Onclusive

DECEMBER 22, 2017

“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 0

How To Content Marketing Conference Analytics 0

Deirdre Breakenridge

DECEMBER 18, 2017

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. It’s even more difficult to know what features are most relevant to you and your company. Is Instagram’s new Direct App something you should be concerned with?

Case Study 224

Case Study Trends Instagram Social Media 224

Ronn Torossian

DECEMBER 18, 2017

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations. In those days, the NBA All-Star Game and its day-before draw, the Slam Dunk Contest, were must-see TV for countless basketball fans across the globe.

International 150

International Internal Blogging Media 150

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are obviously few and far between, presumably because we don’t hear about the bad news that never hit the press. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Flack's Revenge

DECEMBER 21, 2017

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush. Here are some recent headlines, and excerpts: . NY Times : How Evil Is Tech?

Industry 136

Industry Technology Facebook Engineering 136

PRSay

DECEMBER 21, 2017

From left to right: Natan Edelsburg, Monita Buchwald, Elias “Buck” Buchwald. The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. One such clan has PR experience that goes back generations in New York City, while another extends forward and covers the Midwest and East Coast. For both Natan Edelsburg of New York City and the family of David L.

Publicity 151

Publicity Radio Technology Sports 151

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan.

Exercises 136

Exercises Comparison International Internal 136

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. However, a good portion of people using content marketing are not getting results due to making one mistake or the other.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

DECEMBER 19, 2017

Since content plays such an important role in both types of activities, why not join forces and start crafting content that will not only attracts media’s attention but will also create an opportunity to rank high in search results? The post Cool Tools Every PR Pro Should Be Using When Crafting Great Content appeared first on Prowly Magazine.

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Tools Content Marketing Marketing 134

Flack's Revenge

DECEMBER 22, 2017

To clear your doubts regarding LMS implementation, we’ve compiled the answers to the most frequently asked questions.

Technology 136

Technology 136

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. We saw our share of popular, well-liked personalities fall brilliantly into discredit, but, with the exception of Uber, the stories largely centered on entertainment celebrities and politica

Company 114

Company Viral Travel Corporate 114

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. But for companies in less glamorous industries, this job may seem more challenging.

Industry 222

Industry How To Insurance Insurance 222

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Communications Conversations

DECEMBER 21, 2017

This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend posts. We all know video is going to increase in importance and relevance across social channels in the year ahead.

Video 109

Video Facebook Trends Web 109

Axia PR

DECEMBER 21, 2017

Investing in solar panels is a. big decision – a lot of time, thought and money goes into choosing the right panels, finding the best installer and arranging for the building and/or installation work to be done. Once your system is in place, it’s easy to feel that you’ve done your bit and simply sit back and let the sun – and your solar panels – do all the work.

Energy 91

Energy System Chemicals Handbook 91

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view. Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies]

Media 83

Media B2B Survey Advertising 83

Cision

DECEMBER 22, 2017

If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week’s list. We have the top 10 Game Informer magazine staff on Twitter, ranked by the number of followers. Metrics were pulled on Dec. 22, 2017 and may change over time. 1. Andy McNamara — Editor in Chief — 38,839. 2. Andrew Reiner — Executive Editor — 35,850. 3.

Twitter 120

Twitter Video Industry Blogging 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Mark My Words

DECEMBER 21, 2017

For all those venturing out this Christmas to see Hugh Jackman’s “The Greatest Showman” here is my view on the real Phineas Emperor of Hype. I’ve often been asked about my fantasy dinner party guests from history. It’s a fluctuating list, but one man always comes out on top; the great American Showman PT Barnum. For someone like me, who has spent a career obsessed with the art and craft of public relations, publicity and the irresistible power of great story telling, Barnum is perhaps the most i

Viral 83

Viral Big Data Fashion Publicity 83

Barokas

DECEMBER 20, 2017

We’ve had a fun and interesting year speaking to association executives of all backgrounds and departments about how they arrived in their positions, what they love about their jobs and what challenges them. To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association.

Construction 68

Construction Healthcare Leadership Local 68

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. So, here goes! I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. First up: Which female business leader do you most admire and why?

Agency 68

Agency Creativity Leadership Industry 68

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 75

How To Content Marketing Conference Analytics 75

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

DECEMBER 19, 2017

There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was the result of having going to high school with someone that worked there. He got is first real break when the management team filed for IPO and he “was the only person in the room who could work an Excel spreadsheet.”.

Marketing 65

Marketing Local Pitching Blogging 65

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Just as a runner would save a hard-earned race medallion, I carefully file away each CNBC, POPSUGAR, or HuffPost piece that I help guide across the finish line.

Media 60

Media Hotels Social Media YouTube 60

Presspage

DECEMBER 22, 2017

PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60

Local Insurance Insurance Mobile 60

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. However, a good portion of people using content marketing are not getting results due to making one mistake or the other.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

DECEMBER 17, 2017

The Sun, 17th December 2017. Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. “She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. “She won’t be an immediate millionaire but she’s on the road to make a million.”. Mark says that when Toff leaves the jungle, she’ll be inundated by offers of everything from book deals to being the face of fashion and lingerie brands.

Fashion 60

Fashion Branding Brand Company 60

Axia PR

DECEMBER 18, 2017

5 key factors for conveying company messages effectively. Getting your messages to the right audiences is key in effective public relations. It’s important to know the different channels and platforms and the best way to use each of them. There are two types of communications in PR: controlled and uncontrolled. It’s essential to use both types of communication as well as the PESO model for successful PR.

Communications 59

Communications Company Publicity 59

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors.

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Mobile SEO Web Google 60