5 Ways to Manage Social Media Burnout
Cision
JULY 29, 2021
The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.
Cision
JULY 29, 2021
The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.
Ronn Torossian
JULY 28, 2021
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. There is even a national pet day, […]. The post Effective Marketing of Pet Products appeared first on.
Onclusive
JULY 27, 2021
The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting theory and it is critical to understand and embrace. In 1963 political scientist Bernard Cohen put forth the colloquial maxim, “The press may not be successful much of the time in telling people what to think, but it is
PRSay
JULY 28, 2021
Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save $100 with coupon code PRSA21!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JULY 30, 2021
See what people were talking about on social this month.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JULY 26, 2021
We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity Advocates of the Year.
Agility PR Solutions
JULY 25, 2021
As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand noticed can look like a daunting task if you don’t have a clear […]. The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions.
Cision
JULY 29, 2021
TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK.
Steve Barrett on PR
JULY 26, 2021
PRWeek’s most popular honorific program increases in significance year after year because it holds up a mirror to the values shaping a profession that has never been important.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same.
Agility PR Solutions
JULY 29, 2021
In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has been shown that piece of content. Meanwhile, reach is who has actually seen […].
Cision
JULY 27, 2021
Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects.
PRSay
JULY 26, 2021
For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations. Diversity extends beyond simply races, but also includes many other metrics of representation across all spectrums of humanity.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Solo PR Pro
JULY 27, 2021
You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first. As a solo PR pro, your website is often your first chance to make an impression on a prospective client.
Agility PR Solutions
JULY 30, 2021
If you haven’t yet taken the time out to learn how to market your non-profit, then you could be missing out on important opportunities that could greatly benefit your organization. Updating your website regularly and holding the odd fundraiser is certainly effective, but there is a lot more you can do to help expand your […]. The post 6 tips to help you market your non-profit organization appeared first on Agility PR Solutions.
Cision
JULY 29, 2021
Fix these common missteps before they happen.
Axia PR
JULY 27, 2021
Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Contently - Strategy
JULY 28, 2021
Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. “SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find.
Agility PR Solutions
JULY 26, 2021
Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a recent study of 14,000 consumers, digital community building firm Vesta identified five audience segments and the […].
Cision
JULY 30, 2021
Maggie Coughlan, Delia Cai join Vanity Fair, Craig Nakano promoted at the LA Times, and more.
Landis PR
JULY 26, 2021
Photo courtesy of Pixabay. By Sean Dowdall. “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Contently - Strategy
JULY 27, 2021
In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores.
Agility PR Solutions
JULY 30, 2021
Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire. And what’s more– we’ve gathered all the best tips for creating one. […]. The post 5 tips for building a brand awareness questionnaire appeared first on Agility PR Solutions.
PR Fuel
JULY 28, 2021
Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.
HMA Public Relations
JULY 27, 2021
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Culpwrit
JULY 27, 2021
Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that. I am so frustrated with the non-vaccinated and conspiracy theorists. Remember when we all got […].
Agility PR Solutions
JULY 28, 2021
What do you think of when you hear the term marketing activism? You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations that support underrepresented groups or causes. However, marketing activism […].
5W PR
JULY 27, 2021
These days, there are still a number of people who don’t really understand how big the video game industry really is. Generally, about ten game titles make just as much if not more than Hollywood’s biggest hit movie each year. Just in the last year, the gaming industry’s revenue reached over $150 billion. However, behind all of the familiar characters, franchises, and corporations, there are big PR teams that work on the same strategies as their counterparts in other industries.
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