your organization. Updating your website regularly and holding the odd fundraiser is certainly effective, but there is a lot more you can do to help expand your […]. The post 6 tips to help you market your non-profit organization appeared first on Agility PR Solutions.

Marketing 164

Marketing How To Publicity 164

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians.

Pitching 130

Pitching Media Fashion Interviews 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Cision

JULY 29, 2021

Fix these common missteps before they happen.

Communications 245

Communications Blogging 245

PRSay

JULY 26, 2021

For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations. Diversity extends beyond simply races, but also includes many other metrics of representation across all spectrums of humanity.

Travel 145

Travel Community Employee Government 145

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a recent study of 14,000 consumers, digital community building firm Vesta identified five audience segments and the […].

Consumer 163

Consumer Branding Brand Study 163

Solo PR Pro

JULY 27, 2021

You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first. As a solo PR pro, your website is often your first chance to make an impression on a prospective client.

Social Media 131

Social Media Writing Tools Examples 131

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JULY 30, 2021

Maggie Coughlan, Delia Cai join Vanity Fair, Craig Nakano promoted at the LA Times, and more.

Media 137

Media Blogging 137

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy

Marketing 118

Marketing SEO How To Analysis 118

Agility PR Solutions

JULY 30, 2021

Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire. And what’s more– we’ve gathered all the best tips for creating one. […]. The post 5 tips for building a brand awareness questionnaire appeared first on Agility PR Solutions.

Branding 156

Branding Brand Analysis Publicity 156

Contently - Strategy

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. “SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find.

SEO 120

SEO Automotive YouTube Video 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Landis PR

JULY 26, 2021

Photo courtesy of Pixabay. By Sean Dowdall. “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation.

Reputation 111

Reputation Tools SEO Customer Service 111

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105

How To Engineering Google Web 105

Agility PR Solutions

JULY 28, 2021

What do you think of when you hear the term marketing activism? You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations that support underrepresented groups or causes. However, marketing activism […].

Branding 157

Branding Brand Marketing Groups 157