Solo PR Pro
OCTOBER 10, 2023
Mental health has been under the radar for far too long as many suffered in silence. The pandemic drove much needed change and mental health is gaining recognition as an important part of our overall well-being. Given the unique pressures of the public relations industry, especially for those running their own business, this new era of transparency is welcomed.
5W PR
OCTOBER 11, 2023
Networking is the lifeblood of public relations. It’s the secret sauce that can turn good PR professionals into great ones. The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount.
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HMA Public Relations
OCTOBER 11, 2023
Utilizing the expertise of professional partners in your client services team can enhance the value of PR agencies and businesses alike. Rayna Burgett discusses bringing new resources into your business and shares how the Public Relations Global Network helps HMA think outside of the traditional PR box. Find out more!
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
OCTOBER 10, 2023
Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads. We know what you’re probably thinking: another social media network to get to grips with? Another algorithm to stay on top of? Yes, the challenges […] The post Exploring Meta’s Threads—8 ways it boosts business engagement appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
OCTOBER 11, 2023
Who doesn’t dream of having a fantastic relationship with their kids? When we adopt a more mindful approach to parenting, effective communication and mutual understanding naturally follow. Leading the charge in the conscious parenting movement is Katherine Winter-Sellery, a three-time TEDx speaker, bestselling author, parenting coach, and a mother of two.
Sword and the Script
OCTOBER 10, 2023
71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you. That challenge is fairly pervasive across B2B marketing , according to a new survey.
Agility PR Solutions
OCTOBER 11, 2023
In today’s fast-paced digital age, where information travels at lightning speed, and the world never sleeps, reputation management has become a critical concern for organizations across the board. As communication professionals, we are tasked with navigating the increasingly complex terrain of crisis communications in the digital era. This article delves into the challenges posed by […] The post Crisis communications: 5 tips for handling reputation management in the digital age appe
PRSay
OCTOBER 9, 2023
M.J. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. 1–Dec. 6. Visit the PRSA website for more details on the program. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Axia PR
OCTOBER 10, 2023
In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Tune in to learn more!
Stuart Bruce
OCTOBER 7, 2023
The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation
Agility PR Solutions
OCTOBER 10, 2023
CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation appears to be more complicated for DX professionals, a […] The post B2B companies struggle with executing a great digital experience: CX teams need better ways to analyze and act on customer behavior appeared first on Agility P
Wadds Inc.
OCTOBER 12, 2023
Using large language models like Claude 2 to extract information from academic papers. Making sense of a research paper and extracting information typically takes half a day. Parsing a paper using the Anthropic Claude 2 large language model and asking the AI bot for a summary, key arguments, and the method takes 15 minutes. I’ve included an example below from a recent paper published in the Journal of Public Relations Research.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
OCTOBER 10, 2023
In today’s digital age, social media has become an integral part of our daily lives. It’s not just a platform for sharing personal updates. It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide.
Bianchi Biz Blog
OCTOBER 9, 2023
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com.
Agility PR Solutions
OCTOBER 8, 2023
How a Focus Group of Gen Zers Exposed the Perils of Surface-level Assumptions About Their Generation Gen Z is so surprisingly wise for its years that older generations—and marketers—may be missing it. As I observed the 13 Gen Zers we recruited for a recent focus group get settled into the nest of couches carefully arranged […] The post Gen Z Reframed: Putting common marketing misconceptions in context appeared first on Agility PR Solutions.
Wadds Inc.
OCTOBER 12, 2023
AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai AI tools have the potential to improve the skills of public relations practitioners and improve standards. AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
OCTOBER 9, 2023
Daisy Nelson, the editor in chief of Mohave Valley Daily News, Needles Desert Star and Laughlin Nevada Times, is the latest feature in our #MediaMonday series. Meet Daisy, discover what drew her to writing and find out more on her role in this post.
5W PR
OCTOBER 11, 2023
The global average cost of a data breach was $4.35 million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breache
Agility PR Solutions
OCTOBER 12, 2023
In today’s fiercely competitive business environment, customer retention has become a cornerstone of sustainable success. While customer acquisition is undeniably important, retaining existing customers is equally, if not more, crucial for long-term growth and profitability. To thrive, businesses must meticulously monitor and manage key customer retention metrics.
NewsWhip
OCTOBER 11, 2023
In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. The issue boils down to: most brands focus on global issues that have already surfaced.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
OCTOBER 10, 2023
Arizona has proven to be a hot spot for both domestic and international business relocations. Scott Hanson highlights the importance of staying on top of international trends and shares the top birthplaces for Arizonans born in other countries in this blog post. Take a look!
5W PR
OCTOBER 11, 2023
The Natural Products Expo East, hosted by Informa Markets’ New Hope Network, recently held its final show in Philadelphia, Pennsylvania. This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. While Expo East marked the end of an era, it also signaled the birth of a new show, Newtopia Now.
Agility PR Solutions
OCTOBER 11, 2023
Just finding prospective talent is a challenge for companies these days, but the stakes have now been raised for how businesses proceed through the process of fielding applications and conducting interviews—this “talent experience” has a more significant impact on the bottom line than hiring managers might realize, according to new research from talent cloud firm […] The post Employer branding in focus: 5 things job applicants want from you appeared first on Agility PR Solutions.
The Hoyt Organization
OCTOBER 9, 2023
Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. In response, the platform initiated modifications to its algorithms to refine user feeds with an increased focus on relevance and quality.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
OCTOBER 12, 2023
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!
5W PR
OCTOBER 9, 2023
In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry.
Agility PR Solutions
OCTOBER 9, 2023
Every millisecond of user attention is a coveted treasure. Countless resources often get poured into crafting what should be top-tier content, but it’s getting harder and harder to make more than a ripple in the ocean of online media. But we’ve got your back with this deep dive into three best practices that we believe […] The post 3 best practices for boosting PR impact with fresh website content appeared first on Agility PR Solutions.
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